A3C [All 3 Coasts] Festival & Conference is the preeminent Hip-Hop event in the US, commonly referred to as, “Hip-Hop’s family reunion.”

Empowering, inspiring and educating those that shape Hip-Hop culture for 12 years.

Discovery • Collaboration • Education


A3C is bringing 1996 back!

The year 1996 marked an iconic era in hip hop music, from record sale peaks to the release of some of the most memorable albums, the year will be celebrated in a big way.  On Saturday, October 8 A3C and Mass Appeal will be celebrating 1996 with performances by Bone Thugs N Harmony, Bun B, Too $hort, Redman, Keith Murray & Erick Sermon (Def Squad), Kid Capri and more to be announced

We’ve also asked some of the best musicians in Atlanta and Mr. DJ (Legendary DJ/Producer for Outkast) to perform an ATLiens Tribute Live at the 1996 show.  ATLiens is the soundtrack of Atlanta, and we couldn't celebrate 1996 without it.  The list of MCs performing will be announced soon.

Bone Thugz N Harmony's Krayzie Bone exclaims, "It's definitely an honor to perform on the 1996 stage.  That year we released "Crossroads" and basically changed the game. That whole time period of music was thriving at that time, so we plan to bring all that energy to the stage at A3C and are very excited to be apart of this event!"

A3C Festival

Over 1,500 performing artists.

More than 75 shows & events.

Outdoor Festival Grounds featuring live performances from Hip-Hop’s most iconic and promising artists.

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A3C Conference

Over 300 industry experts.

More than 80 panels, workshops, mixers & sessions. 

Hip-Hop's most influential music makers, executives and entrepreneurs share stories, tips and insight.

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2016 A3C Festival & Conference Schedule

  Wed, Oct 5 Thu, Oct 6 Fri, Oct 7 Sat, Oct 8 Sun, Oct 9
Festival Grounds - - X X X
Shows & Events X X X X X
Conference Center @ Loudermilk Center 10a - 8p 10a - 8p 10a - 8p - -
Pro Audio @ SAE Atlanta     11a - 8p 11a - 8p   

View 2016 Schedule & Line-Up