Wednesday, Oct 4 - Friday, Oct 6
The Loudermilk Center | Creative Media Industries Institute (CMII) | Auburn Avenue Research Library
The A3C Conference brings together artists, creatives and entrepreneurs in the music industry to connect, learn and create. The 3-day conference aims to empower and educate those that shape hip-hop music, technology, and culture.
The A3C Conference hosts dozens of panels, workshops, mixers, mentor sessions and interviews with hundreds of tastemakers, thought-leaders and industry experts.
The music industry is constantly evolving. Artists, producers and labels need to be more creative, entrepreneurial and tech-savvy to succeed in the creative economy because of the rapid rate of disruption and change.
New music technology impacts how artists share, create, market and monetize music and videos. Meet and learn from those leading the most innovative advances in VR, AR, streaming, music apps and software.
Hip-Hop has permeated all aspects of life to become the most influential culture in the world. Atlanta is today's Hip-Hop capital and A3C is the annual gathering for the most influential artists, executives, entrepreneurs and future leaders.


Master P (Artist/Entrepreneur), Troy Carter (Spotify/SMASHD Ventures), Too $hort (Artist), Bad Boy's The Hitmen (Producers), Teddy Riley (Producer), Ryan Leslie (Artist/Entrepreneur), Anthony Saleh (Freebandz), Tunji Balogun (RCA), Vanessa Satten (XXL), Fab 5 Freddy (Cultural Pioneer), Jeff Carvalho (Highsnobiety), Azae (Azae Production), Justin Boland (Pandora), Jonathan Mannion (Photographer), Justin Hunte (HipHopDX), Organized Noize (Producers), Yomi Desalu (BET), Brian Young (The Shade Room), Jason M. Peterson (Havas), DJ Jelly (Radio DJ), Tuma Basa (Spotify), James Cuthbert (Sprite), Aaron Reid (Epic Records), Dan Resnick (Complex Magazine), Dante Ross (Warner Music Group), Mr. DJ (Producer/DJ), Dina Marto (Twelve Music Group), DJ Toomp (Producer/DJ), Greggory Smith (SESAC), Hurricane Dave (Radio One), Jeff Sledge (Atlantic Records), Jose Cuello (TuneCore), Kyambo "Hip Hop" Joshua (A&R), Reggie 'Combat Jack' Osse (The Combat Jack Show), Robert Glasper (Musician/Producer), Shanti Das (Press Reset Ent.) and William Warren Jr. (Mitchell & Ness)
The Loudermilk Center
40 Courtland St. NE
Atlanta, GA 30303
The conference center is the epicenter of the A3C conference. The facility ensures artists, producers, entrepreneurs and the music industry at-large are able to network and gain invaluable experiences and useful information.
Georgia State University's
Creative Media Industries Institute (CMII)
25 Park Place
Atlanta, GA 30303
The creator complex will provide some of Hip Hop's most talented artists and producers
Auburn Avenue Research Library
101 Auburn Ave NE
Atlanta, GA 30303
The Action Summit invites activists, academics, and artists to connect, discuss and address social justice challenges.


A3C has been, and continues to be, what so many other music festivals can only still pretend to be; a place that truly showcases the next generation of hip-hop artists.
- Nathan Slavik (DJ Booth)
I really love what this conference represents. I love that most of the people that you see are business minded, it’s inspiring.
- Bun B (Artist)
New artists need somewhere to come and meet people. It’s one of the best conferences doin’ it.
- Young Guru (Audio Engineer/DJ)
If you are in the music industry and want to immerse yourself in what is happening currently in hip-hop culture and music, A3C is the spot.
- Mike May (Rane Corporation)
A3C is the perfect mix of education and entertainment for fans, new to the business and veterans with insight and something for everyone. The level of presenters, panelists and new and old talent were the perfect mix of expertise and relevancy.”
- Bijan Kezemi (Boost Mobile)
We were able to network with a lot of upcoming and established artists. It's something the Hip-Hop community needs. They help up-and-coming brands become bigger.
- Danny Duenas (MyMixtapez)
It's great to see women have a place where they can support each other in Hip-Hop.
- Mali Hunter (Treesounds Studio)
A3C is a great place to create business for yourself, you're able to shake hands with the right people & find out who you need to know
- WLPWR (Producer)
presented by 

