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A3C Conference Schedule

Speaker Lineup Festival Lineup Show & Events

A3C conference events require an Executive pass, 5-Day pass or Conference pass.

Some conference events are reserved for Executive Passes only.

Festival passes are for the festival grounds only, and do not provide entry to conference events.

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Wednesday, Oct 3
    10:30 AM - 11:30 AM
    Loudermilk Center, Executive Lounge presented by The Gathering Spot
    Executive Passes Only

    Wednesday Executive Brunch presented by the Dekalb Entertainment Commission

    Start the day off with some coffee and brunch, while you connect with industry influencers as the Conference ramps up. Limited Access: Only...
  • Artist Accelerator
    Beatstars Summit
    Labelx
    Wednesday, Oct 3
    12:30 PM - 1:15 PM
    Loudermilk Center, The Classroom

    Team Building Masterclass

    For artists it is vital to have the right team members representing you to further your career. But, who are they? When do you need them? How much...

    Featuring:

  • Artist Accelerator
    Labelx
    Wednesday, Oct 3
    1:00 PM - 2:00 PM
    Loudermilk Center, Panel Room

    How To Secure Radio Airplay For Your Music w/ V103

    Securing airplay as an independent artist is one of the biggest challenges in the music industry. Get credible advice on what it takes to get your...

    Featuring:

  • Labelx
    Music Tech
    Wednesday, Oct 3
    1:30 PM - 2:30 PM
    Loudermilk Center, The Corner Office

    Startups & Entrepreneurs: Mentorship Session

    Mentorship Sessions enable attendees to spend up to 8 minutes 1-on-1 with industry professionals. Apply on-site.

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Wednesday, Oct 3
    2:30 PM - 3:30 PM
    Loudermilk Center, Panel Room

    Invest Atlanta: Bridging the Gap Between Corporate & Creative

    You can always afford to invest in yourself. This workshop will focus on various outlets and strategic tactics for artists and creators on funding...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Wednesday, Oct 3
    4:00 PM - 5:00 PM
    Loudermilk Center, Panel Room

    Hip-Hop Journalists: Covering the Culture

    Journalists are responsible for telling important stories and spotlighting things that impact and move the culture. Some of today's most important...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Wednesday, Oct 3
    4:30 PM - 6:00 PM
    Loudermilk Center, Toyota Music Ballroom

    Startup Spotlight Showcase

    5 innovative tech startups that impact how music is being created, shared, discovered, marketed and monetized will showcase their companies to a...

    Featuring:

  • Beatstars Summit
    Labelx
    Music Tech
    Action Summit
    Wednesday, Oct 3
    6:00 PM - 7:00 PM
    Loudermilk Center, Executive Lounge presented by The Gathering Spot
    Executive Passes Only

    Wednesday Executive Happy Hour presented by the Dekalb Entertainment Commission

    Enjoy an open bar and connect with industry influencers as the Conference winds down for the day, and everyone gets ready for an evening of shows,...
  • Artist Accelerator
    Labelx
    Wednesday, Oct 3
    6:00 PM - 7:00 PM
    Loudermilk Center, Panel Room

    Creative Agencies: The Art of Connecting Artists and Brands

    Creative marketing agencies are behind some of the most exciting and influential partnerships between brands and hip-hop artists. Marketing...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Wednesday, Oct 3
    7:00 PM - 10:00 PM
    Loudermilk Center, Toyota Music Ballroom
    Executive Passes Only

    Welcome to ATL Reception presented by ChooseATL

    To kick off the 14th annual hip-hop music festival and conference, A3C and ChooseATL will host the official ‘Welcome to ATL Reception’ at The...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Thursday, Oct 4
    10:00 AM - 12:00 PM
    Loudermilk Center, Toyota Music Ballroom

    The Mayor's Brunch

    The Mayor's Brunch will kick off the Women In Charge programming series at A3C Conference presented by Toyota. Rembert Browne, one of America's...

