A3C is the absolute best festival for rising Hip-Hop talent. - HipHopDX
A3C has been, and continues to be, what so many other music festivals can only still pretend to be; a place that truly showcases the next generation of hip-hop artists. - DJBooth.net
Luv to the team at A3C for givin artists a platform to be heard and build their craft. - Diddy (Twitter)
A3C has become a staple for independent artists to be at each year - Rapsody
We pick our favorite artists and then the hip-hop community select the artists they want to see live. We started this fan-callenge to highlight more artists and engage the hip-hop community. We've been able to create more artist discovery and involve fans in the programming process. The artists win and the fans win.
How does it work? We select 6 stand out artists each week, starting in April. We highlight the artists and promote an online voting platform that puts the final decision in the hands of the fans and hip-hop community. The 2 artists with the most votes each week win an opportunity to perform at the A3C Festival & Conference. Over 16 weeks more than 32 artists are selected through this process.
In addition, our programming committee hand selects between 12 and 30 artists that are not selected for the weekly fan challenge.
We are offering an opportunity for artists to have their music reviewed by A&Rs, Record Execs and Industry Veterans at 2018 A3C Conference. Must be a performing artist or have an Executive, 5-Day or Conference pass to be eligible.
We ask ourselves, is this artist prepared to take their career to the next level? And here are some of the tools we use to determine that:
Does your music sound good? Your songs need to be well recorded and engineered. This is too often overlooked, but very important.
Is your music unique? We listen to A LOT of music. Your music might sound good, and we may like it, but but if it sounds like a lot of other music we listen to, it is difficult to pick you from a crowd. We hear a lot of music that sounds like the current "hip-pop-rap" music on the radio, and while we may like the music, what makes you unique? We are looking for artists that stand out in a crowd of 2,000.
Do you have a consistent look/feel? You are a brand! If we see that you've put in the time, energy and resources necessary to develop a dope brand, it means you're taking your career seriously.
Do you have professional photos? This might seem minor, but it's a big deal. Music is about making connections. Fans aren't gonna connect with you, follow you, share your music, buy your merch... if they don't connect with your overall vibe. That can start with great photos, with a style that is right for you.
Do you have dope videos? This is one of the most important tools artists have to reach people and build a fanbase. If you don't have any videos (or your videos are poor quality) it shows that you haven't taken the proper steps to develop yourself. You need to have solid video content that make it easy for fans to like and share. A creative (and unique) video can help break an artist.
Do you have a fanbase? Yes, we look to see if you have fans. If you haven't been able to generate any fans in your local market, that's a red flag. If your friends, family and neighborhood don't support you, then you haven't done step 1 and probably aren't ready for a national stage.
How do we tell if you have fans? We look through your social media, YouTube and released music (ex. Soundcloud) to see if you have built any traction. We aren't looking for crazy numbers, but would like to see some initial engagement.
Do you engage with your fans? We look to see if you active on social media, and how much fan interaction you have. If an artist has a large social following, but isn't actively communicating with fans, that's a red flag. It shows that you aren't doing the little things. It's like having a 5 Star rating on Yelp, but never being open for business. A community needs to be nurtured, or it will die.
You have a good chance of being selected if... your music is good, unique and professionally mixed. If you have creative visuals, and an actively engaged fanbase.