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Music Tech
Wednesday, Oct 3
3:30 PM - 4:30 PM
Loudermilk Center, HQ
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The Future of Data

Streaming services and social media has put data at the center of the music business. Data has become the most valuable asset. Music makers and the music industry have access to mounds of data on their fans and consumers. Collecting, analyzing and monetizing data are going to be some of the most important issues confronting the music business. Data literacy is going to separate the haves and have nots.