The Welcome to ATL Reception kicks off the 13th annual A3C with a few hundred tastemakers across Atlanta and the greater hip-hop community. A3C will honor two individuals with the A3C Cultural Influence Award and A3C Social Impact Award. 2016 recipients were CeeLo Green and Killer Mike respectively.
This is a private event only accessible with an Executive Pass.
A3C Conference Center [Ballroom] on Wednesday, Oct 4th
Open Bar & Buffet Dinner Service
while supplies last
This pass is best for the music industry professional, artist, and entrepreneur looking to grow their business and/or career. Among other things, you'll have access to private events, and parties with other industry leaders and influencers.
Available Only While Supplies Last. Limited # of Passes at Each Price.
Includes everything in the VIP Upgrade.
Access to a series of private events
Welcome to ATL Reception presented by ChooseATL
The Welcome to ATL Reception kicks off the 13th annual A3C with a few hundred tastemakers across Atlanta and the greater hip-hop community. A3C will honor two individuals with the A3C Cultural Influence Award and A3C Social Impact Award. This is a private event only accessible with an Executive Pass. Open Bar & Buffet Dinner Service.
Preferred Seating in Ballroom at the A3C Conference Center. Access to the Executive Lounge.
There will be a team dedicated to help you and answer any questions you may have. You can contact our dedicated assistant by phone or email 24/7.
while supplies last
This pass is best for the industry professionals, artists, entrepreneurs, creatives and hip-hop heads that want 5-days of hip-hop shows, events, networking, learning, and discovery.
Includes all benefits of the Festival and Conference passes, plus you’ll have access to all to the official A3C shows and events taking place between Wed, Oct 4 - Sun, Oct 8th.
Limited # of Passes at Each Price. Available Only While Supplies Last
20% Discount Passes Available for Groups of 3 or More
The VIP Upgrade is an add-on for the Festival or A3C
The VIP Upgrade enables access to the A3C Festival's VIP Area that includes the pit in front of the main stage and a lounge with a bar, couches, tables and chairs next to the main stage. You also get access to the Artist Lounge at the A3C Festival.
The VIP Upgrade can not be used with a Conference pass.
VIP Upgrade includes 4 Drinks, 1 Limited Edition A3C T-Shirt and 25% off A3C Merchandise.
while supplies last
This pass is best for the hip-hop fans and festival lovers that just want to watch their favorite artists, hang out with friends and have the “festival” experience. The A3C Festival is a 2-day music festival at The Georgia Freight Depot on Sat, Oct 7 & Sun, Oct 8. Join thousands of fans from around to enjoy Hip-Hop music, and culture.
The A3C Festival pass does NOT enable access to any additional A3C shows, events or the A3C Conference.
Lineup TBA
Limited # of Passes at Each Price. Available Only While Supplies Last
20% Discount Passes Available for Groups of 3 or More
Single Day Festival Passes Available Soon
The VIP Upgrade is an add-on for the Festival or A3C
The VIP Upgrade enables access to the A3C Festival's VIP Area that includes the pit in front of the main stage and a lounge with a bar, couches, tables and chairs next to the main stage. You also get access to the Artist Lounge at the A3C Festival.
The VIP Upgrade can not be used with a Conference pass.
VIP Upgrade includes 4 Drinks, 1 Limited Edition A3C T-Shirt and 25% off A3C Merchandise.
while supplies last
This pass is best for the music industry, entrepreneurs, artists, music makers and organizations that want to learn, connect and create, but don’t mind skipping the A3C Festival, shows,
Access Includes:
A3C Conference Center @ Loudermilk Center
A3C Action Summit @ Auburn Avenue Research Library
A3C Creator Complex @ GSU Creative Media Industries Institute
Lineup & Schedule TBA
Limited # of Passes at Each Price. Available Only While Supplies Last
20% Discount Passes Available for Groups of 3 or More
Single Day Conference Center Passes Available Soon