Music Tech: spark

Connect music tech startups, end-users and music industry leaders to spark innovation and partnerships

Loudermilk Center

Wednesday, Oct 4 - Friday, Oct 6

The following passes will get you into this track

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Discover new music technology that impacts how artists share, create, market and monetize music. Meet and learn from those behind the most innovative tech advances in music. 

Atlanta is the capital of Hip-Hop and A3C is the annual gathering for Music, Tech & Hip-Hop.

Featured Speakers

  • Fadia Kader

    Instagram, Strategic Partnerships Manager

  • Amber Grimes

    Spotify, Sr. Manager Urban

  • Lars Murray

    Pandora, SVP Strategic Partnerships

  • Erika Montes

    SoundCloud, Senior Manager of Artist Relations

  • Jewel Burks

    Amazon, Team Lead, Visual Search

  • Dallas Austin

    Rowdy Digital Media, CEO

  • Jason Geter

    Culture Republic, Co-Founder

  • Bob Moz

    Techstars, Managing Director

  • Brad Spahr

    Sony Music Entertainment, Vice President, Head of Emerging Technology

  • Abe Batshon

    BeatStars, CEO

  • Aaron Ford

    The Orchard, Director/Digital Advertising

  • Lauren Danzy

    SoundExchange, Marketing Manager

  • K.P. Reddy

    Spinrilla, Strategic Advisor

  • Holly Beilin

    Hypepotamus, Editor-in-Chief

  • Roy Broderick, Jr.

    The Intuition Consulting Firm, LLC, CEO

  • Janee Bolden

    Bossip, Managing Editor

Explore All Conference Speakers

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Highlighting 5 music startups that help music makers create, market, share & monetize music.

These 5 Startups will exhibit & present at the Music Tech Experience (MTX) on Thursday, October 5th from 11am - 9:00pm.  MTX converts the Loudermilk Center Ballroom into a hybrid exhibitor space + conference room.  

Meet and learn from those behind the most innovative advances in music apps, streaming, VR, AR, hardware, data analytics, and software. 

Record Gram  •  Jammber  •  The UpNext     BrandSnap  •   RapChat

Learn More

Music Tech Track Events

  • Beatstars Summit
    Music Tech
    Wednesday, Oct 4, 3:15 PM
    Loudermilk Center, The Studio

    Native Instruments: Masterclass

    A quality workshop led by NIs very own Product Specialists focusing on current features and products are part of what makes each session a unique...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Wednesday, Oct 4, 7:00 PM
    Loudermilk Center, The Lab

    Making Money from Streaming: SoundExchange Masterclass

    SoundExchange is a non-profit performance rights organization that collects and distributes royalties on the behalf of sound recording copyright...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Wednesday, Oct 4, 8:00 PM
    Loudermilk Center, Toyota Music Ballroom
    Executive Passes Only

    Welcome to ATL Reception presented by ChooseATL

    ONLY Accessible with Executive Pass. To kick off the 13th annual hip-hop music festival and conference, ChooseATL and A3C will host their...
  • Music Tech
    Thursday, Oct 5, 11:30 AM
    Loudermilk Center, Toyota Music Ballroom

    Music Tech Experience Kickoff Brunch hosted by Startup Atlanta

    Music Tech Experience (MTX) converts the Loudermilk Center Ballroom into a hybrid exhibitor space + conference room on Thursday, October 5th from...

    Featuring:

  • Music Tech
    Thursday, Oct 5, 11:30 AM
    Loudermilk Center, Room One

    The Digital Divide: How Tech is Changing the Music Industry

    Hear from industry insiders about the ways technology has disrupted the music industry and what musicians can do to take advantage of that shift....

    Featuring:

  • Music Tech
    Thursday, Oct 5, 1:00 PM
    Loudermilk Center, Toyota Music Ballroom

    Building Atlanta's Music Tech Ecosystem

    Atlanta is quickly becoming a tech hub. The city is already a leader in select tech sectors (ie. Fintech), but Atlanta is perfectly positioned to...

    Featuring:

  • Labelx
    Music Tech
    Thursday, Oct 5, 1:30 PM
    Loudermilk Center, Room One

    Brand Strategies: The Uprising of Digital Marketing

    With the world directed by the disruption of technology and the power of music influencing humanity, corporations have integrated these two...

    Featuring:

  • Music Tech
    Thursday, Oct 5, 3:00 PM
    Loudermilk Center, Toyota Music Ballroom

    A Conversation with Techstars Music: Venture Capital for Music Startups

    Come join Techstars Music Managing Director Bob Moz for an open discussion about Venture Capital for music start ups. Bob will be joined by Jen...

    Featuring:

  • Music Tech
    Thursday, Oct 5, 4:30 PM
    Loudermilk Center, Toyota Music Ballroom

    The Future of Virtual Reality & Augmented Reality

    Virtual and augmented reality, are moving past the hype and creating real value, but where are these technologies headed? Get a glimpse into the...

    Featuring:

  • Music Tech
    Thursday, Oct 5, 4:30 PM
    Loudermilk Center, The Break Room

    Accelerators in Music Tech: Breakout Sessions

    Atlanta continues its assertion as not only the most important film/TV market in the world, but also a mecca for the intersection between music,...

    Featuring:

  • Artist Accelerator
    Music Tech
    Thursday, Oct 5, 5:30 PM
    Loudermilk Center, Room Two

    Listen Up, Podcasting is a Big Business

    If you have been living under a rock, you may not know that Podcasts have been blowing up. Hip-Hop artists and personalities are launching their...

    Featuring:

  • Music Tech
    Thursday, Oct 5, 5:45 PM
    Loudermilk Center, Toyota Music Ballroom

    Startup Spotlight Presentations

    5 promising music tech startups on the rise will be presenting at the Music Tech Experience. The music tech companies will specifically impact...

    Featuring:

  • Music Tech
    Thursday, Oct 5, 6:00 PM
    Loudermilk Center, The Lab

    1on1 with Chris Classic: How Tech Creates Opportunity for Emerging Artists

    Artists like Chance the Rapper have proven that a music deal isn't the only path to monetizing the art of making music. Technology is scaling...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Thursday, Oct 5, 7:00 PM
    Loudermilk Center, Toyota Music Ballroom

    Monetizing Mounds of Data from Streaming Music

    Steaming has completely changed the music business, and we're now entering the golden age of music. There is money and valuable data flowing back...

    Featuring:

  • Artist Accelerator
    Labelx
    Music Tech
    Thursday, Oct 5, 7:30 PM
    Loudermilk Center, Room Two

    On One LIVE Podcast with Angela Rye

    On One with Angela Rye. Tune in every week for the most honest answers to the pressing political, racial, and pop culture questions of the...

    Featuring:

  • Music Tech
    Thursday, Oct 5, 9:00 PM
    Loudermilk Center, Toyota Music Ballroom

    Unearthing Hip Hop's Ancestry Through Live Virtual Reality Music Production

    A special VR performance from The Glad Scientist, where he reveals his creative process in real-time, manipulating mixers, sequencers and samples...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Friday, Oct 6, 12:00 PM
    Loudermilk Center, The Lab

    Start Up and Glow Up - Keys to Building and Growing a Successful Brand

    The most successful music and media moguls know that there's more to making money than selling a product- it's about crafting an experience....

    Featuring:

  • Artist Accelerator
    Labelx
    Music Tech
    Friday, Oct 6, 12:00 PM
    Loudermilk Center, Toyota Music Ballroom

    Women in Charge

    This panel hosts some of hip-hop's most innovative, creative and entrepreneurial women. The conversation will touch on issues effecting women in...

    Featuring:

  • Artist Accelerator
    Labelx
    Music Tech
    Friday, Oct 6, 1:00 PM
    Loudermilk Center, Room One

    Music Distribution: Exploring New Models

    Music distribution is simply the process that recorded music reaches consumers. Technology has changed the distribution ecosystem, and artists are...

    Featuring:

  • Artist Accelerator
    Labelx
    Music Tech
    Friday, Oct 6, 5:00 PM
    Loudermilk Center, Room One

    The Future of Music Streaming: Playlists and Music Discovery

    If you're listening to music today, you're likely streaming the music via one of the most popular music services: Spotify, Pandora, Apple Music,...

    Featuring:

Music Tech Experience

Music Tech Experience (MTX) will convert the Loudermilk Center Ballroom into a hybrid exhibitor space + conference room. 

Who Should Exhibit?

Music tech startups and innovative companies interested in showcasing their latest applications and tools for artists, producers and the music industry.

Limited Exhibitor Tables Available. All Exhibitors Are Pre-Approved.

  • Loudermilk Center  
  • Thursday, October 5
  • 12pm - 8:30pm

Programming

A series of mixers, panels, presentations, demos and conversations featuring some of the most innovative and influential people in music tech.

Meet and learn from those behind the most innovative advances in music apps, streaming, VR, AR, hardware, data analytics, and software.

Exhibitor Application

 

A Space for Artists to Create and Collaborate 

Find out more

New & Noteworthy

 

Executive Pass

$599 

while supplies last

Access to Festival, Conference, shows & events + exclusive networking events

For music industry professionals, entrepreneurs and startups

This pass is best for the music industry professional, artist, and entrepreneur looking to grow their business and/or career.  Among other things, you'll have access to private events, and parties with other industry leaders and influencers.

Available Only While Supplies Last.  Limited # of Passes at Each Price. 

Includes everything in the VIP Upgrade.

Access to a series of private events including: Leadership Brunches, Keynote Speaker Meet & Greets, Happy Hours Mixers and More Events TBA.

Welcome to ATL Reception presented by ChooseATL

The Welcome to ATL Reception kicks off the 13th annual A3C with a few hundred tastemakers across Atlanta and the greater hip-hop community.  A3C will honor two individuals with the A3C Cultural Influence Award and A3C Social Impact Award. This is a private event only accessible with an Executive Pass.  Open Bar & Buffet Dinner Service.  

Preferred Seating in Ballroom at the A3C Conference Center.  Access to the Executive Lounge. 

There will be a team dedicated to help you and answer any questions you may have.  You can contact our dedicated assistant by phone or email 24/7.

 

A3C Pass

$310 

while supplies last

+ $125 for VIP Upgrade

Access to Festival, Conference and 5-days of shows & events

This pass is best for the industry professionals, artists, entrepreneurs, creatives and hip-hop heads that want 5-days of hip-hop shows, events, networking, learning, and discovery.

Includes all benefits of the Festival and Conference passes, plus you’ll have access to all to the official A3C shows and events taking place between Wed, Oct 4 - Sun, Oct 8th.

Limited # of Passes at Each Price.  Available Only While Supplies Last

20% Discount Passes Available for Groups of 3 or More

VIP Upgrade

$125

The VIP Upgrade is an add-on for the Festival or A3C pass, but does NOT grant access to the A3C Festival.  The VIP Upgrade is best for fans that want to enjoy the A3C Festival at The Georgia Freight Depot like a boss.  

The VIP Upgrade enables access to the A3C Festival's VIP Area that includes the pit in front of the main stage and a lounge with a bar, couches, tables and chairs next to the main stage. You also get access to the Artist Lounge at the A3C Festival.

The VIP Upgrade can not be used with a Conference pass.  

VIP Upgrade includes 4 Drinks, 1 Limited Edition A3C T-Shirt and 25% off A3C Merchandise.

 

Festival Pass

$85

while supplies last

+ $125 for VIP upgrade

Access to A3C Festival only

Enjoy the 2-day outdoor hip-hop festival at the Georgia Freight Depot on Sat, Oct 7 & Sun, Oct 8

This pass is best for the hip-hop fans and festival lovers that just want to watch their favorite artists, hang out with friends and have the “festival” experience. The A3C Festival is a 2-day music festival at The Georgia Freight Depot on Sat, Oct 7 & Sun, Oct 8. Join thousands of fans from around to enjoy Hip-Hop music, and culture.

The A3C Festival pass does NOT enable access to any additional A3C shows, events or the A3C Conference.

Lineup TBA

Limited # of Passes at Each Price. Available Only While Supplies Last

20% Discount Passes Available for Groups of 3 or More

Single Day Festival Passes Are Available

VIP Upgrade

$125

The VIP Upgrade is an add-on for the Festival or A3C pass, but does NOT grant access to the A3C Festival.  The VIP Upgrade is best for fans that want to enjoy the A3C Festival at The Georgia Freight Depot like a boss.  

The VIP Upgrade enables access to the A3C Festival's VIP Area that includes the pit in front of the main stage and a lounge with a bar, couches, tables and chairs next to the main stage. You also get access to the Artist Lounge at the A3C Festival.

The VIP Upgrade can not be used with a Conference pass.  

VIP Upgrade includes 4 Drinks, 1 Limited Edition A3C T-Shirt and 25% off A3C Merchandise.

 

Conference Pass

$259

while supplies last

Access to A3C Conference only

Learn, connect and create at the A3C Conference from Wed, Oct 4 - Fri, Oct 6.

This pass is best for the music industry, entrepreneurs, artists, music makers and organizations that want to learn, connect and create, but don’t mind skipping the A3C Festival, shows, events and parties.

Access Includes:

A3C Conference Center @ Loudermilk Center

A3C Action Summit @ Auburn Avenue Research Library

A3C Creator Complex @ GSU Creative Media Industries Institute  

Lineup & Schedule TBA


Limited # of Passes at Each Price.  Available Only While Supplies Last

20% Discount Passes Available for Groups of 3 or More

Single Day Conference Center Passes Available Soon