A3C Conference Schedule

Explore Speaker Lineup Explore Show & Event Schedule

A3C conference events require an Executive pass, A3C pass or Conference pass.

Some conference events are reserved for Executive Passes only.

Festival passes are for the festival grounds only, and do not provide entry to conference events.

  • Artist Accelerator
    Labelx
    Wednesday, Oct 4
    2:00 PM - 3:00 PM
    Loudermilk Center, Room One

    Brand Partnerships Don't Just Happen

    Artists and brands are developing mutually beneficial partnerships, but these relationships don't just happen by chance. There is a lot strategy,...

    Featuring:

  • Labelx
    Wednesday, Oct 4
    2:00 PM - 3:00 PM
    Loudermilk Center, Room Two

    The New Creative Label with LVRN

    LVRN is a modern day record label and the model for success. LVRN was founded in 2012 in Atlanta, GA. It's a creative agency specializing in...

    Featuring:

  • Artist Accelerator
    Labelx
    Wednesday, Oct 4
    3:00 PM - 4:00 PM
    Loudermilk Center, The Lab

    Vinyl is the Future

    For a genre built on two turntables and a microphone, rap & hip hop has been the slowest to re-embrace vinyl as a format in the midst of its...

    Featuring:

  • Artist Accelerator
    Labelx
    Wednesday, Oct 4
    3:00 PM - 4:00 PM
    Loudermilk Center, The Break Room

    Breakout Session: Brand Partnership

    This breakout session invites the panelists from Brand Partnerships Don't Just Happen to continue the conversation and connect with artists,...

    Featuring:

  • Artist Accelerator
    Labelx
    Wednesday, Oct 4
    4:00 PM - 5:00 PM
    Loudermilk Center, Room One

    PR in the World of Social Media

    Independent artists and independent record labels all struggle for visibility - to find ways to get in front of their target audience. What is the...

    Featuring:

  • Artist Accelerator
    Labelx
    Wednesday, Oct 4
    5:00 PM - 6:15 PM
    Loudermilk Center, Toyota Music Ballroom

    Combat Jack Show LIVE w/ Steve Rifkind

    Combat Jack and legendary hip-hop executive, Steve Rifkind, will have an intimate conversation about today's music industry, entrepreneurship and...

    Featuring:

  • Artist Accelerator
    Labelx
    Wednesday, Oct 4
    6:00 PM - 7:00 PM
    Loudermilk Center, Room One

    Creative Deal Making: A Look Inside Today's Artist Deals

    Today's artist deals can take any number of structures. Join some of today's top artist attorneys and label executives for a discussion about...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Wednesday, Oct 4
    6:00 PM - 7:00 PM
    Loudermilk Center, Room Two

    Marketing Music: Creating A Digital Strategy

    Marketing music has become more complex, creative and data driven. Every artist needs to have a creative digital strategy to reach and engage with...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Wednesday, Oct 4
    7:00 PM - 7:45 PM
    Loudermilk Center, The Lab

    Making Money from Streaming: SoundExchange Masterclass

    SoundExchange is a non-profit performance rights organization that collects and distributes royalties on the behalf of sound recording copyright...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Wednesday, Oct 4
    7:00 PM - 7:45 PM
    Loudermilk Center, The Break Room

    Breakout Session: Entertainment Lawyers & Deal Makers

    Stick around after the Creative Deal Making panel for a chance to speak with the panelist and other entertainment professionals for additional...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Wednesday, Oct 4
    8:00 PM - 10:30 PM
    Loudermilk Center, Toyota Music Ballroom
    Executive Passes Only

    Welcome to ATL Reception presented by ChooseATL

    ONLY Accessible with Executive Pass. To kick off the 13th annual hip-hop music festival and conference, ChooseATL and A3C will host their...
  • Artist Accelerator
    Beatstars Summit
    Labelx
    Thursday, Oct 5
    12:30 PM - 1:15 PM
    Loudermilk Center, The Lab

    Why Social Media Is like Sour Patch Kids? presented by SociallyIn

    A strong social media strategy is essential for all artists and brands. Learn some tips on setting and executing a social media strategy that's...

