A3C Conference Schedule

A3C conference events require an Executive pass, A3C pass or Conference pass.

Some conference events are reserved for Executive Passes only.

Festival passes are for the festival grounds only, and do not provide entry to conference events.

  • Artist Accelerator
    Wednesday, Oct 4, 12:00 PM
    Loudermilk Center, Room Two

    Building The Perfect Team

    An often under appreciated, but extremely important aspect of the music industry is building your team. This panel discuss insight and methods to...

    Featuring:

  • Beatstars Summit
    Wednesday, Oct 4, 12:00 PM
    Loudermilk Center, The Studio

    How to Make Money Selling Beats Online

    Featuring:

  • Artist Accelerator
    Wednesday, Oct 4, 12:00 PM
    Loudermilk Center, Room One

    Artist's Essential Guide to Hip-Hop

    Writers and Editors of A3C's Artist’s Essential Guide to Hip-Hop: The definitive resource for entrepreneurial hip-hop artists. We hope to...

    Featuring:

  • Artist Accelerator
    Wednesday, Oct 4, 1:00 PM
    Loudermilk Center, The Lab

    Getting On: Press Relations Dos & Don'ts

    Learn tips from media professionals and avoid the common mistakes artists make when reaching out to press.
  • Artist Accelerator
    Labelx
    Wednesday, Oct 4, 2:00 PM
    Loudermilk Center, Room One

    Brand Partnerships Don't Just Happen

    Artists and brands are developing mutually beneficial partnerships, but these relationships don't just happen by chance. There is a lot strategy,...

    Featuring:

  • Beatstars Summit
    Wednesday, Oct 4, 2:00 PM
    Loudermilk Center, The Studio

    Live Beat Making

    These super producers will be making a new beat in front of a live audience and take us through their creative process.

    Featuring:

  • Labelx
    Wednesday, Oct 4, 2:00 PM
    Loudermilk Center, Room Two

    The New Creative Label with LVRN

    LVRN is a modern day record label and the model for success. LVRN was founded in 2012 in Atlanta, GA. It's a creative agency specializing in...

    Featuring:

  • Artist Accelerator
    Labelx
    Wednesday, Oct 4, 3:00 PM
    Loudermilk Center, Toyota Ballroom

    A Conversation with Steve Rifkind

    Combat Jack and legendary hip-hop executive, Steve Rifkind, will have an intimate conversation about today's music industry, entrepreneurship and...

    Featuring:

  • Beatstars Summit
    Music Tech
    Wednesday, Oct 4, 3:15 PM
    Loudermilk Center, The Studio

    Native Sessions Masterclass

    A quality workshop led by NI’s very own Product Specialists focusing on current features and products are part of what makes each session a...
  • Artist Accelerator
    Labelx
    Wednesday, Oct 4, 4:00 PM
    Loudermilk Center, Room One

    PR in the World of Social Media

    Independent artists and independent record labels all struggle for visibility - to find ways to get in front of their target audience. What is the...
  • Artist Accelerator
    Beatstars Summit
    Wednesday, Oct 4, 4:00 PM
    Loudermilk Center, Room Two

    Meet The PROs: SESAC, ASCAP & BMI

    Meet with the directors from SESAC, BMI & ASCAP and learn how best to monetize your music. A Performing Rights Organization (or P.R.O.) helps...

    Featuring:

  • Beatstars Summit
    Wednesday, Oct 4, 4:00 PM
    Loudermilk Center, The Studio

    Producer Feedback Live

    Come 30 minutes early and sign up on the spot. Producers can plug in and play a beat in front of a live audience and industry experts....

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Wednesday, Oct 4, 5:00 PM
    Loudermilk Center, The Lab
  • Artist Accelerator
    Labelx
    Wednesday, Oct 4, 6:00 PM
    Loudermilk Center, Room One

    Creative Deal Making: A Look Inside Today's Artist Deals

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Wednesday, Oct 4, 6:00 PM
    Loudermilk Center, Room Two

    Marketing Music: Creating A Digital Strategy

    Marketing music has become more complex, creative and data driven. Every artist needs to have a creative digital strategy to reach and engage with...

