A3C Conference Schedule

Explore Speaker Lineup Explore Show & Event Schedule

A3C conference events require an Executive pass, A3C pass or Conference pass.

Some conference events are reserved for Executive Passes only.

Festival passes are for the festival grounds only, and do not provide entry to conference events.

  • Artist Accelerator
    Beatstars Summit
    Wednesday, Oct 4
    11:00 AM - 8:00 PM
    Loudermilk Center, TuneCore Suite

    Connect with TuneCore: Wednesday

    Connect with the TuneCore team, sign up with TuneCore for free and get instant rewards, plus enjoy live sets by DJ Jay T from Hot 107.9 FM, DJ...

    Featuring:

  • Wednesday, Oct 4
    11:30 AM - 12:30 PM
    Loudermilk Center, WeWork Executive Lounge
  • Artist Accelerator
    Wednesday, Oct 4
    12:00 PM - 1:00 PM
    Loudermilk Center, Room One

    Artist's Essential Guide to Hip-Hop

    Writers and Editors of A3C's Artist's Essential Guide to Hip-Hop: The definitive resource for entrepreneurial hip-hop artists. We hope to provide...

    Featuring:

  • Artist Accelerator
    Wednesday, Oct 4
    12:00 PM - 1:00 PM
    Loudermilk Center, Room Two

    Building The Perfect Team

    An often under appreciated, but extremely important aspect of the music industry is building your team. This panel discuss insight and methods to...

    Featuring:

  • Beatstars Summit
    Wednesday, Oct 4
    12:00 PM - 1:00 PM
    Loudermilk Center, The Studio

    How to Make Money Selling Beats Online: Wednesday Session

    This panel features some of BeatStars' top performing producers. They will break down some of the key elements when approaching selling beats...

    Featuring:

  • Artist Accelerator
    Wednesday, Oct 4
    1:00 PM - 2:00 PM
    Loudermilk Center, TuneCore Suite

    Meet TuneCore: How We Help Artists Make Money

    Join this special conversation with Scott Ackerman, CEO - TuneCore moderated by Michele Caplinger, Senior Executive Director - The Recording...

    Featuring:

  • Wednesday, Oct 4
    1:00 PM - 2:00 PM
    Loudermilk Center, The Break Room

    Artist's Essential Guide to Hip-Hop: Breakout Session

    Meet and connect with the writers and editors of A3C's Artist's Essential Guide to Hip-Hop: The definitive resource for entrepreneurial hip-hop...

    Featuring:

  • Artist Accelerator
    Wednesday, Oct 4
    1:00 PM - 2:00 PM
    Loudermilk Center, The Lab

    Getting On: Press Relations Dos & Don'ts

    Learn tips from media professionals and avoid the common mistakes artists make when reaching out to press.

    Featuring:

  • Artist Accelerator
    Wednesday, Oct 4
    1:30 PM - 2:00 PM
    Loudermilk Center, WeWork Executive Lounge
    Executive Passes Only

    Meet & Greet w/ LVRN Records

    Featuring:

  • Artist Accelerator
    Labelx
    Wednesday, Oct 4
    2:00 PM - 3:00 PM
    Loudermilk Center, Room One

    Brand Partnerships Don't Just Happen

    Artists and brands are developing mutually beneficial partnerships, but these relationships don't just happen by chance. There is a lot strategy,...

    Featuring:

  • Beatstars Summit
    Wednesday, Oct 4
    2:00 PM - 3:00 PM
    Loudermilk Center, The Studio

    Live Beat Making: Wednesday Session Presented by Native Instruments

    These super producers will be making a new beat in front of a live audience and take us through their creative process.

    Featuring:

  • Labelx
    Wednesday, Oct 4
    2:00 PM - 3:00 PM
    Loudermilk Center, Room Two

    The New Creative Label with LVRN

    LVRN is a modern day record label and the model for success. LVRN was founded in 2012 in Atlanta, GA. It's a creative agency specializing in...

    Featuring:

  • Artist Accelerator
    Wednesday, Oct 4
    2:30 PM - 3:30 PM
    Loudermilk Center, TuneCore Suite

    Mapping Independence & Success: A TuneCore Artist’s Road

    What does it take to be a successful independent artist? How can TuneCore help you succeed as an independent artist? Join this conversation with...

    Featuring:

  • Artist Accelerator
    Labelx
    Wednesday, Oct 4
    3:00 PM - 4:00 PM
    Loudermilk Center, The Lab

    Vinyl is the Future

    For a genre built on two turntables and a microphone, rap & hip hop has been the slowest to re-embrace vinyl as a format in the midst of its...

    Featuring:

  • Artist Accelerator
    Labelx
    Wednesday, Oct 4
    3:00 PM - 4:00 PM
    Loudermilk Center, The Break Room

    Breakout Session: Brand Partnership

    This breakout session invites the panelists from Brand Partnerships Don't Just Happen to continue the conversation and connect with artists,...

    Featuring:

  • Beatstars Summit
    Music Tech
    Wednesday, Oct 4
    3:15 PM - 3:45 PM
    Loudermilk Center, The Studio

    Native Instruments: Masterclass

    A quality workshop led by NIs very own Product Specialists focusing on current features and products are part of what makes each session a unique...

    Featuring:

  • Artist Accelerator
    Labelx
    Wednesday, Oct 4
    4:00 PM - 5:00 PM
    Loudermilk Center, Room One

    PR in the World of Social Media

    Independent artists and independent record labels all struggle for visibility - to find ways to get in front of their target audience. What is the...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Wednesday, Oct 4
    4:00 PM - 5:00 PM
    Loudermilk Center, Room Two

    Meet The PROs: SESAC, ASCAP & BMI

    Meet with the directors from SESAC, BMI & ASCAP and learn how best to monetize your music. A Performing Rights Organization (or P.R.O.) helps...

    Featuring:

  • Beatstars Summit
    Wednesday, Oct 4
    4:00 PM - 5:00 PM
    Loudermilk Center, The Studio

    Producer Feedback Live: Wednesday Session Presented by Native Instruments

    Come 30 minutes early and sign up on the spot. Producers can plug in and play a beat in front of a live audience and industry experts....

    Featuring:

  • Wednesday, Oct 4
    4:30 PM - 5:00 PM
    Loudermilk Center, WeWork Executive Lounge
    Executive Passes Only

    Meet & Greet w/ Steve Rifkind & Combat Jack

    Featuring:

  • Artist Accelerator
    Labelx
    Wednesday, Oct 4
    5:00 PM - 6:15 PM
    Loudermilk Center, Toyota Music Ballroom

    Combat Jack Show LIVE w/ Steve Rifkind

    Combat Jack and legendary hip-hop executive, Steve Rifkind, will have an intimate conversation about today's music industry, entrepreneurship and...

    Featuring:

  • Wednesday, Oct 4
    5:00 PM - 6:00 PM
    Loudermilk Center, The Break Room

    PROs: Breakout Session

    This breakout session invites the panelists from Meet the PROs to continue the conversation and connect with artists, producers and music makers...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Wednesday, Oct 4
    5:00 PM - 6:00 PM
    Loudermilk Center, The Lab

    Mentorship Session: Artist Issue Mentorship

    Your focus as an artist is primarily concentrated on your creative endeavors, but business issues can also make or break a career. Artists are...

    Featuring:

  • Artist Accelerator
    Labelx
    Wednesday, Oct 4
    6:00 PM - 7:00 PM
    Loudermilk Center, Room One

    Creative Deal Making: A Look Inside Today's Artist Deals

    Today's artist deals can take any number of structures. Join some of today's top artist attorneys and label executives for a discussion about...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Wednesday, Oct 4
    6:00 PM - 7:00 PM
    Loudermilk Center, Room Two

    Marketing Music: Creating A Digital Strategy

    Marketing music has become more complex, creative and data driven. Every artist needs to have a creative digital strategy to reach and engage with...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Wednesday, Oct 4
    7:00 PM - 7:45 PM
    Loudermilk Center, The Lab

    Making Money from Streaming: SoundExchange Masterclass

    SoundExchange is a non-profit performance rights organization that collects and distributes royalties on the behalf of sound recording copyright...

    Featuring:

  • Wednesday, Oct 4
    7:00 PM - 8:00 PM
    Loudermilk Center, WeWork Executive Lounge

    Speaker Rap-Up

    As we wrap up the A3C Conference day one, Speakers are invited to hang out in the Executive lounge before the Welcome to ATL Reception kicks off...
  • Artist Accelerator
    Beatstars Summit
    Labelx
    Wednesday, Oct 4
    7:00 PM - 7:45 PM
    Loudermilk Center, The Break Room

    Breakout Session: Entertainment Lawyers & Deal Makers

    Stick around after the Creative Deal Making panel for a chance to speak with the panelist and other entertainment professionals for additional...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Wednesday, Oct 4
    8:00 PM - 10:30 PM
    Loudermilk Center, Toyota Music Ballroom
    Executive Passes Only

    Welcome to ATL Reception presented by ChooseATL

    ONLY Accessible with Executive Pass. To kick off the 13th annual hip-hop music festival and conference, ChooseATL and A3C will host their...
  • Artist Accelerator
    Beatstars Summit
    Thursday, Oct 5
    11:00 AM - 8:00 PM
    Loudermilk Center, TuneCore Suite

    Connect with TuneCore: Thursday

    Connect with the TuneCore team, sign up with TuneCore for free and get instant rewards, plus enjoy live sets by DJ Jay T from Hot 107.9 FM, DJ...

    Featuring:

  • Thursday, Oct 5
    11:00 AM - 12:00 PM
    Loudermilk Center, WeWork Executive Lounge
  • Beatstars Summit
    Thursday, Oct 5
    11:30 AM - 12:30 PM
    Loudermilk Center, The Studio

    How to Make Money Selling Beats Online: Thursday Session

    This panel features some of BeatStars' top performing producers. They will break down some of the key elements when approaching selling beats...

    Featuring:

  • Music Tech
    Thursday, Oct 5
    11:30 AM - 1:00 PM
    Loudermilk Center, Toyota Music Ballroom

    Music Tech Experience Kickoff Brunch hosted by Startup Atlanta

    Music Tech Experience (MTX) converts the Loudermilk Center Ballroom into a hybrid exhibitor space + conference room on Thursday, October 5th from...

    Featuring:

  • Artist Accelerator
    Thursday, Oct 5
    11:30 AM - 12:30 PM
    Loudermilk Center, Room Two

    What's Your Presence: Artist Merchandising

    Understanding the world of merchandising and social commerce will create a strong revenue stream for all artists from DIY to Major Label....

    Featuring:

  • Music Tech
    Thursday, Oct 5
    11:30 AM - 12:30 PM
    Loudermilk Center, Room One

    The Digital Divide: How Tech is Changing the Music Industry

    Hear from industry insiders about the ways technology has disrupted the music industry and what musicians can do to take advantage of that shift....

    Featuring:

  • Artist Accelerator
    Thursday, Oct 5
    12:00 PM - 1:00 PM
    Loudermilk Center, TuneCore Suite

    Mind Your Brand Business: Translating Talent to Success

    Ever wonder what it takes to build a successful brand? Join this conversation with Saptosa Foster, Managing Partner - 135th Street Agency...

    Featuring:

  • Beatstars Summit
    Thursday, Oct 5
    12:30 PM - 1:00 PM
    Loudermilk Center, The Studio

    BeatStars 2.0 Exclusive Demo

    Join BeatStars CEO Abe Batshon as he unveils the newest game changing BeatStars technology exclusively to the attendees at A3C.

    Featuring:

  • Thursday, Oct 5
    12:30 PM - 1:30 PM
    Loudermilk Center, The Break Room

    Artist Merchandising: Breakout Session

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Thursday, Oct 5
    12:30 PM - 1:15 PM
    Loudermilk Center, The Lab

    Why Social Media Is like Sour Patch Kids? presented by SociallyIn

    A strong social media strategy is essential for all artists and brands. Learn some tips on setting and executing a social media strategy that's...

    Featuring:

  • Action Summit
    Thursday, Oct 5
    1:00 PM - 2:00 PM
    Action Summit, Authors & Writers' Lounge

    Police Brutality & Racial Profiling

    This panel will address the issues of police brutality and racial profiling within the last 40 years and discuss the ways in which Hip Hop have...

    Featuring:

  • Music Tech
    Thursday, Oct 5
    1:00 PM - 2:00 PM
    Loudermilk Center, Toyota Music Ballroom

    Building Atlanta's Music Tech Ecosystem

    Atlanta is quickly becoming a tech hub. The city is already a leader in select tech sectors (ie. Fintech), but Atlanta is perfectly positioned to...

    Featuring:

  • Thursday, Oct 5
    1:00 PM - 1:30 PM
    Loudermilk Center, WeWork Executive Lounge
    Executive Passes Only

    Meet & Greet w/ Zaytoven

    Featuring:

  • Beatstars Summit
    Thursday, Oct 5
    1:30 PM - 4:30 PM
    Loudermilk Center, The Studio

    Zaytoven Keys Kamp

    Zaytoven Keys Kamp is designed to give emerging producers & artists insight & resourceful information in the world of music & entertainment by...

    Featuring:

  • Beatstars Summit
    Thursday, Oct 5
    1:30 PM - 2:30 PM
    Loudermilk Center, Room Two

    Akai Pro Presents: Music Technology and the Future of Beat Production

    Panel hosted by Akai Professional discussing current trends in the rapidly evolving electronic music instrument industry and how this innovation...

    Featuring:

  • Labelx
    Music Tech
    Thursday, Oct 5
    1:30 PM - 2:30 PM
    Loudermilk Center, Room One

    Brand Strategies: The Uprising of Digital Marketing

    With the world directed by the disruption of technology and the power of music influencing humanity, corporations have integrated these two...

    Featuring:

  • Action Summit
    Thursday, Oct 5
    2:00 PM - 3:30 PM
    Action Summit, Auditorium

    FIGHT THE POWER: Photography and Hip-Hop Performance as Direct Action

    This workshop examines the work of Shooting Without Bullets, which employs photography and hip-hop performance as tools of direct action to combat...

    Featuring:

  • Beatstars Summit
    Thursday, Oct 5
    2:00 PM - 3:00 PM
    Loudermilk Center, TuneCore Suite

    Adventures in BeatMaking: A Producer’s Tour with Henny

    Join this tour with Grammy Award-winning, multi-platinum, hit-making producer, songwriter and cinematographer, Henny. Explore his rise to success,...

    Featuring:

  • Action Summit
    Thursday, Oct 5
    2:00 PM - 3:00 PM
    Action Summit, Heritage Education Center

    Do It For The CULTURE: Youth Activism Mixer

    We're doing it for the C U L T U R E as we bring in youth activists and community influencers to discuss the intersection of culture and justice...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Thursday, Oct 5
    2:30 PM - 3:15 PM
    Loudermilk Center, The Lab

    Instagram Masterclass

    Instagram is one of the most important social media platforms for artists. If used correctly, your Instagram account can be used to reach new...

    Featuring:

  • Thursday, Oct 5
    2:30 PM - 3:30 PM
    Loudermilk Center, The Break Room

    Managers Meet Up

    Featuring:

  • Action Summit
    Thursday, Oct 5
    3:00 PM - 4:00 PM
    Action Summit, Authors & Writers' Lounge

    Silence The Shame: Mental Health Panel

    Music veteran executive Shanti Das is making it her mission to openly discuss mental illnesses and dismantle the stigmas and misconceptions that...

    Featuring:

  • Music Tech
    Thursday, Oct 5
    3:00 PM - 4:00 PM
    Loudermilk Center, Toyota Music Ballroom

    A Conversation with Techstars Music: Venture Capital for Music Startups

    Come join Techstars Music Managing Director Bob Moz for an open discussion about Venture Capital for music start ups. Bob will be joined by Jen...

    Featuring:

  • Artist Accelerator
    Labelx
    Thursday, Oct 5
    3:30 PM - 4:30 PM
    Loudermilk Center, Room Two

    Keys to Artist Development with Today's Top Managers

    A manager can play many different roles, but many of the best managers are involved in artist development, business strategy, creating...

    Featuring:

  • Artist Accelerator
    Labelx
    Thursday, Oct 5
    3:30 PM - 4:30 PM
    Loudermilk Center, Room One

    Alternative Financing: Know Your Options

    Producing and releasing an album takes creativity, time, talent... and money. The good news is that you don't have to have a record deal or invest...

    Featuring:

  • Action Summit
    Thursday, Oct 5
    4:00 PM - 5:00 PM
    Action Summit, Heritage Education Center

    DIY Action: Create Your Own Zine

    We provide the art supplies, you bring your passion and creativity! Join us for a fun do-it-yourself zine workshop over conscious conversation. A...

    Featuring:

  • Action Summit
    Thursday, Oct 5
    4:00 PM - 5:00 PM
    Action Summit, Auditorium

    STAND: Visual Representation of Social Justice - Artists' Talk

    This exhibition brings together artist and activist from throughout the Southeast who address the question of place and belonging within the...

    Featuring:

  • Thursday, Oct 5
    4:30 PM - 5:00 PM
    Loudermilk Center, WeWork Executive Lounge
    Executive Passes Only

    Meet & Greet w/ DJ Toomp & Byron Wright

    Featuring:

  • Music Tech
    Thursday, Oct 5
    4:30 PM - 5:00 PM
    Loudermilk Center, Toyota Music Ballroom

    The Future of Virtual Reality & Augmented Reality

    Virtual and augmented reality, are moving past the hype and creating real value, but where are these technologies headed? Get a glimpse into the...

    Featuring:

  • Music Tech
    Thursday, Oct 5
    4:30 PM - 5:30 PM
    Loudermilk Center, The Break Room

    Accelerators in Music Tech: Breakout Sessions

    Atlanta continues its assertion as not only the most important film/TV market in the world, but also a mecca for the intersection between music,...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Thursday, Oct 5
    4:30 PM - 5:15 PM
    Loudermilk Center, The Lab

    Music Entrepreneurship Club: Presentation + Q&A

    There are many educational resources out there for the modern music industry. A great deal of those resources available are not as helpful as they...

    Featuring:

  • Beatstars Summit
    Thursday, Oct 5
    5:00 PM - 6:00 PM
    Loudermilk Center, The Studio

    Breaking Down The Beat with DJ Toomp

    DJ Toomp is a legendary ATL producer. His discography includes dozens of hits with T.I., Jeezy, T-Pain, Akon, Jay Z, Kanye West, and many more....

    Featuring:

  • Action Summit
    Thursday, Oct 5
    5:00 PM - 6:00 PM
    Action Summit, Authors & Writers' Lounge

    It's Bigger Than Hip-Hop: Emcees, Social Justice and Activism

    This panel will feature rap artists and activists who use Hip Hop culture to fight against social injustices. This will entail discussions of...

    Featuring:

  • Artist Accelerator
    Music Tech
    Thursday, Oct 5
    5:30 PM - 6:30 PM
    Loudermilk Center, Room Two

    Listen Up, Podcasting is a Big Business

    If you have been living under a rock, you may not know that Podcasts have been blowing up. Hip-Hop artists and personalities are launching their...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Thursday, Oct 5
    5:30 PM - 6:30 PM
    Loudermilk Center, Room One

    Music Entrepreneurship Club: Business Beyond Music

    One of JAY-Z's famous quotes is "I'm not a businessman, I'm a business, man." How do we get more artists to develop this entrepreneurial mindset?...

    Featuring:

  • Music Tech
    Thursday, Oct 5
    5:45 PM - 6:45 PM
    Loudermilk Center, Toyota Music Ballroom

    Startup Spotlight Presentations

    5 promising music tech startups on the rise will be presenting at the Music Tech Experience. The music tech companies will specifically impact...

    Featuring:

  • Action Summit
    Thursday, Oct 5
    6:00 PM - 6:30 PM
    Action Summit, Auditorium

    'Solar-Powered' Happy Hour

    Come hang for a short and sweet mixer powered by The Solutions Project! Engage with sustainability partners, enjoy giveaways and solar-powered...

    Featuring:

  • Music Tech
    Thursday, Oct 5
    6:00 PM - 7:00 PM
    Loudermilk Center, The Lab

    1on1 with Chris Classic: How Tech Creates Opportunity for Emerging Artists

    Artists like Chance the Rapper have proven that a music deal isn't the only path to monetizing the art of making music. Technology is scaling...

    Featuring:

  • Thursday, Oct 5
    6:30 PM - 7:00 PM
    Loudermilk Center, WeWork Executive Lounge
    Executive Passes Only

    Meet & Greet w/ Lars Murray & Jason Geter

    Featuring:

  • Beatstars Summit
    Thursday, Oct 5
    6:30 PM - 7:30 PM
    Loudermilk Center, The Studio

    Serato Sample Workshop

    Serato Sample is a powerful and intuitive new Sampler plugin for producers that allows you to quickly find, chop, key shift and time-stretch...

    Featuring:

  • Action Summit
    Thursday, Oct 5
    6:30 PM - 8:00 PM
    Action Summit, Auditorium

    Why Should Creatives #votelocal this November?

    This year the City of Atlanta will elect a new mayor, city council and school board. We know it can be hard to figure out who is running for...
  • Artist Accelerator
    Beatstars Summit
    Thursday, Oct 5
    6:30 PM - 7:30 PM
    Loudermilk Center, The Break Room

    Music Entrepreneurship Club: Meetup

    This meetup dedicated to the independent artists, managers and record labels to learn from and interact with likeminded individuals. Why a...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Thursday, Oct 5
    7:00 PM - 8:00 PM
    Loudermilk Center, Toyota Music Ballroom

    Monetizing Mounds of Data from Streaming Music

    Steaming has completely changed the music business, and we're now entering the golden age of music. There is money and valuable data flowing back...

    Featuring:

  • Thursday, Oct 5
    7:30 PM - 8:30 PM
    Loudermilk Center, The Lab

    How to Build A Professional Website in Minutes with No Web Design Skills!

    This session will show how you can use Bandzoogle to easily build a professional mobile-friendly website to sell music and merch...

    Featuring:

  • Artist Accelerator
    Labelx
    Music Tech
    Thursday, Oct 5
    7:30 PM - 8:30 PM
    Loudermilk Center, Room Two

    On One LIVE Podcast with Angela Rye

    On One with Angela Rye. Tune in every week for the most honest answers to the pressing political, racial, and pop culture questions of the...

    Featuring:

  • Labelx
    Thursday, Oct 5
    7:30 PM - 8:30 PM
    Loudermilk Center, Room One

    Curating the Next Wave of Music Experiences for the Culture

    Marketing and event activation agencies as well as creative directors are curating experience, music and culture behind the scenes. This group of...

    Featuring:

  • Beatstars Summit
    Thursday, Oct 5
    8:00 PM - 9:00 PM
    Loudermilk Center, The Studio

    Making Waves: Placing Beats, Producing Hits & Making Money

    Learn how to navigate the business from these successful producers. Whats the best way to placing beats with artists? How do you get a hit song?...

    Featuring:

  • Music Tech
    Thursday, Oct 5
    9:00 PM - 9:30 PM
    Loudermilk Center, Toyota Music Ballroom

    Unearthing Hip Hop's Ancestry Through Live Virtual Reality Music Production

    A special VR performance from The Glad Scientist, where he reveals his creative process in real-time, manipulating mixers, sequencers and samples...

    Featuring:

  • Friday, Oct 6
    10:00 AM - 11:30 AM
    Creator Complex, [Creator Complex] Podcast Interviews powered by In The Lab w/ A-King

    Podcast Interview Session 1

    Sit down with host A-King [of In The Lab] to record a live podcast interview. Audio file of interview will be delivered to artists within 14 days....
  • Artist Accelerator
    Beatstars Summit
    Friday, Oct 6
    10:00 AM - 11:30 AM
    Loudermilk Center, The Break Room

    Level Up Your Finances Brunch presented by RushCard

    Financial literacy is one topic that no one in the black community talks about and everyone is affected by. Do you have a plan for how to manage...

    Featuring:

  • Artist Accelerator
    Labelx
    Friday, Oct 6
    10:30 AM - 12:00 PM
    Loudermilk Center, WeWork Executive Lounge
    Executive Passes Only

    Women in Charge Leadership Breakfast hosted by Amber Grimes & Janee Bolden

    This Leadership Breakfast hosted by Amber Grimes kicks off the Women in Charge series of events, which celebrates dynamic women in hip-hop......

    Featuring:

  • Friday, Oct 6
    10:30 AM - 12:00 PM
    Creator Complex, [Creator Complex] Photography powered by Cam Kirk Studios

    Photography Session 1

    Cam Kirk Photography will be shooting headshots and full body profiles. Artists will be provided between 3-5 unmarked head shots and/or full body...
  • Beatstars Summit
    Friday, Oct 6
    11:00 AM - 12:00 PM
    Loudermilk Center, The Studio

    How to Make Money Selling Kits Online

    This panel features some of BeatStars' top performing producers. They will break down some of the key elements when approaching selling beats...

    Featuring:

  • Friday, Oct 6
    11:00 AM - 12:30 PM
    Creator Complex, [Creator Complex] Squarespace Studio

    Website Session 1

    Take your website to the next level with Squarespace, the easiest all-in-one platform for creating and managing a beautiful website. Squarespace...
  • Friday, Oct 6
    11:00 AM - 2:00 PM
    Creator Complex, [Creator Complex] Sample Flip Friday presented By Serato Sample

    [#SampleFlipFriday] Presented By Serato Sample- 1st Session

    This room is for beat makers that love to flip samples. To participate, producers will have to manipulate the samples using Serato Sample....

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Friday, Oct 6
    11:00 AM - 8:00 PM
    Loudermilk Center, TuneCore Suite

    Connect with TuneCore: Friday

    Connect with the TuneCore team, sign up with TuneCore for free and get instant rewards, plus enjoy live sets by DJ Jay T from Hot 107.9 FM, DJ...

    Featuring:

  • Friday, Oct 6
    11:00 AM - 12:30 PM
    Creator Complex, [Creator Complex] Mastering powered by LANDR

    Mastering Session 1

    Instant mastering for a maximum of 15 tracks. Masters will be sent automatically via email once completed on-site. Estimated Length = 10...
  • Artist Accelerator
    Labelx
    Friday, Oct 6
    11:00 AM - 12:00 PM
    Loudermilk Center, Room One

    The Digital Game: Driving Success Across Key Music Platforms

    Hip-hop has become an undeniable force in the digital space as a major driver of content. Hip-hop stars understand that leveraging the right...

    Featuring:

  • Artist Accelerator
    Labelx
    Friday, Oct 6
    11:00 AM - 12:00 PM
    Loudermilk Center, Room Two

    Curating The Culture: Hip-Hop's Biggest Event Promoters

    Meet the curators behind some of the most influential hip-hop events in the US. There is a lot that goes into the production of large hip-hop...

    Featuring:

  • Friday, Oct 6
    11:30 AM - 1:00 PM
    Creator Complex, [Creator Complex] Writing powered by Wish Creative Media

    Writing Session 1

    Press professionals will review, consult and edit press releases and artist bios. Artists will leave the sessions with a professionally written...

    Featuring:

  • Artist Accelerator
    Friday, Oct 6
    11:30 AM - 12:30 PM
    Loudermilk Center, TuneCore Suite

    The Sound of Success: Why Mastering is Key for Artists

    What is mastering? Why should artists master their music? Join this conversation with Bradley Davis, Senior Vice President, Business Development -...

    Featuring:

  • Action Summit
    Friday, Oct 6
    12:00 PM - 1:00 PM
    Action Summit, Heritage Education Center

    How to Become a Hip Hop Advocate

    Hip-Hop entrepreneur, educator, and activist, Mokah Speaks, will be walking artists and fans through the power of activism, while teaching...

    Featuring:

  • Labelx
    Friday, Oct 6
    12:00 PM - 1:00 PM
    Loudermilk Center, The Break Room

    Hip-Hop Promoter Meetup

    Festival curators and event promoters are invited to come and hang out and connect. Let's all build together and learn from each other. Light...

    Featuring:

  • Friday, Oct 6
    12:00 PM - 1:30 PM
    Creator Complex, [Creator Complex] Podcast Interviews powered by In The Lab w/ A-King

    Podcast Interview Session 2

    Sit down with host A-King [of In The Lab] to record a live podcast interview. Audio file of interview will be delivered to artists within 14 days....
  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Friday, Oct 6
    12:00 PM - 1:30 PM
    Loudermilk Center, The Lab

    Start Up and Glow Up - Keys to Building and Growing a Successful Brand

    The most successful music and media moguls know that there's more to making money than selling a product- it's about crafting an experience....

    Featuring:

  • Friday, Oct 6
    12:00 PM - 1:30 PM
    Creator Complex, [Creator Complex] Branding powered by FitzCo

    Branding Session 1

    Graphic designers will review an artist’s brand, provide consultation and develop a creative brief during the session. Graphic designers will...
  • Artist Accelerator
    Labelx
    Music Tech
    Friday, Oct 6
    12:00 PM - 1:15 PM
    Loudermilk Center, Toyota Music Ballroom

    Women in Charge

    This panel hosts some of hip-hop's most innovative, creative and entrepreneurial women. The conversation will touch on issues effecting women in...

    Featuring:

  • Action Summit
    Friday, Oct 6
    12:00 PM - 1:00 PM
    Action Summit, Authors & Writers' Lounge

    A Stone of Hope: Author Interview & Book Signing

    Using his acclaimed new memoir, A Stone of Hope, as the foundation, Jim will discuss his journey from incarcerated youth to founder of PLOT...

    Featuring:

  • Friday, Oct 6
    12:45 PM - 2:15 PM
    Creator Complex, [Creator Complex] Photography powered by Cam Kirk Studios

    Photography Session 2

    Cam Kirk Photography will be shooting headshots and full body profiles. Artists will be provided between 3-5 unmarked head shots and/or full body...
  • Action Summit
    Friday, Oct 6
    1:00 PM - 1:30 PM
    Action Summit, Auditorium

    Flocabulary Screening: Perspectives on Race & Ethnicity

    Flocabulary is a learning program for all grades that uses educational hip-hop music to engage students and increase achievement across the...

    Featuring:

  • Action Summit
    Friday, Oct 6
    1:00 PM - 2:00 PM
    Action Summit, Authors & Writers' Lounge

    The Future of Hip-Hop in Higher Learning

    This panel examines the ways that rap music and Hip-Hop culture are infused in the public educational system as a means of non-traditional,...

    Featuring:

  • Beatstars Summit
    Friday, Oct 6
    1:00 PM - 2:00 PM
    Loudermilk Center, The Studio

    Producer Feedback Live: Friday Session

    Come 30 minutes early and sign up on the spot. Producers can plug in and play a beat in front of a live audience and industry experts....

    Featuring:

  • Friday, Oct 6
    1:00 PM - 2:00 PM
    Action Summit, Cary-McPheeters Gallery (1st Floor)

    Meet the Action Finalists

    Come meet our 2017 A3C Action Summit Pitch Competition Finalists who have traveled from all of the country to present the impactful work that they...
  • Artist Accelerator
    Labelx
    Music Tech
    Friday, Oct 6
    1:00 PM - 2:00 PM
    Loudermilk Center, Room One

    Music Distribution: Exploring New Models

    Music distribution is simply the process that recorded music reaches consumers. Technology has changed the distribution ecosystem, and artists are...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Friday, Oct 6
    1:00 PM - 2:00 PM
    Loudermilk Center, Room Two

    Plan A to Point B: Opportunities in Publishing and Placements

    In this panel we will discuss creating opportunities for content creators and music makers in a new media market. We will cover product, networks...

    Featuring:

  • Friday, Oct 6
    1:15 PM - 2:45 PM
    Creator Complex, [Creator Complex] Squarespace Studio

    Website Session 2

    Take your website to the next level with Squarespace, the easiest all-in-one platform for creating and managing a beautiful website. Squarespace...
  • Beatstars Summit
    Friday, Oct 6
    1:30 PM - 2:00 PM
    Loudermilk Center, WeWork Executive Lounge
    Executive Passes Only

    Meet & Greet w/ Super Producers

    Featuring:

  • Friday, Oct 6
    1:30 PM - 3:00 PM
    Creator Complex, [Creator Complex] Mastering powered by LANDR

    Mastering Session 2

    Instant mastering for a maximum of 15 tracks. Masters will be sent automatically via email once completed on-site. Estimated Length = 10...
  • Action Summit
    Friday, Oct 6
    2:00 PM - 3:00 PM
    Action Summit, Heritage Education Center

    Freedom Sounds: Framing Hip-Hop in a National Museum

    This presentation will explore the creation of the Smithsonian’s National Museum of African American History and Culture (NMAAHC), and the...

    Featuring:

  • Action Summit
    Friday, Oct 6
    2:00 PM - 3:00 PM
    Action Summit, Auditorium

    Literary Artists and Hip Hop Culture in Books

    Many true lyricists are story tellers. The forgotten artists is one of literary arts and we feel that its time to incorporate those who tell our...

    Featuring:

  • Friday, Oct 6
    2:00 PM - 3:30 PM
    Creator Complex, [Creator Complex] Writing powered by Wish Creative Media

    Writing Session 2

    Press professionals will review, consult and edit press releases and artist bios. Artists will leave the sessions with a professionally written...

    Featuring:

  • Beatstars Summit
    Friday, Oct 6
    2:00 PM - 3:15 PM
    Loudermilk Center, Toyota Music Ballroom

    Super Producers: Driving the Sound of Hip-Hop

    Learn from the most influential producers in hip-hop production. These super producers are driving the sound of hip-hop and have been responsible...

    Featuring:

  • Artist Accelerator
    Labelx
    Friday, Oct 6
    2:00 PM - 3:00 PM
    Loudermilk Center, The Break Room

    Breakout Session: Women In Charge

    This breakout session invites a group of "Women In Charge" to continue the conversation and connect with other women hoping to connect and discuss...

    Featuring:

  • Friday, Oct 6
    2:00 PM - 3:00 PM
    Creator Complex, [Creator Complex] Collaboration Room

    Artist + Producer Speed Listening (Session 1)

    7 producers will be stationed at a conference table per hour, seated at every other chair. Producers must bring their own laptops, with beats,...

    Featuring:

  • Friday, Oct 6
    2:00 PM - 3:30 PM
    Creator Complex, [Creator Complex] Podcast Interviews powered by In The Lab w/ A-King

    Podcast Interview Session 3

    Sit down with host A-King [of In The Lab] to record a live podcast interview. Audio file of interview will be delivered to artists within 14 days....
  • Artist Accelerator
    Labelx
    Friday, Oct 6
    2:30 PM - 3:30 PM
    Loudermilk Center, TuneCore Suite

    Mic Check: How to Succeed in the Radio Business

    Join this conversation with Hurricane Dave, Vice President of Programming and Operations - Radio One Atlanta moderated by Hot 107.9 FM Radio...

    Featuring:

  • Friday, Oct 6
    2:30 PM - 4:00 PM
    Creator Complex, [Creator Complex] Branding powered by FitzCo

    Branding Session 2

    Graphic designers will review an artist’s brand, provide consultation and develop a creative brief during the session. Graphic designers will...
  • Friday, Oct 6
    2:45 PM - 5:45 PM
    Creator Complex, [Creator Complex] Sample Flip Friday presented By Serato Sample

    [#SampleFlipFriday] Presented By Serato Sample - 2nd Session

    This room is for beat makers that love to flip samples. To participate, producers will have to manipulate the samples using Serato Sample....

    Featuring:

  • Action Summit
    Friday, Oct 6
    3:00 PM - 6:00 PM
    Action Summit, Heritage Education Center

    Goodie Ideation x A3C: Hack The Violence

    Goodie Ideation x A3C: Hack The Violence is a creative workshop where talented and passionate people generative innovative ideas using hip-hop...

    Featuring:

  • Action Summit
    Friday, Oct 6
    3:00 PM - 4:00 PM
    Action Summit, Authors & Writers' Lounge

    The Hidden Activism of Outkast

    Whether it was André 3000 painting metaphors and tales of meeting gypsies or Big Boi spitting insights on more literal situations, Outkast has...

    Featuring:

  • Beatstars Summit
    Friday, Oct 6
    3:00 PM - 4:00 PM
    Loudermilk Center, The Studio

    Live Beat Making: Friday Session

    These super producers will be making a new beat in front of a live audience and take us through their creative process.

    Featuring:

  • Artist Accelerator
    Labelx
    Friday, Oct 6
    3:00 PM - 4:00 PM
    Loudermilk Center, The Lab

    Mentorship Sessions: Women in Charge

    Featuring:

  • Action Summit
    Friday, Oct 6
    3:00 PM - 4:00 PM
    Action Summit, Cary-McPheeters Gallery (1st Floor)

    Literary Artists: Breakout Session & Book Signing

    Is lyricism and songwriting our modern day storytelling? Dive in a deeper conversation at our breakout session including panelists from "Literary...
  • Artist Accelerator
    Labelx
    Friday, Oct 6
    3:00 PM - 4:00 PM
    Loudermilk Center, Room Two

    A&Rs: Finding & Developing The Talent For The Future

    The A&R's job has changed a lot over the years, but they continue to play a pivotal role in artist discovery and development. Learn from some of...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Friday, Oct 6
    3:00 PM - 4:00 PM
    Loudermilk Center, Room One

    All You Need to Know About Publishing

    Learn everything you need to know about music publishing from industry experts. If you make music and want to learn how to make more money through...

    Featuring:

  • Friday, Oct 6
    3:00 PM - 4:30 PM
    Creator Complex, [Creator Complex] Photography powered by Cam Kirk Studios

    Photography Session 3

    Cam Kirk Photography will be shooting headshots and full body profiles. Artists will be provided between 3-5 unmarked head shots and/or full body...
  • Friday, Oct 6
    3:30 PM - 5:00 PM
    Creator Complex, [Creator Complex] Squarespace Studio

    Website Session 3

    Take your website to the next level with Squarespace, the easiest all-in-one platform for creating and managing a beautiful website. Squarespace...
  • Artist Accelerator
    Beatstars Summit
    Labelx
    Friday, Oct 6
    3:30 PM - 4:00 PM
    Loudermilk Center, WeWork Executive Lounge
    Executive Passes Only

    Meet & Greet w/ DJ Drama & Don Cannon

    Featuring:

  • Action Summit
    Friday, Oct 6
    4:00 PM - 5:00 PM
    Action Summit, Auditorium

    Teaching the Next Generation with Lyrics and Rhymes

    Hip-hop has taken on an steadfast role in the education sphere, from artists like Kendrick, Common and Dr. Dre giving back by inspiring students...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Friday, Oct 6
    4:00 PM - 5:00 PM
    Loudermilk Center, Toyota Music Ballroom

    A Conversation with DJ Drama & Don Cannon

    From mixtapes kings to music executives. DJ Drama and Don Cannon exemplify the hip-hop story. They started hustling tapes to becoming two of the...

    Featuring:

  • Friday, Oct 6
    4:00 PM - 5:00 PM
    Creator Complex, [Creator Complex] Collaboration Room

    Artist + Producer Speed Listening (Session 2)

    7 producers will be stationed at a conference table per hour, seated at every other chair. Producers must bring their own laptops, with beats,...

    Featuring:

  • Friday, Oct 6
    4:00 PM - 5:30 PM
    Creator Complex, [Creator Complex] Mastering powered by LANDR

    Mastering Session 3

    Instant mastering for a maximum of 15 tracks. Masters will be sent automatically via email once completed on-site. Estimated Length = 10...
  • Artist Accelerator
    Beatstars Summit
    Friday, Oct 6
    4:00 PM - 5:00 PM
    Loudermilk Center, The Break Room

    Breakout Session: Publishing & Licensing

    This breakout session invites the panelists from All You Need to Know About Publishing to continue the conversation and network with the most...

    Featuring:

  • Friday, Oct 6
    4:30 PM - 6:00 PM
    Creator Complex, [Creator Complex] Writing powered by Wish Creative Media

    Writing Session 3

    Press professionals will review, consult and edit press releases and artist bios. Artists will leave the sessions with a professionally written...

    Featuring:

  • Beatstars Summit
    Friday, Oct 6
    5:00 PM - 6:00 PM
    Loudermilk Center, The Studio

    Using Social Media To Sell Beats

    Social media has become the #1 tool to engage with fans. Learn from producers and social media experts that are using social media to make money...

    Featuring:

  • Friday, Oct 6
    5:00 PM - 6:00 PM
    Loudermilk Center, Room Two

    Women In Charge: Branding Your Niche

    Women leaders discuss their challenges and achievements on the journey to create and brand their businesses.

    Featuring:

  • Friday, Oct 6
    5:00 PM - 6:00 PM
    Loudermilk Center, The Lab

    Digital Marketing Masterclass presented by General Assymbly

    During this short talk we will take a holistic look at digital marketing-- covering many of the essential (and cutting edge) digital advertising...

    Featuring:

  • Artist Accelerator
    Labelx
    Music Tech
    Friday, Oct 6
    5:00 PM - 6:00 PM
    Loudermilk Center, Room One

    The Future of Music Streaming: Playlists and Music Discovery

    If you're listening to music today, you're likely streaming the music via one of the most popular music services: Spotify, Pandora, Apple Music,...

    Featuring:

  • Friday, Oct 6
    5:00 PM - 6:30 PM
    Creator Complex, [Creator Complex] Branding powered by FitzCo

    Branding Session 3

    Graphic designers will review an artist’s brand, provide consultation and develop a creative brief during the session. Graphic designers will...
  • Action Summit
    Friday, Oct 6
    5:00 PM - 6:00 PM
    Action Summit, Authors & Writers' Lounge

    The Artists' Guide to Realistic Holistic Health

    In this panel, you will develop a go-to manual of how to stay healthy on the go, particularly on tour. With knowledge of artists who have passed...

    Featuring:

  • Friday, Oct 6
    5:15 PM - 6:45 PM
    Creator Complex, [Creator Complex] Photography powered by Cam Kirk Studios

    Photography Session 4

    Cam Kirk Photography will be shooting headshots and full body profiles. Artists will be provided between 3-5 unmarked head shots and/or full body...
  • Friday, Oct 6
    5:30 PM - 6:00 PM
    Loudermilk Center, WeWork Executive Lounge
    Executive Passes Only

    Meet & Greet w/ A-Trak

    Featuring:

  • Friday, Oct 6
    5:30 PM - 6:30 PM
    Action Summit, Auditorium

    So Woke: A Conversation with No Malice

    Mustafa Santiago Ali sits down with No Malice, formerly of the Virginia hip-hop duo The Clipse, for a discussion about how we can use our...

    Featuring:

  • Action Summit
    Friday, Oct 6
    6:00 PM - 6:45 PM
    Action Summit, Heritage Education Center

    Shark Tank Judging: Hack The Violence Ideation Lab

    Participate in the Hack The Violence Shark-Tank style judging session to determine which team has developed the most innovative idea using hip-hop...

    Featuring:

  • Friday, Oct 6
    6:00 PM - 7:00 PM
    Loudermilk Center, The Break Room

    Record Label Meetup

    This meetup is for record labels owners/founders, and record execs to connect and learn from each other. Let's build and find out where we can all...
  • Artist Accelerator
    Labelx
    Friday, Oct 6
    6:00 PM - 7:00 PM
    Loudermilk Center, Toyota Music Ballroom

    Combat Jack LIVE w/ A-Trak 10 Years of Fools Gold Records

    An intimate conversation with A-Trak will be discussing creativity, innovation, artist development and the record labels role in today's music...

    Featuring:

  • Friday, Oct 6
    6:00 PM - 7:00 PM
    Creator Complex, [Creator Complex] Collaboration Room

    Artist + Producer Speed Listening (Session 3)

    7 producers will be stationed at a conference table per hour, seated at every other chair. Producers must bring their own laptops, with beats,...

    Featuring:

  • Friday, Oct 6
    6:30 PM - 9:30 PM
    Creator Complex, [Creator Complex] Sample Flip Friday presented By Serato Sample

    [#SampleFlipFriday] Presented By Serato Sample - 3rd Session

    This room is for beat makers that love to flip samples. To participate, producers will have to manipulate the samples using Serato Sample....

    Featuring:

  • Friday, Oct 6
    6:30 PM - 8:00 PM
    Creator Complex, [Creator Complex] Mastering powered by LANDR

    Mastering Session 4

    Instant mastering for a maximum of 15 tracks. Masters will be sent automatically via email once completed on-site. Estimated Length = 10...
  • Beatstars Summit
    Friday, Oct 6
    6:30 PM - 7:30 PM
    Loudermilk Center, The Studio

    MPC Live Workshop

    Akai Professional made huge waves worldwide this year with the announcement of the MPC Live. A portable powerhouse, the battery-operated MPC Live...

    Featuring:

  • Action Summit
    Friday, Oct 6
    7:00 PM - 8:30 PM
    Action Summit, Auditorium

    A3C Action Pitch Competition

    The Action Pitch Competition is a national competition to find, support, and invest in new, innovative ideas that use art, music and hip-hop...

    Featuring:

  • Friday, Oct 6
    7:00 PM - 8:30 PM
    Creator Complex, [Creator Complex] Writing powered by Wish Creative Media

    Writing Session 4

    Press professionals will review, consult and edit press releases and artist bios. Artists will leave the sessions with a professionally written...

    Featuring:

  • Friday, Oct 6
    7:00 PM - 8:00 PM
    Loudermilk Center, Room Two

    Meet the Team Behind Netflix's Hip-Hop Evolution

    The team behind Netflix's Peabody award-winning documentary series, Hip-Hop Evolution, will be presenting clips from their first season plus...

    Featuring:

  • Artist Accelerator
    Labelx
    Friday, Oct 6
    7:00 PM - 8:00 PM
    Loudermilk Center, Room One

    Agents of Change: More than Booking Shows

    Learn how can your talent agency be your new artist development partner? Since its founding in 1992, Paradigm has established itself as a leading...

    Featuring:

  • Beatstars Summit
    Friday, Oct 6
    7:30 PM - 8:30 PM
    Loudermilk Center, The Studio

    MPC X Workshop

    Akai Professional made huge waves worldwide this year with the announcement of the MPC X. The new studio classic, the MPC X represents the most...

    Featuring:

  • Friday, Oct 6
    7:30 PM - 9:00 PM
    Creator Complex, [Creator Complex] Photography powered by Cam Kirk Studios

    Photography Session 5

    Cam Kirk Photography will be shooting headshots and full body profiles. Artists will be provided between 3-5 unmarked head shots and/or full body...
  • Friday, Oct 6
    8:00 PM - 9:30 PM
    Creator Complex, [Creator Complex] Squarespace Studio

    Website Session 4

    Take your website to the next level with Squarespace, the easiest all-in-one platform for creating and managing a beautiful website. Squarespace...
  • Friday, Oct 6
    8:00 PM - 9:00 PM
    Creator Complex, [Creator Complex] Collaboration Room

    Artist + Producer Speed Listening (Session 4)

    7 producers will be stationed at a conference table per hour, seated at every other chair. Producers must bring their own laptops, with beats,...

    Featuring: