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A3C Conference Schedule

Speaker Lineup Festival Lineup Show & Events

A3C conference events require an Executive pass, 5-Day pass or Conference pass.

Some conference events are reserved for Executive Passes only.

Festival passes are for the festival grounds only, and do not provide entry to conference events.

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Wednesday, Oct 3
    10:30 AM - 11:30 AM
    Loudermilk Center, Executive Lounge presented by The Gathering Spot
    Executive Passes Only

    Wednesday Executive Brunch presented by the Dekalb Entertainment Commission

    Start the day off with some coffee and brunch, while you connect with industry influencers as the Conference ramps up. Limited Access: Only...
  • Music Tech
    Wednesday, Oct 3
    11:00 AM - 12:00 PM
    Loudermilk Center, Toyota Music Ballroom

    Coffee & Conversation: Future of Music Tech in Atlanta

    Several of Atlanta's development, music and tech stakeholders discuss how the city can and should build a music tech community. A3C Festival &...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Music Tech
    Wednesday, Oct 3
    11:30 AM - 12:30 PM
    Loudermilk Center, The Studio

    Serato x Roland Workshop

    This workshop will cover the powerful and intuitive sampler plug-in for producers, Serato Sample. With Serato Sample, you can quickly find, chop,...

    Featuring:

  • Music Tech
    Wednesday, Oct 3
    12:30 PM - 1:30 PM
    Loudermilk Center, HQ

    The Future of Sharing & Discovery

    The internet and streaming services have irreversibly changed the music industry. Artists are able to access more consumer with fewer barriers...

    Featuring:

  • Labelx
    Music Tech
    Wednesday, Oct 3
    1:30 PM - 2:30 PM
    Loudermilk Center, The Corner Office

    Startups & Entrepreneurs: Mentorship Session

    Mentorship Sessions enable attendees to spend up to 8 minutes 1-on-1 with industry professionals. Apply on-site.

    Featuring:

  • Music Tech
    Wednesday, Oct 3
    1:30 PM - 2:00 PM
    Loudermilk Center, The Classroom

    Plug Presentation: Changing the Way People Share and Listen to Music

    What would you do if you had the freedom to control how every a&r, collaborator, or fan listened your music? What new experiences could you...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Music Tech
    Wednesday, Oct 3
    2:00 PM - 3:00 PM
    Loudermilk Center, The Studio

    Serato x Rane Workshop

    Rane is back with the Twelve and Seventy-two. This workshop will cover the Rane Twelve, the first-of-its-kind full 12" motorized MIDI Controller...
  • Music Tech
    Wednesday, Oct 3
    2:00 PM - 3:00 PM
    Loudermilk Center, HQ

    The Future of Distribution & Monetization

    Gone are the days of the obligatory 360 deal and signing away your masters. Making money in the music business has changed dramatically over the...

    Featuring:

  • Music Tech
    Wednesday, Oct 3
    3:00 PM - 3:50 PM
    Loudermilk Center, The Classroom

    Raising Capital: Startups, Hustle & Hip-Hop

    Entrepreneurs and artists have to hustle to make it. Tom McLeod, CEO and Founder of Omni, has successfully completed several rounds of funding by...

    Featuring:

  • Music Tech
    Wednesday, Oct 3
    3:30 PM - 4:30 PM
    Loudermilk Center, HQ

    The Future of Data

    Streaming services and social media has put data at the center of the music business. Data has become the most valuable asset. Music makers and...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Wednesday, Oct 3
    4:30 PM - 6:00 PM
    Loudermilk Center, Toyota Music Ballroom

    Startup Spotlight Showcase

    5 innovative tech startups that impact how music is being created, shared, discovered, marketed and monetized will showcase their companies to a...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Music Tech
    Wednesday, Oct 3
    5:30 PM - 6:15 PM
    Loudermilk Center, The Classroom

    SoundExchange: Your Recording = Your Royalties

    SoundExchange works at the center of digital music and serves as an important source of revenue for the entire music industry. To date,...

    Featuring:

  • Beatstars Summit
    Labelx
    Music Tech
    Action Summit
    Wednesday, Oct 3
    6:00 PM - 7:00 PM
    Loudermilk Center, Executive Lounge presented by The Gathering Spot
    Executive Passes Only

    Wednesday Executive Happy Hour presented by the Dekalb Entertainment Commission

    Enjoy an open bar and connect with industry influencers as the Conference winds down for the day, and everyone gets ready for an evening of shows,...
  • Music Tech
    Wednesday, Oct 3
    6:00 PM - 7:00 PM
    Loudermilk Center, HQ

    The Future of Creating & Collaborating

    New apps, software and hardware are dramatically changing the way music is being created. Music makers are able to manipulate sounds in new and...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Wednesday, Oct 3
    7:00 PM - 10:00 PM
    Loudermilk Center, Toyota Music Ballroom
    Executive Passes Only

    Welcome to ATL Reception presented by ChooseATL

    To kick off the 14th annual hip-hop music festival and conference, A3C and ChooseATL will host the official ‘Welcome to ATL Reception’ at The...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Thursday, Oct 4
    10:00 AM - 12:00 PM
    Loudermilk Center, Toyota Music Ballroom

    The Mayor's Brunch

    The Mayor's Brunch will kick off the Women In Charge programming series at A3C Conference presented by Toyota. Rembert Browne, one of America's...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Thursday, Oct 4
    3:00 PM - 4:00 PM
    Loudermilk Center, The Corner Office

    Women In Charge: Mentorship Session

    Mentorship Sessions enable attendees to spend up to 8 minutes 1-on-1 with industry professionals. Apply on-site.

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Music Tech
    Thursday, Oct 4
    4:00 PM - 4:30 PM
    Loudermilk Center, The Classroom

    Online Tools to Unlock Your Career

    Finishing and promoting music is hard work. Get the strategies you need to ease the pain of creating, completing and advancing your music on your...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Thursday, Oct 4
    6:00 PM - 7:00 PM
    Loudermilk Center, Panel Room

    Digital Marketing: Limited Investment w/ Major Impact

    Marketing is about numbers, data and ROI. Social media and the internet has made some marketing campaigns extremely cost effective and viral....

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Thursday, Oct 4
    6:30 PM - 7:30 PM
    Loudermilk Center, Executive Lounge presented by The Gathering Spot
    Executive Passes Only

    Thursday Executive Happy Hour presented by Recording Academy

    Enjoy an open bar and connect with industry influencers as the Conference winds down for the day, and everyone gets ready for an evening of shows,...
  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Friday, Oct 5
    10:00 AM - 11:00 AM
    Loudermilk Center, Executive Lounge presented by The Gathering Spot
    Executive Passes Only

    Friday Executive Brunch

    Start the day off with some coffee and brunch, while you connect with industry influencers as the Conference ramps up. Limited Access: Only...
  • Artist Accelerator
    Labelx
    Music Tech
    Friday, Oct 5
    11:30 AM - 12:30 PM
    Loudermilk Center, Toyota Music Ballroom

    A Conversation w/ Steve Stoute the Founder & CEO of United Masters and Translation

    An intimate 1-on-1 conversation with Steve Stoute. Stoute is the founder and CEO of the Translation, a marketing agency, the former president of...

    Featuring:

  • Labelx
    Music Tech
    Friday, Oct 5
    12:00 PM - 1:00 PM
    Loudermilk Center, Panel Room

    Podcasting: Breaking the Traditional Boundaries of Media

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Friday, Oct 5
    1:00 PM - 1:45 PM
    Loudermilk Center, HQ

    Entertainment Lawyer Meetup

    Featuring:

  • Artist Accelerator
    Labelx
    Music Tech
    Friday, Oct 5
    1:30 PM - 2:30 PM
    Loudermilk Center, Toyota Music Ballroom

    A Conversation with Lyrical Lemonade Founder Cole Bennett

    Meet the guy behind some of hip-hop’s biggest up-and-coming rappers like Smokepurpp, Famous Dex, Juice WRLD, and Lil Pump. In just a few...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Friday, Oct 5
    2:30 PM - 3:30 PM
    Loudermilk Center, The Classroom

    SoundCloud Masterclass

    Come find out everything you have wanted to know about SoundCloud, including best practices, promotional opportunities, and how artists, managers,...

    Featuring:

  • Music Tech
    Friday, Oct 5
    3:00 PM - 3:25 PM
    Loudermilk Center, HQ

    The eMusic Blockchain Project

    The eMusic Blockchain Project is the next advancement for a company that has innovated digital music since 1998. Our mission is to rebuild the...

    Featuring:

  • Artist Accelerator
    Labelx
    Music Tech
    Friday, Oct 5
    4:00 PM - 4:15 PM
    Loudermilk Center, The Classroom

    Breaking Music with Data

    The music industry has always prided itself on its ability to predict the future. As industries across the board begin to use data to form...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Friday, Oct 5
    4:00 PM - 5:00 PM
    Loudermilk Center, HQ

    Blockchain: The Technology That's Changing the Music Industry

    Blockchain is more than a buzzword. It's the fundamental technology behind some of the most exciting startups and innovations in music, and...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Friday, Oct 5
    4:30 PM - 5:30 PM
    Loudermilk Center, Panel Room

    Instagram Masterclass and Music Partnerships

    Fadia Kader, who is apart of Instagram Music Partnerships, will host a masterclass to discuss the latest and best practices around IGTV, stories...

    Featuring:

  • Artist Accelerator
    Music Tech
    Friday, Oct 5
    4:30 PM - 5:00 PM
    Loudermilk Center, The Classroom

    AxS GRNTD Presents: Leveraging Interactive Tech In The New Music Industry

    This workshop is an opportunity to empower music creatives to engage around Augmented Reality and how to leverage these tools to rise above the...

    Featuring:

  • Artist Accelerator
    Music Tech
    Friday, Oct 5
    5:30 PM - 6:30 PM
    Loudermilk Center, Toyota Music Ballroom

    The Final Frontier: Artist Discovery & Music Streaming

    Streaming services have become the #1 source for music consumption and new artist discovery, and hip-hop is the most listened to genre in music....

    Featuring:

  • Artist Accelerator
    Labelx
    Music Tech
    Friday, Oct 5
    5:45 PM - 6:15 PM
    Loudermilk Center, The Classroom

    Alexa/Siri/Google – How do I market?

    With smart speakers projected to reach 100 Million installs in the US by the end of 2018, people are going to be asking more from their voice...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Friday, Oct 5
    6:00 PM - 7:30 PM
    Loudermilk Center, HQ

    Official A3C Mixer presented by Millennials Of Atlanta

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Friday, Oct 5
    6:30 PM - 7:30 PM
    Loudermilk Center, Executive Lounge presented by The Gathering Spot
    Executive Passes Only

    Friday Executive Happy Hour

    Enjoy an open bar and connect with industry influencers as the Conference winds down for the day, and everyone gets ready for an evening of shows,...