    Featuring:

  • Artist Accelerator
    Labelx
    Thursday, Oct 4
    10:30 AM - 11:30 AM
    Loudermilk Center, Panel Room

    Brand Partnerships Don't Just Happen

    Artists and brands are developing mutually beneficial partnerships, but these relationships don't just happen by chance. There is a lot of...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Thursday, Oct 4
    11:30 AM - 12:30 PM
    Loudermilk Center, The Classroom

    Claiming Our Ground: Create Music Group Founders Share their Silent Rise and Massive Growth

    Create Music Group founders Jonathan Strauss and Wayne Hampton discuss how they are shaking up the traditional music business to get artists...

    Featuring:

  • Artist Accelerator
    Labelx
    Thursday, Oct 4
    12:00 PM - 1:00 PM
    Loudermilk Center, Panel Room

    Issa Vibe: Creating Hip-Hop's Biggest Festivals & Events

    Hip-Hop promoters and event curators play a role in artist development, brand partnerships, event production and marketing. They drive the culture...

    Featuring:

  • Artist Accelerator
    Labelx
    Thursday, Oct 4
    1:00 PM - 1:45 PM
    Loudermilk Center, The Classroom

    How To Partner w/ Social Influencers to Drive Music Discovery

    Learn how to create mutually beneficial partnerships with social influencers to get your music heard by new audiences. The currency is attention...

    Featuring:

  • Labelx
    Thursday, Oct 4
    1:30 PM - 2:30 PM
    Loudermilk Center, Panel Room

    Create Your Own Movement: The New Label

    Some of the most creative marketing innovations and industry trends are developed by indie record labels. New technology is making it easier to...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Thursday, Oct 4
    2:00 PM - 2:45 PM
    Loudermilk Center, TuneCore Suite

    The Keys to Making Money in the Music Business

    Ever wonder what the formula is for making money in the music business? Join this conversation with Dawn Griffith, Director of Operations - Lyric...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Thursday, Oct 4
    3:00 PM - 4:00 PM
    Loudermilk Center, The Corner Office

    Women In Charge: Mentorship Session

    Mentorship Sessions enable attendees to spend up to 8 minutes 1-on-1 with industry professionals. Apply on-site.

    Featuring:

  • Artist Accelerator
    Labelx
    Thursday, Oct 4
    3:00 PM - 4:00 PM
    Loudermilk Center, Toyota Music Ballroom

    A Conversation w/ J. Prince the CEO of Rap-A-Lot Records

    An intimate 1-on-1 conversation with J. Prince, a legend who has championed hip-hop music and culture for over 30 years. He has been involved in...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Thursday, Oct 4
    4:30 PM - 5:30 PM
    Loudermilk Center, The Corner Office

    Managers & A&Rs: Mentorship Session

    Mentorship Sessions enable attendees to spend up to 8 minutes 1-on-1 with industry professionals. Apply on-site.

    Featuring:

  • Artist Accelerator
    Labelx
    Thursday, Oct 4
    5:00 PM - 6:00 PM
    Loudermilk Center, The Classroom

    Girl Connected hosted by Lola Plaku

    A mentorship program that will pair aspiring female professionals with some of Plaku’s successful industry colleagues to help them learn the ins...

    Featuring:

  • Artist Accelerator
    Labelx
    Thursday, Oct 4
    5:00 PM - 6:00 PM
    Loudermilk Center, Toyota Music Ballroom

    Goodie Mob is Still Standing 20 Years and Counting

    An intimate conversation with Goodie Mob, one of Atlanta’s most iconic hip-hop groups. They created timeless hip-hop anthems that are as...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Thursday, Oct 4
    6:00 PM - 7:00 PM
    Loudermilk Center, Panel Room

    Digital Marketing: Limited Investment w/ Major Impact

    Marketing is about numbers, data and ROI. Social media and the internet has made some marketing campaigns extremely cost effective and viral....

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Thursday, Oct 4
    6:30 PM - 7:30 PM
    Loudermilk Center, Executive Lounge presented by The Gathering Spot
    Executive Passes Only

    Thursday Executive Happy Hour presented by Recording Academy

    Enjoy an open bar and connect with industry influencers as the Conference winds down for the day, and everyone gets ready for an evening of shows,...
  • Labelx
    Thursday, Oct 4
    6:30 PM - 7:00 PM
    Loudermilk Center, The Classroom

    Meet the Founder: Fusicology's Asya Shein

    Fusicology is a hub for Progressive Culture and Lifestyle events; Aggregating local, national event listings, relevant news and music. In 2018,...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Thursday, Oct 4
    7:30 PM - 8:30 PM
    Loudermilk Center, Panel Room

    A Conversation w/ Rob Stone the Founder of Cornerstone + Co-Founder of The FADER

    A3C will host an intimate conversation with Rob Stone to discuss his more than 20 years helping to give a voice to artists in hip-hop and beyond....

    Featuring:

  • Artist Accelerator
    Labelx
    Thursday, Oct 4
    7:30 PM - 9:30 PM
    Loudermilk Center, Toyota Music Ballroom

    An Evening w/ Ethiopia Habtemariam the President of Motown Records

    An Evening with Ethiopia Habtemariam will acknowledge the work and impact Ethiopia has made in music. After an intimate conversation we will open...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Friday, Oct 5
    10:00 AM - 11:00 AM
    Loudermilk Center, Executive Lounge presented by The Gathering Spot
    Executive Passes Only

    Friday Executive Brunch

    Start the day off with some coffee and brunch, while you connect with industry influencers as the Conference ramps up. Limited Access: Only...
  • Labelx
    Friday, Oct 5
    10:30 AM - 11:30 AM
    Loudermilk Center, The Corner Office

    Record Labels: Mentorship Session

    Mentorship Sessions enable attendees to spend up to 8 minutes 1-on-1 with industry professionals. Apply on-site.

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Friday, Oct 5
    10:30 AM - 10:50 AM
    Loudermilk Center, The Classroom

    Music Contract Masterclass: Management Agreements

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Friday, Oct 5
    10:55 AM - 11:15 AM
    Loudermilk Center, The Classroom

    Music Contract Masterclass: Producer Agreements

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Friday, Oct 5
    11:20 AM - 11:40 AM
    Loudermilk Center, The Classroom

    Music Contract Masterclass: Record Deals

    Featuring:

  • Artist Accelerator
    Labelx
    Music Tech
    Friday, Oct 5
    11:30 AM - 12:30 PM
    Loudermilk Center, Toyota Music Ballroom

    A Conversation w/ Steve Stoute the Founder & CEO of United Masters and Translation

    An intimate 1-on-1 conversation with Steve Stoute. Stoute is the founder and CEO of the Translation, a marketing agency, the former president of...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Friday, Oct 5
    11:45 AM - 12:05 PM
    Loudermilk Center, The Classroom

    Music Contract Masterclass: Music Publishing Deals

    Featuring:

  • Labelx
    Music Tech
    Friday, Oct 5
    12:00 PM - 1:00 PM
    Loudermilk Center, Panel Room

    Podcasting: Breaking the Traditional Boundaries of Media

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Friday, Oct 5
    12:10 PM - 12:30 PM
    Loudermilk Center, The Classroom

    Music Contract Masterclass: Synch Licenses

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Friday, Oct 5
    12:35 PM - 12:55 PM
    Loudermilk Center, The Classroom

    Music Contract Masterclass: Live Performance

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Friday, Oct 5
    1:00 PM - 1:45 PM
    Loudermilk Center, HQ

    Entertainment Lawyer Meetup

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Friday, Oct 5
    1:30 PM - 2:30 PM
    Loudermilk Center, The Corner Office

    Entertainment Lawyers: Mentorship Session

    Mentorship Sessions enable attendees to spend up to 8 minutes 1-on-1 with industry professionals. Apply on-site. Artists are welcome to consult...