    Featuring:

  • Labelx
    Music Tech
    Thursday, Oct 5
    1:30 PM - 2:30 PM
    Loudermilk Center, Room One

    Brand Strategies: The Uprising of Digital Marketing

    With the world directed by the disruption of technology and the power of music influencing humanity, corporations have integrated these two...

    Featuring:

  • Artist Accelerator
    Labelx
    Thursday, Oct 5
    3:30 PM - 4:30 PM
    Loudermilk Center, Room Two

    Keys to Artist Development with Today's Top Managers

    A manager can play many different roles, but many of the best managers are involved in artist development, business strategy, creating...

    Featuring:

  • Artist Accelerator
    Labelx
    Thursday, Oct 5
    3:30 PM - 4:30 PM
    Loudermilk Center, Room One

    Alternative Financing: Know Your Options

    Producing and releasing an album takes creativity, time, talent... and money. The good news is that you don't have to have a record deal or invest...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Thursday, Oct 5
    4:30 PM - 5:15 PM
    Loudermilk Center, The Lab

    Music Entrepreneurship Club: Presentation + Q&A

    There are many educational resources out there for the modern music industry. A great deal of those resources available are not as helpful as they...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Thursday, Oct 5
    7:00 PM - 8:00 PM
    Loudermilk Center, Toyota Music Ballroom

    Monetizing Mounds of Data from Streaming Music

    Steaming has completely changed the music business, and we're now entering the golden age of music. There is money and valuable data flowing back...

    Featuring:

  • Artist Accelerator
    Labelx
    Music Tech
    Thursday, Oct 5
    7:30 PM - 8:30 PM
    Loudermilk Center, Room Two

    On One LIVE Podcast with Angela Rye

    On One with Angela Rye. Tune in every week for the most honest answers to the pressing political, racial, and pop culture questions of the...

    Featuring:

  • Labelx
    Thursday, Oct 5
    7:30 PM - 8:30 PM
    Loudermilk Center, Room One

    Curating the Next Wave of Music Experiences for the Culture

    Marketing and event activation agencies as well as creative directors are curating experience, music and culture behind the scenes. This group of...

    Featuring:

  • Artist Accelerator
    Labelx
    Friday, Oct 6
    10:30 AM - 12:00 PM
    Loudermilk Center, WeWork Executive Lounge
    Executive Passes Only

    Women in Charge Leadership Breakfast hosted by Amber Grimes & Janee Bolden

    This Leadership Breakfast hosted by Amber Grimes kicks off the Women in Charge series of events, which celebrates dynamic women in hip-hop......

    Featuring:

  • Artist Accelerator
    Labelx
    Friday, Oct 6
    11:00 AM - 12:00 PM
    Loudermilk Center, Room One

    The Digital Game: Driving Success Across Key Music Platforms

    Hip-hop has become an undeniable force in the digital space as a major driver of content. Hip-hop stars understand that leveraging the right...

    Featuring:

  • Artist Accelerator
    Labelx
    Friday, Oct 6
    11:00 AM - 12:00 PM
    Loudermilk Center, Room Two

    Curating The Culture: Hip-Hop's Biggest Event Promoters

    Meet the curators behind some of the most influential hip-hop events in the US. There is a lot that goes into the production of large hip-hop...

    Featuring:

  • Labelx
    Friday, Oct 6
    12:00 PM - 1:00 PM
    Loudermilk Center, The Break Room

    Hip-Hop Promoter Meetup

    Festival curators and event promoters are invited to come and hang out and connect. Let's all build together and learn from each other. Light...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Friday, Oct 6
    12:00 PM - 1:30 PM
    Loudermilk Center, The Lab

    Start Up and Glow Up - Keys to Building and Growing a Successful Brand

    The most successful music and media moguls know that there's more to making money than selling a product- it's about crafting an experience....

    Featuring:

  • Artist Accelerator
    Labelx
    Music Tech
    Friday, Oct 6
    12:00 PM - 1:15 PM
    Loudermilk Center, Toyota Music Ballroom

    Women in Charge

    This panel hosts some of hip-hop's most innovative, creative and entrepreneurial women. The conversation will touch on issues effecting women in...

    Featuring:

  • Artist Accelerator
    Labelx
    Music Tech
    Friday, Oct 6
    1:00 PM - 2:00 PM
    Loudermilk Center, Room One

    Music Distribution: Exploring New Models

    Music distribution is simply the process that recorded music reaches consumers. Technology has changed the distribution ecosystem, and artists are...

    Featuring:

  • Artist Accelerator
    Labelx
    Friday, Oct 6
    2:00 PM - 3:00 PM
    Loudermilk Center, The Break Room

    Breakout Session: Women In Charge

    This breakout session invites a group of "Women In Charge" to continue the conversation and connect with other women hoping to connect and discuss...

    Featuring:

  • Artist Accelerator
    Labelx
    Friday, Oct 6
    2:30 PM - 3:30 PM
    Loudermilk Center, TuneCore Suite

    Mic Check: How to Succeed in the Radio Business

    Join this conversation with Hurricane Dave, Vice President of Programming and Operations - Radio One Atlanta moderated by Hot 107.9 FM Radio...

    Featuring:

  • Artist Accelerator
    Labelx
    Friday, Oct 6
    3:00 PM - 4:00 PM
    Loudermilk Center, The Lab

    Mentorship Sessions: Women in Charge

    Featuring:

  • Artist Accelerator
    Labelx
    Friday, Oct 6
    3:00 PM - 4:00 PM
    Loudermilk Center, Room Two

    A&Rs: Finding & Developing The Talent For The Future

    The A&R's job has changed a lot over the years, but they continue to play a pivotal role in artist discovery and development. Learn from some of...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Friday, Oct 6
    3:00 PM - 4:00 PM
    Loudermilk Center, Room One

    All You Need to Know About Publishing

    Learn everything you need to know about music publishing from industry experts. If you make music and want to learn how to make more money through...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Friday, Oct 6
    3:30 PM - 4:00 PM
    Loudermilk Center, WeWork Executive Lounge
    Executive Passes Only

    Meet & Greet w/ DJ Drama & Don Cannon

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Friday, Oct 6
    4:00 PM - 5:00 PM
    Loudermilk Center, Toyota Music Ballroom

    A Conversation with DJ Drama & Don Cannon

    From mixtapes kings to music executives. DJ Drama and Don Cannon exemplify the hip-hop story. They started hustling tapes to becoming two of the...

    Featuring:

  • Artist Accelerator
    Labelx
    Music Tech
    Friday, Oct 6
    5:00 PM - 6:00 PM
    Loudermilk Center, Room One

    The Future of Music Streaming: Playlists and Music Discovery

    If you're listening to music today, you're likely streaming the music via one of the most popular music services: Spotify, Pandora, Apple Music,...

    Featuring:

  • Artist Accelerator
    Labelx
    Friday, Oct 6
    6:00 PM - 7:00 PM
    Loudermilk Center, Toyota Music Ballroom

    Combat Jack LIVE w/ A-Trak 10 Years of Fools Gold Records

    An intimate conversation with A-Trak will be discussing creativity, innovation, artist development and the record labels role in today's music...

    Featuring:

  • Artist Accelerator
    Labelx
    Friday, Oct 6
    7:00 PM - 8:00 PM
    Loudermilk Center, Room One

    Agents of Change: More than Booking Shows

    Learn how can your talent agency be your new artist development partner? Since its founding in 1992, Paradigm has established itself as a leading...

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