    Featuring:

  • Beatstars Summit
    Wednesday, Oct 4, 6:30 PM
    Loudermilk Center, The Studio

    Beat Pitch w/ Kodie Shane

    Come ready to plug in and play your best beat for Kodie Shane and her team. You'll only have 1 minute to impress, but you'll get feedback right on...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Wednesday, Oct 4, 7:00 PM
    Loudermilk Center, The Break Room
  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Wednesday, Oct 4, 8:00 PM
    Loudermilk Center, Toyota Ballroom
    Executive Passes Only

    Welcome to ATL Reception presented by ChooseATL

    The Welcome to ATL Reception kicks off the 13th annual A3C Festival & Conference with a few hundred tastemakers across Atlanta and the global...
  • Music Tech
    Thursday, Oct 5, 11:30 AM
    Loudermilk Center, Toyota Ballroom

    Music Tech Experience Kickoff Brunch hosted by Startup Atlanta

    Music Tech Experience (MTX) converts the Loudermilk Center Ballroom into a hybrid exhibitor space + conference room on Thursday, October 5th from...
  • Artist Accelerator
    Thursday, Oct 5, 11:30 AM
    Loudermilk Center, Room Two

    What's Your Presence: Artist Merchandising

    Understanding the world of merchandising and social commerce will create a strong revenue stream for all artists from DIY to Major Label....

    Featuring:

  • Music Tech
    Thursday, Oct 5, 11:30 AM
    Loudermilk Center, Room One

    A Creative Interface: Hip-Hop + Tech presented by WeWork

    Hear from a panel of Industry Insiders who utilize WeWork for their business. Gain valuable insight on how hip hop and technology meet and...

    Featuring:

  • Beatstars Summit
    Thursday, Oct 5, 12:30 PM
    Loudermilk Center, The Studio

    BeatStars 2.0 Exclusive Demo

    Join BeatStars CEO Abe Batshon as he unveils the newest game changing BeatStars technology exclusively to the attendees at A3C.

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Thursday, Oct 5, 12:30 PM
    Loudermilk Center, The Lab

    Social Media Strategy presented by Socially In

    A strong social media strategy is essential for all artists and brands. Learn some tips on setting and executing a social media strategy that's...

    Featuring:

  • Action Summit
    Thursday, Oct 5, 1:00 PM
    Action Summit, Writers Room

    Police Brutality & Racial Profiling

    This panel will address the issues of police brutality and racial profiling within the last 40 years and discuss the ways in which Hip Hop have...
  • Music Tech
    Thursday, Oct 5, 1:00 PM
    Loudermilk Center, Toyota Ballroom

    Building Atlanta's Music Tech Ecosystem

    Atlanta is quickly becoming a tech hub. The city is already a leader in select tech sectors (ie. Fintech), but Atlanta is perfectly positioned to...

    Featuring:

  • Beatstars Summit
    Thursday, Oct 5, 1:30 PM
    Loudermilk Center, The Studio

    Zaytoven Keys Kamp

    Featuring:

  • Beatstars Summit
    Thursday, Oct 5, 1:30 PM
    Loudermilk Center, Room Two
  • Artist Accelerator
    Beatstars Summit
    Labelx
    Thursday, Oct 5, 1:30 PM
    Loudermilk Center, Room One

    Spend Cheese to Make Bread: Digital Advertising 2.0

    Digital advertising should be part of your marketing plan. There is an enormous amount of data and tools available for artists, no matter what...
  • Artist Accelerator
    Beatstars Summit
    Thursday, Oct 5, 2:30 PM
    Loudermilk Center, The Lab

    Instagram Masterclass

    Featuring:

  • Action Summit
    Thursday, Oct 5, 3:00 PM
    Action Summit, Writers Room
  • Artist Accelerator
    Labelx
    Thursday, Oct 5, 3:30 PM
    Loudermilk Center, Room Two

    Keys to Artist Development with Today's Top Managers

    A manager can play many different roles, but many of the best managers are involved in artist development, business strategy, creating...

    Featuring:

  • Artist Accelerator
    Labelx
    Thursday, Oct 5, 3:30 PM
    Loudermilk Center, Room One

    Alternative Financing: Know Your Options

    Producing and releasing an album takes creativity, time, talent... and money. The good news is that you don't have to have a record deal or invest...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Thursday, Oct 5, 4:30 PM
    Loudermilk Center, The Lab

    Music Entrepreneurship Club: Presentation + Q&A

    There are many educational resources out there for the modern music industry. A great deal of those resources available are not as helpful as they...

    Featuring:

  • Beatstars Summit
    Thursday, Oct 5, 5:00 PM
    Loudermilk Center, The Studio

    Breaking Down The Beat with DJ Toomp

    DJ Toomp is a legendary ATL producer. His discography includes dozens of hits with T.I., Jeezy, T-Pain, Akon, Slim Thug and many more. Toomp...

    Featuring:

  • Action Summit
    Thursday, Oct 5, 5:00 PM
    Action Summit, Writers Room

    It's Bigger Than Hip-Hop: Emcees, Social Justice and Activism

    This panel will feature rap artists and activists who use Hip Hop culture to fight against social injustices. This will entail discussions of ...
  • Artist Accelerator
    Music Tech
    Thursday, Oct 5, 5:30 PM
    Loudermilk Center, Room Two

    Listen Up, Podcasting is a Big Business

    If you have been living under a rock, you may not know that Podcasts have been blowing up. Hip-Hop artists and personalities are launching their...
  • Music Tech
    Thursday, Oct 5, 5:30 PM
    Loudermilk Center, Toyota Ballroom

    Startup Spotlight Presentations

    5 promising music tech startups on the rise will be presenting at the Music Tech Experience. The music tech companies will specifically impact...
  • Artist Accelerator
    Beatstars Summit
    Thursday, Oct 5, 5:30 PM
    Loudermilk Center, Room One

    Music Entrepreneurship Club: Business Beyond Music

    One of JAY-Z’s famous quotes is “I’m not a businessman, I’m a business, man.” How do we get more artists to develop this entrepreneurial...

    Featuring:

  • Music Tech
    Thursday, Oct 5, 6:00 PM
    Loudermilk Center, The Lab

    Using Technology to Thrive in the Music Business

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Thursday, Oct 5, 6:30 PM
    Loudermilk Center, The Break Room

    Music Entrepreneurship Club: Meetup

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Thursday, Oct 5, 7:00 PM
    Loudermilk Center, Toyota Ballroom

    Monetizing Mounds of Data from Streaming Music

    Steaming has completely changed the music business, and we're now entering the golden age of music. There is money and valuable data flowing back...

    Featuring:

  • Artist Accelerator
    Labelx
    Music Tech
    Thursday, Oct 5, 7:30 PM
    Loudermilk Center, Room Two

    On One LIVE Podcast with Angela Rye

    On One with Angela Rye. Tune in every week for the most honest answers to the pressing political, racial, and pop culture questions of the...

    Featuring:

  • Labelx
    Thursday, Oct 5, 7:30 PM
    Loudermilk Center, Room One

    Curating the Next Wave of Music Experience for the Culture

    Marketing and event activation agencies as well as creative directors are curating experience, music and culture behind the scenes. This group of...

    Featuring:

  • Beatstars Summit
    Thursday, Oct 5, 7:30 PM
    Loudermilk Center, The Studio

    Making Waves: Placing Beats, Producing Hits & Making Money

    Learn how to navigate the business from these successful producers. Whats the best way to placing beats with artists? How do you get a hit song?...

    Featuring:

  • Artist Accelerator
    Labelx
    Friday, Oct 6, 10:30 AM
    Loudermilk Center, Executive Lounge
    Executive Passes Only

    Women in Charge Leadership Breakfast hosted by Amber Grimes & MC Lyte

    This Leadership Breakfast hosted by Amber Grimes & MC Lyte kicks off the Women in Charge series of events, which celebrates dynamic women in...

    Featuring:

  • Action Summit
    Friday, Oct 6, 11:00 AM
    Action Summit, Writers Room

    What's Next For The National Museum of African American History

    Featuring:

  • Beatstars Summit
    Friday, Oct 6, 11:00 AM
    Loudermilk Center, The Studio

    How to Make Money Selling Kits Online

    Featuring:

  • Artist Accelerator
    Labelx
    Friday, Oct 6, 11:00 AM
    Loudermilk Center, Room One

    More Views & Subscribers: Grow Your YouTube with Opposition

    Learn how to get more YouTube views and subscribers from the experts behind the Opposition Network, which helps connect true hip hop artists with...
  • Artist Accelerator
    Labelx
    Friday, Oct 6, 11:00 AM
    Loudermilk Center, Room Two

    Curating The Culture: Hip-Hop's Biggest Event Promoters

    Meet the curators behind some of the most influential hip-hop events in the US. There is a lot that goes into the production of large hip-hop...

    Featuring:

  • Friday, Oct 6, 12:00 PM
    Creator Complex, (Producer Speed Listening)
  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Friday, Oct 6, 12:00 PM
    Loudermilk Center, The Lab

    Start Up and Glow Up - Keys to Building and Growing a Successful Brand

    The most successful music and media moguls know that there's more to making money than selling a product- it's about crafting an experience....

    Featuring:

  • Artist Accelerator
    Labelx
    Music Tech
    Friday, Oct 6, 12:00 PM
    Loudermilk Center, Toyota Ballroom

    Women in Charge

    This panel hosts some of hip-hop's most innovative, creative and entrepreneurial women. The conversation will touch on issues effecting women in...

    Featuring:

  • Action Summit
    Friday, Oct 6, 1:00 PM
    Action Summit, Writers Room

    The Future of Hip-Hop in Academia

    This panel examines the ways that rap music and Hip-Hop culture are infused in the public educational system as a means of non-traditional,...

    Featuring:

  • Friday, Oct 6, 1:00 PM
    Creator Complex, (Breakout Room)
  • Artist Accelerator
    Labelx
    Music Tech
    Friday, Oct 6, 1:00 PM
    Loudermilk Center, Room One

    Music Distribution: Exploring New Models

    Music distribution is simply the process that recorded music reaches consumers. Technology has changed the distribution ecosystem, and artists are...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Friday, Oct 6, 1:00 PM
    Loudermilk Center, Room Two

    Plan A to Point B: Opportunities in Publishing and Placements

    In this panel we will discuss creating opportunities for content creators and music makers in a new media market. We will cover product, networks...

    Featuring:

  • Beatstars Summit
    Friday, Oct 6, 1:30 PM
    Loudermilk Center, Executive Lounge
    Executive Passes Only
  • Action Summit
    Friday, Oct 6, 2:00 PM
    Action Summit, Auditorium

    Literary Artists and Hip Hop Culture in Books

    Many true lyricists are story tellers. The forgotten artists is one of literary arts and we feel that its time to incorporate those who tell our...

    Featuring:

  • Beatstars Summit
    Friday, Oct 6, 2:00 PM
    Loudermilk Center, Toyota Ballroom

    Super Producers: Driving the Sound of Hip-Hop

    Learn from the most influential producers in hip-hop production. These super producers are driving the sound of hip-hop and have been responsible...

    Featuring:

  • Artist Accelerator
    Labelx
    Friday, Oct 6, 2:00 PM
    Loudermilk Center, The Break Room

    Breakout Session: Women In Hip-Hop

    This breakout session invites the panelists from Women In Charge to continue the conversation and connect with other women hoping to connect and...
  • Friday, Oct 6, 2:00 PM
    Creator Complex, (Producer Speed Listening)
  • Action Summit
    Friday, Oct 6, 3:00 PM
    Action Summit, Change Room

    Goodie Ideation x A3C: Hack The Violence

    Goodie Ideation x A3C: Hack The Violence is a creative workshop where talented and passionate people generative innovative ideas using hip-hop...

    Featuring:

  • Action Summit
    Friday, Oct 6, 3:00 PM
    Action Summit, Writers Room

    The Hidden Activism of Outkast

    Featuring:

  • Artist Accelerator
    Labelx
    Friday, Oct 6, 3:00 PM
    Loudermilk Center, The Lab

    Mentorship Sessions: Women in Hip-Hop

    Featuring:

  • Action Summit
    Friday, Oct 6, 3:00 PM
    Action Summit, 1st Floor Gallery
  • Friday, Oct 6, 3:00 PM
    Creator Complex, (Breakout Room)
  • Artist Accelerator
    Labelx
    Friday, Oct 6, 3:00 PM
    Loudermilk Center, Room Two

    Agents of Change presented by Paradigm

    Learn how can your talent agency be your new artist development partner? Since its founding in 1992, Paradigm has established itself as a leading...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Friday, Oct 6, 3:00 PM
    Loudermilk Center, Room One

    All You Need to Know About Publishing

    Learn everything you need to know about music publishing from industry experts. If you make music and want to learn how to make more money through...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Friday, Oct 6, 3:30 PM
    Loudermilk Center, Executive Lounge
    Executive Passes Only
  • Artist Accelerator
    Beatstars Summit
    Labelx
    Friday, Oct 6, 4:00 PM
    Loudermilk Center, Toyota Ballroom

    A Conversation with DJ Drama & Don Cannon

    From mixtapes kings to music executives. DJ Drama and Don Cannon exemplify the hip-hop story. They started hustling tapes to becoming two of the...

    Featuring:

  • Friday, Oct 6, 4:00 PM
    Creator Complex, (Producer Speed Listening)
  • Artist Accelerator
    Beatstars Summit
    Friday, Oct 6, 4:00 PM
    Loudermilk Center, The Break Room

    Breakout Session: Publishing & Licensing

    This breakout session invites the panelists from All You Need to Know About Publishing to continue the conversation and network with the most...

    Featuring:

  • Beatstars Summit
    Friday, Oct 6, 5:00 PM
    Loudermilk Center, The Studio

    Using Social Media To Sell Beats

    Featuring:

  • Friday, Oct 6, 5:00 PM
    Creator Complex, (Breakout Room)
  • Artist Accelerator
    Labelx
    Music Tech
    Friday, Oct 6, 5:00 PM
    Loudermilk Center, Room One

    The Future of Music Streaming: Playlists and Music Discovery

    If you're listening to music today, you're likely streaming the music via one of the most popular music services: Spotify, Pandora, Apple Music,...
  • Artist Accelerator
    Labelx
    Friday, Oct 6, 5:00 PM
    Loudermilk Center, Room Two

    A Conversation with MC Lyte & Lynn Richardson

    This is a special intimate conversation with hip-hop pioneer, MC Lyte, and Lynn Richardson. MC Lyte was the first solo female rapper to release a...

    Featuring:

  • Artist Accelerator
    Labelx
    Friday, Oct 6, 5:30 PM
    Loudermilk Center, Executive Lounge
    Executive Passes Only
  • Friday, Oct 6, 6:00 PM
    Loudermilk Center, The Break Room

    Producer's Meetup

    This breakout session invites the panelists from Super Producers: Driving the Sound of Hip-Hop to continue the conversation and connect with the...
  • Artist Accelerator
    Labelx
    Friday, Oct 6, 6:00 PM
    Loudermilk Center, Toyota Ballroom

    10 Years of Fools Gold Records: Running An Independent Label

    An intimate conversation with A-Trak will be discussing creativity, innovation, artist development and the record labels role in today’s music...

    Featuring:

  • Friday, Oct 6, 6:00 PM
    Creator Complex, (Producer Speed Listening)
  • Action Summit
    Friday, Oct 6, 6:30 PM
    Action Summit, Writers Room
  • Beatstars Summit
    Music Tech
    Friday, Oct 6, 6:30 PM
    Loudermilk Center, The Studio
  • Action Summit
    Friday, Oct 6, 7:00 PM
    Action Summit, Auditorium

    A3C Action Pitch Competition

    Featuring:

  • Friday, Oct 6, 7:00 PM
    Creator Complex, (Breakout Room)
  • Beatstars Summit
    Music Tech
    Friday, Oct 6, 7:30 PM
    Loudermilk Center, The Studio
  • Friday, Oct 6, 8:00 PM
    Creator Complex, (Producer Speed Listening)

    Artist + Producer Speed Listening (Session 5)

    Featuring:

  • Friday, Oct 6, 9:00 PM
    Creator Complex, (Breakout Room)