    Featuring:

  • Artist Accelerator
    Labelx
    Friday, Oct 5
    1:30 PM - 2:30 PM
    Loudermilk Center, Panel Room

    "Comin’ Out Hard” Screening and Conversation with 8Ball and MJG

    Premiering for the first time, Comin Out Hard, the 8Ball & MJG bio-pic; tells the story of their historic journey of becoming one of the most...

    Featuring:

  • Artist Accelerator
    Labelx
    Music Tech
    Friday, Oct 5
    1:30 PM - 2:30 PM
    Loudermilk Center, Toyota Music Ballroom

    A Conversation with Lyrical Lemonade Founder Cole Bennett

    Meet the guy behind some of hip-hop’s biggest up-and-coming rappers like Smokepurpp, Famous Dex, Juice WRLD, and Lil Pump. In just a few...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Friday, Oct 5
    2:30 PM - 3:30 PM
    Loudermilk Center, The Classroom

    SoundCloud Masterclass

    Come find out everything you have wanted to know about SoundCloud, including best practices, promotional opportunities, and how artists, managers,...

    Featuring:

  • Artist Accelerator
    Labelx
    Music Tech
    Friday, Oct 5
    4:00 PM - 4:15 PM
    Loudermilk Center, The Classroom

    Breaking Music with Data

    The music industry has always prided itself on its ability to predict the future. As industries across the board begin to use data to form...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Friday, Oct 5
    4:00 PM - 5:00 PM
    Loudermilk Center, HQ

    Blockchain: The Technology That's Changing the Music Industry

    Blockchain is more than a buzzword. It's the fundamental technology behind some of the most exciting startups and innovations in music, and...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Friday, Oct 5
    4:30 PM - 5:30 PM
    Loudermilk Center, Panel Room

    Instagram Masterclass and Music Partnerships

    Fadia Kader, who is apart of Instagram Music Partnerships, will host a masterclass to discuss the latest and best practices around IGTV, stories...

    Featuring:

  • Artist Accelerator
    Labelx
    Friday, Oct 5
    4:30 PM - 5:30 PM
    Loudermilk Center, The Corner Office

    Promoters & Booking Agents: Mentorship Session

    Mentorship Sessions enable attendees to spend up to 8 minutes 1-on-1 with industry professionals. Apply on-site.

    Featuring:

  • Artist Accelerator
    Labelx
    Music Tech
    Friday, Oct 5
    5:45 PM - 6:15 PM
    Loudermilk Center, The Classroom

    Alexa/Siri/Google – How do I market?

    With smart speakers projected to reach 100 Million installs in the US by the end of 2018, people are going to be asking more from their voice...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Friday, Oct 5
    6:00 PM - 7:30 PM
    Loudermilk Center, HQ

    Official A3C Mixer presented by Millennials Of Atlanta

    Featuring:

  • Artist Accelerator
    Labelx
    Friday, Oct 5
    6:30 PM - 7:30 PM
    Loudermilk Center, Panel Room

    Hip-Hop's Most Wanted A&Rs

    A&Rs have helped find, develop and guide some of hip-hop's biggest artists, and A&Rs continue to play a major role in discovering new artists....

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Friday, Oct 5
    6:30 PM - 7:30 PM
    Loudermilk Center, Executive Lounge presented by The Gathering Spot
    Executive Passes Only

    Friday Executive Happy Hour

    Enjoy an open bar and connect with industry influencers as the Conference winds down for the day, and everyone gets ready for an evening of shows,...
  • Artist Accelerator
    Beatstars Summit
    Labelx
    Friday, Oct 5
    6:30 PM - 7:20 PM
    Loudermilk Center, The Classroom

    How Can You Benefit from Georgia’s Music Investment Act?

    Featuring: