A3C Conference Schedule

Explore Speaker Lineup Explore Show & Event Schedule

A3C conference events require an Executive pass, A3C pass or Conference pass.

Some conference events are reserved for Executive Passes only.

Festival passes are for the festival grounds only, and do not provide entry to conference events.

  • Artist Accelerator
    Beatstars Summit
    Wednesday, Oct 4
    11:00 AM - 8:00 PM
    Loudermilk Center, TuneCore Suite

    Connect with TuneCore: Wednesday

    Connect with the TuneCore team, sign up with TuneCore for free and get instant rewards, plus enjoy live sets by DJ Jay T from Hot 107.9 FM, DJ...

    Featuring:

  • Beatstars Summit
    Wednesday, Oct 4
    12:00 PM - 1:00 PM
    Loudermilk Center, The Studio

    How to Make Money Selling Beats Online: Wednesday Session

    This panel features some of BeatStars' top performing producers. They will break down some of the key elements when approaching selling beats...

    Featuring:

  • Beatstars Summit
    Wednesday, Oct 4
    2:00 PM - 3:00 PM
    Loudermilk Center, The Studio

    Live Beat Making: Wednesday Session Presented by Native Instruments

    These super producers will be making a new beat in front of a live audience and take us through their creative process.

    Featuring:

  • Beatstars Summit
    Music Tech
    Wednesday, Oct 4
    3:15 PM - 3:45 PM
    Loudermilk Center, The Studio

    Native Instruments: Masterclass

    A quality workshop led by NIs very own Product Specialists focusing on current features and products are part of what makes each session a unique...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Wednesday, Oct 4
    4:00 PM - 5:00 PM
    Loudermilk Center, Room Two

    Meet The PROs: SESAC, ASCAP & BMI

    Meet with the directors from SESAC, BMI & ASCAP and learn how best to monetize your music. A Performing Rights Organization (or P.R.O.) helps...

    Featuring:

  • Beatstars Summit
    Wednesday, Oct 4
    4:00 PM - 5:00 PM
    Loudermilk Center, The Studio

    Producer Feedback Live: Wednesday Session Presented by Native Instruments

    Come 30 minutes early and sign up on the spot. Producers can plug in and play a beat in front of a live audience and industry experts....

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Wednesday, Oct 4
    5:00 PM - 6:00 PM
    Loudermilk Center, The Lab

    Mentorship Session: Artist Issue Mentorship

    Your focus as an artist is primarily concentrated on your creative endeavors, but business issues can also make or break a career. Artists are...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Wednesday, Oct 4
    6:00 PM - 7:00 PM
    Loudermilk Center, Room Two

    Marketing Music: Creating A Digital Strategy

    Marketing music has become more complex, creative and data driven. Every artist needs to have a creative digital strategy to reach and engage with...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Wednesday, Oct 4
    7:00 PM - 7:45 PM
    Loudermilk Center, The Lab

    Making Money from Streaming: SoundExchange Masterclass

    SoundExchange is a non-profit performance rights organization that collects and distributes royalties on the behalf of sound recording copyright...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Wednesday, Oct 4
    7:00 PM - 7:45 PM
    Loudermilk Center, The Break Room

    Breakout Session: Entertainment Lawyers & Deal Makers

    Stick around after the Creative Deal Making panel for a chance to speak with the panelist and other entertainment professionals for additional...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Wednesday, Oct 4
    8:00 PM - 10:30 PM
    Loudermilk Center, Toyota Music Ballroom
    Executive Passes Only

    Welcome to ATL Reception presented by ChooseATL

    ONLY Accessible with Executive Pass. To kick off the 13th annual hip-hop music festival and conference, ChooseATL and A3C will host their...
  • Artist Accelerator
    Beatstars Summit
    Thursday, Oct 5
    11:00 AM - 8:00 PM
    Loudermilk Center, TuneCore Suite

    Connect with TuneCore: Thursday

    Connect with the TuneCore team, sign up with TuneCore for free and get instant rewards, plus enjoy live sets by DJ Jay T from Hot 107.9 FM, DJ...

    Featuring:

  • Beatstars Summit
    Thursday, Oct 5
    11:30 AM - 12:30 PM
    Loudermilk Center, The Studio

    How to Make Money Selling Beats Online: Thursday Session

    This panel features some of BeatStars' top performing producers. They will break down some of the key elements when approaching selling beats...

