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Music Tech
Thursday, Oct 5
1:30 PM - 2:30 PM
Loudermilk Center, Room One
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Brand Strategies: The Uprising of Digital Marketing

With the world directed by the disruption of technology and the power of music influencing humanity, corporations have integrated these two elements to create imperial transformations in their brand marketing. We are among the Digital Age where it is projected that between 50-75 billion devices will be connected to the internet by 2020. With such saturation of connectivity in the near future, how are corporations able to sustain against their competitors? The competitive landscape in this hyper-connected world forces exponential changes in digital marketing in order to stay ahead of cutting edge innovation. When disruption is normalized due to the evolution of technology, adaption is essential to acquiring new levels of agility. Digital technologies have advanced rapidly nearly causing the extinction of traditional business models. This panel will address examples of how the most notable brands have developed a formula sustaining the disruption instead of becoming disrupted.