What's Your Presence: Artist Merchandising
Understanding the world of merchandising and social commerce will create a strong revenue stream for all artists from DIY to Major Label. Regardless of your range, you can start to develop the infrastructure required to create this revenue stream. Chance The Rapper has developed one of the strongest brands in the music industry. His ability to sell merchandise on an independent level is unmatched. This panel was curated to share this knowledge from fashion and brand experts that have created successful artist brands, in addition to their own street wear brands. The panelists are key members to the Chicago music & art scene and have essential information on how to create and sustain a merchandising revenue for artists.
OriginalFani Design, LLC, Founder
FAT TIGER WORKSHOP + VITA WORLDWIDE, OWNER AND LEAD DESIGNER
Watershed Creative Agency, CEO
Fat Tiger Workshop & SQUAD, Brand Manager
Victor Lloyd Pitre
Fat Tiger Workshop, Co- Founder
Eddie Sanders, Esq.
Sanders Esq, P.C., Attorney