    Featuring:

  • Beatstars Summit
    Thursday, Oct 5
    12:30 PM - 1:00 PM
    Loudermilk Center, The Studio

    BeatStars 2.0 Exclusive Demo

    Join BeatStars CEO Abe Batshon as he unveils the newest game changing BeatStars technology exclusively to the attendees at A3C.

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Thursday, Oct 5
    12:30 PM - 1:15 PM
    Loudermilk Center, The Lab

    Why Social Media Is like Sour Patch Kids? presented by SociallyIn

    A strong social media strategy is essential for all artists and brands. Learn some tips on setting and executing a social media strategy that's...

    Featuring:

  • Beatstars Summit
    Thursday, Oct 5
    1:30 PM - 4:30 PM
    Loudermilk Center, The Studio

    Zaytoven Keys Kamp

    Zaytoven Keys Kamp is designed to give emerging producers & artists insight & resourceful information in the world of music & entertainment by...

    Featuring:

  • Beatstars Summit
    Thursday, Oct 5
    1:30 PM - 2:30 PM
    Loudermilk Center, Room Two

    Akai Pro Presents: Music Technology and the Future of Beat Production

    Panel hosted by Akai Professional discussing current trends in the rapidly evolving electronic music instrument industry and how this innovation...

    Featuring:

  • Beatstars Summit
    Thursday, Oct 5
    2:00 PM - 3:00 PM
    Loudermilk Center, TuneCore Suite

    Adventures in BeatMaking: A Producer’s Tour with Henny

    Join this tour with Grammy Award-winning, multi-platinum, hit-making producer, songwriter and cinematographer, Henny. Explore his rise to success,...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Thursday, Oct 5
    2:30 PM - 3:15 PM
    Loudermilk Center, The Lab

    Instagram Masterclass

    Instagram is one of the most important social media platforms for artists. If used correctly, your Instagram account can be used to reach new...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Thursday, Oct 5
    4:30 PM - 5:15 PM
    Loudermilk Center, The Lab

    Music Entrepreneurship Club: Presentation + Q&A

    There are many educational resources out there for the modern music industry. A great deal of those resources available are not as helpful as they...

    Featuring:

  • Beatstars Summit
    Thursday, Oct 5
    5:00 PM - 6:00 PM
    Loudermilk Center, The Studio

    Breaking Down The Beat with DJ Toomp

    DJ Toomp is a legendary ATL producer. His discography includes dozens of hits with T.I., Jeezy, T-Pain, Akon, Jay Z, Kanye West, and many more....

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Thursday, Oct 5
    5:30 PM - 6:30 PM
    Loudermilk Center, Room One

    Music Entrepreneurship Club: Business Beyond Music

    One of JAY-Z's famous quotes is "I'm not a businessman, I'm a business, man." How do we get more artists to develop this entrepreneurial mindset?...

    Featuring:

  • Beatstars Summit
    Thursday, Oct 5
    6:30 PM - 7:30 PM
    Loudermilk Center, The Studio

    Serato Sample Workshop

    Serato Sample is a powerful and intuitive new Sampler plugin for producers that allows you to quickly find, chop, key shift and time-stretch...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Thursday, Oct 5
    6:30 PM - 7:30 PM
    Loudermilk Center, The Break Room

    Music Entrepreneurship Club: Meetup

    This meetup dedicated to the independent artists, managers and record labels to learn from and interact with likeminded individuals. Why a...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Thursday, Oct 5
    7:00 PM - 8:00 PM
    Loudermilk Center, Toyota Music Ballroom

    Monetizing Mounds of Data from Streaming Music

    Steaming has completely changed the music business, and we're now entering the golden age of music. There is money and valuable data flowing back...

    Featuring:

  • Beatstars Summit
    Thursday, Oct 5
    8:00 PM - 9:00 PM
    Loudermilk Center, The Studio

    Making Waves: Placing Beats, Producing Hits & Making Money

    Learn how to navigate the business from these successful producers. Whats the best way to placing beats with artists? How do you get a hit song?...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Friday, Oct 6
    10:00 AM - 11:30 AM
    Loudermilk Center, The Break Room

    Level Up Your Finances Brunch presented by RushCard

    Financial literacy is one topic that no one in the black community talks about and everyone is affected by. Do you have a plan for how to manage...

    Featuring:

  • Beatstars Summit
    Friday, Oct 6
    11:00 AM - 12:00 PM
    Loudermilk Center, The Studio

    How to Make Money Selling Kits Online

    This panel features some of BeatStars' top performing producers. They will break down some of the key elements when approaching selling beats...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Friday, Oct 6
    11:00 AM - 8:00 PM
    Loudermilk Center, TuneCore Suite

    Connect with TuneCore: Friday

    Connect with the TuneCore team, sign up with TuneCore for free and get instant rewards, plus enjoy live sets by DJ Jay T from Hot 107.9 FM, DJ...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Friday, Oct 6
    12:00 PM - 1:30 PM
    Loudermilk Center, The Lab

    Start Up and Glow Up - Keys to Building and Growing a Successful Brand

    The most successful music and media moguls know that there's more to making money than selling a product- it's about crafting an experience....

    Featuring:

  • Beatstars Summit
    Friday, Oct 6
    1:00 PM - 2:00 PM
    Loudermilk Center, The Studio

    Producer Feedback Live: Friday Session

    Come 30 minutes early and sign up on the spot. Producers can plug in and play a beat in front of a live audience and industry experts....

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Friday, Oct 6
    1:00 PM - 2:00 PM
    Loudermilk Center, Room Two

    Plan A to Point B: Opportunities in Publishing and Placements

    In this panel we will discuss creating opportunities for content creators and music makers in a new media market. We will cover product, networks...

    Featuring:

  • Beatstars Summit
    Friday, Oct 6
    1:30 PM - 2:00 PM
    Loudermilk Center, WeWork Executive Lounge
    Executive Passes Only

    Meet & Greet w/ Super Producers

    Featuring:

  • Beatstars Summit
    Friday, Oct 6
    2:00 PM - 3:15 PM
    Loudermilk Center, Toyota Music Ballroom

    Super Producers: Driving the Sound of Hip-Hop

    Learn from the most influential producers in hip-hop production. These super producers are driving the sound of hip-hop and have been responsible...

    Featuring:

  • Beatstars Summit
    Friday, Oct 6
    3:00 PM - 4:00 PM
    Loudermilk Center, The Studio

    Live Beat Making: Friday Session

    These super producers will be making a new beat in front of a live audience and take us through their creative process.

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Friday, Oct 6
    3:00 PM - 4:00 PM
    Loudermilk Center, Room One

    All You Need to Know About Publishing

    Learn everything you need to know about music publishing from industry experts. If you make music and want to learn how to make more money through...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Friday, Oct 6
    3:30 PM - 4:00 PM
    Loudermilk Center, WeWork Executive Lounge
    Executive Passes Only

    Meet & Greet w/ DJ Drama & Don Cannon

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Friday, Oct 6
    4:00 PM - 5:00 PM
    Loudermilk Center, Toyota Music Ballroom

    A Conversation with DJ Drama & Don Cannon

    From mixtapes kings to music executives. DJ Drama and Don Cannon exemplify the hip-hop story. They started hustling tapes to becoming two of the...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Friday, Oct 6
    4:00 PM - 5:00 PM
    Loudermilk Center, The Break Room

    Breakout Session: Publishing & Licensing

    This breakout session invites the panelists from All You Need to Know About Publishing to continue the conversation and network with the most...

    Featuring:

  • Beatstars Summit
    Friday, Oct 6
    5:00 PM - 6:00 PM
    Loudermilk Center, The Studio

    Using Social Media To Sell Beats

    Social media has become the #1 tool to engage with fans. Learn from producers and social media experts that are using social media to make money...

    Featuring:

  • Beatstars Summit
    Friday, Oct 6
    6:30 PM - 7:30 PM
    Loudermilk Center, The Studio

    MPC Live Workshop

    Akai Professional made huge waves worldwide this year with the announcement of the MPC Live. A portable powerhouse, the battery-operated MPC Live...

    Featuring:

  • Beatstars Summit
    Friday, Oct 6
    7:30 PM - 8:30 PM
    Loudermilk Center, The Studio

    MPC X Workshop

    Akai Professional made huge waves worldwide this year with the announcement of the MPC X. The new studio classic, the MPC X represents the most...

    Featuring: