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A3C Conference Schedule

Speaker Lineup Festival Lineup Show & Events

A3C conference events require an Executive pass, 5-Day pass or Conference pass.

Some conference events are reserved for Executive Passes only.

Festival passes are for the festival grounds only, and do not provide entry to conference events.

  • Artist Accelerator
    Beatstars Summit
    Wednesday, Oct 3
    10:00 AM - 7:00 PM
    Loudermilk Center, TuneCore Suite

    TuneCore Connect on Wednesday

    Connect with the TuneCore team, sign up for a free TuneCore account and get instant rewards, plus enjoy live DJ sets by Queen CoCo!

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Wednesday, Oct 3
    10:30 AM - 11:30 AM
    Loudermilk Center, Executive Lounge presented by The Gathering Spot
    Executive Passes Only

    Wednesday Executive Brunch presented by the Dekalb Entertainment Commission

    Start the day off with some coffee and brunch, while you connect with industry influencers as the Conference ramps up. Limited Access: Only...
  • Artist Accelerator
    Beatstars Summit
    Music Tech
    Wednesday, Oct 3
    11:30 AM - 12:30 PM
    Loudermilk Center, The Studio

    Serato x Roland Workshop

    This workshop will cover the powerful and intuitive sampler plug-in for producers, Serato Sample. With Serato Sample, you can quickly find, chop,...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Wednesday, Oct 3
    12:00 PM - 1:30 PM
    Loudermilk Center, The Beat Box presented by SAE Institute of Atlanta

    Producer x Artist Listening Session - Wed 1st

    Producers and Artists sit across from each other at a conference table. Artist plays 1 min of music to give the produce an idea of their sound....

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Wednesday, Oct 3
    12:30 PM - 1:15 PM
    Loudermilk Center, The Classroom

    Team Building Masterclass

    For artists it is vital to have the right team members representing you to further your career. But, who are they? When do you need them? How much...

    Featuring:

  • Beatstars Summit
    Wednesday, Oct 3
    12:30 PM - 1:30 PM
    Loudermilk Center, Toyota Music Ballroom

    BeatStars Allstars: Make 6 Figures Selling Beats Online

    CashMoneyAP, DreamLife, Kato on the Track, DG Beats and DJ Pain 1 will collectively generate more than 1M via BeatStars this year. The...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Music Tech
    Wednesday, Oct 3
    2:00 PM - 3:00 PM
    Loudermilk Center, The Studio

    Serato x Rane Workshop

    Rane is back with the Twelve and Seventy-two. This workshop will cover the Rane Twelve, the first-of-its-kind full 12" motorized MIDI Controller...
  • Artist Accelerator
    Beatstars Summit
    Wednesday, Oct 3
    2:00 PM - 3:30 PM
    Loudermilk Center, The Beat Box presented by SAE Institute of Atlanta

    Producer x Artist Listening Session - Wed 2nd

    Producers and Artists sit across from each other at a conference table. Artist plays 1 min of music to give the produce an idea of their sound....

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Wednesday, Oct 3
    2:30 PM - 3:30 PM
    Loudermilk Center, Panel Room

    Invest Atlanta: Bridging the Gap Between Corporate & Creative

    You can always afford to invest in yourself. This workshop will focus on various outlets and strategic tactics for artists and creators on funding...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Wednesday, Oct 3
    4:00 PM - 5:30 PM
    Loudermilk Center, The Beat Box presented by SAE Institute of Atlanta

    Producer x Artist Listening Session - Wed 3rd

    Producers and Artists sit across from each other at a conference table. Artist plays 1 min of music to give the produce an idea of their sound....

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Wednesday, Oct 3
    4:00 PM - 5:00 PM
    Loudermilk Center, Panel Room

    Hip-Hop Journalists: Covering the Culture

    Journalists are responsible for telling important stories and spotlighting things that impact and move the culture. Some of today's most important...

    Featuring:

  • Beatstars Summit
    Wednesday, Oct 3
    4:30 PM - 5:30 PM
    Loudermilk Center, The Corner Office

    Producer Feedback Session presented by Steereo - Wed

    1-on-1 session with an industry professional. Play your best beats and receive feedback on the spot.

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Wednesday, Oct 3
    4:30 PM - 6:00 PM
    Loudermilk Center, Toyota Music Ballroom

    Startup Spotlight Showcase

    5 innovative tech startups that impact how music is being created, shared, discovered, marketed and monetized will showcase their companies to a...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Music Tech
    Wednesday, Oct 3
    5:30 PM - 6:15 PM
    Loudermilk Center, The Classroom

    SoundExchange: Your Recording = Your Royalties

    SoundExchange works at the center of digital music and serves as an important source of revenue for the entire music industry. To date,...

    Featuring:

  • Beatstars Summit
    Wednesday, Oct 3
    6:00 PM - 7:00 PM
    Loudermilk Center, The Corner Office

    Producers: Mentorship Session

    Mentorship Sessions enable attendees to spend up to 8 minutes 1-on-1 with industry professionals. Apply on-site.

    Featuring:

  • Beatstars Summit
    Labelx
    Music Tech
    Action Summit
    Wednesday, Oct 3
    6:00 PM - 7:00 PM
    Loudermilk Center, Executive Lounge presented by The Gathering Spot
    Executive Passes Only

    Wednesday Executive Happy Hour presented by the Dekalb Entertainment Commission

    Enjoy an open bar and connect with industry influencers as the Conference winds down for the day, and everyone gets ready for an evening of shows,...
  • Beatstars Summit
    Wednesday, Oct 3
    6:00 PM - 6:30 PM
    Loudermilk Center, The Studio

    Live Beat Making w/ Dreamlife Beats presented by Splice

    The Cratez will spend 30mins making a new beat in front of a live audience, taking us through their creative process and providing pro tips.

    Featuring:

  • Beatstars Summit
    Wednesday, Oct 3
    6:30 PM - 7:00 PM
    Loudermilk Center, The Studio

    Live Beat Making w/ Mannie Fresh presented by Splice

    Influential producers will make new beats in front of a live audience, taking us through their creative process and providing pro tips.

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Wednesday, Oct 3
    7:00 PM - 10:00 PM
    Loudermilk Center, Toyota Music Ballroom
    Executive Passes Only

    Welcome to ATL Reception presented by ChooseATL

    To kick off the 14th annual hip-hop music festival and conference, A3C and ChooseATL will host the official ‘Welcome to ATL Reception’ at The...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Thursday, Oct 4
    10:00 AM - 7:00 PM
    Loudermilk Center, TuneCore Suite

    TuneCore Connect on Thursday

    Connect with the TuneCore team, sign up for a free TuneCore account and get instant rewards, plus enjoy live DJ sets by Queen CoCo!

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Thursday, Oct 4
    10:00 AM - 12:00 PM
    Loudermilk Center, Toyota Music Ballroom

    The Mayor's Brunch

    The Mayor's Brunch will kick off the Women In Charge programming series at A3C Conference presented by Toyota. Rembert Browne, one of America's...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Thursday, Oct 4
    11:00 AM - 1:00 PM
    Loudermilk Center, The Beat Box presented by SAE Institute of Atlanta

    Producer x Artist Listening Session - Thur 1st

    Producers and Artists sit across from each other at a conference table. Artist plays 1 min of music to give the produce an idea of their sound....

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Thursday, Oct 4
    11:30 AM - 12:30 PM
    Loudermilk Center, The Classroom

    Claiming Our Ground: Create Music Group Founders Share their Silent Rise and Massive Growth

    Create Music Group founders Jonathan Strauss and Wayne Hampton discuss how they are shaking up the traditional music business to get artists...

    Featuring:

  • Beatstars Summit
    Thursday, Oct 4
    12:00 PM - 1:00 PM
    Loudermilk Center, The Studio

    Music Technology and the Future of Beat Production presented by Akai Pro

    Featuring:

  • Beatstars Summit
    Thursday, Oct 4
    1:30 PM - 2:30 PM
    Loudermilk Center, The Corner Office

    Producer Feedback Session presented by Steereo - Thur

    1-on-1 session with an industry professional. Play your best beats and receive feedback on the spot.

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Thursday, Oct 4
    2:00 PM - 4:00 PM
    Loudermilk Center, The Beat Box presented by SAE Institute of Atlanta

    Producer x Artist Listening Session - Thur 2nd

    Producers and Artists sit across from each other at a conference table. Artist plays 1 min of music to give the produce an idea of their sound....

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Thursday, Oct 4
    2:00 PM - 2:45 PM
    Loudermilk Center, TuneCore Suite

    The Keys to Making Money in the Music Business

    Ever wonder what the formula is for making money in the music business? Join this conversation with Dawn Griffith, Director of Operations - Lyric...

    Featuring:

  • Beatstars Summit
    Thursday, Oct 4
    2:00 PM - 2:30 PM
    Loudermilk Center, The Studio

    Breaking Down The Beat w/ OG Parker & Deko presented by Deepr

    Producers will break down the making of several of their biggest hits. Learn how some of the biggest songs in hip-hop got created, and how they...

    Featuring:

  • Beatstars Summit
    Thursday, Oct 4
    2:30 PM - 3:00 PM
    Loudermilk Center, The Studio

    Breaking Down The Beat w/ Mike & Keys presented by Landr

    Producers will break down the making of several of their biggest hits. Learn how some of the biggest songs in hip-hop got created, and how they...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Thursday, Oct 4
    3:00 PM - 4:00 PM
    Loudermilk Center, The Corner Office

    Women In Charge: Mentorship Session

    Mentorship Sessions enable attendees to spend up to 8 minutes 1-on-1 with industry professionals. Apply on-site.

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Music Tech
    Thursday, Oct 4
    4:00 PM - 4:30 PM
    Loudermilk Center, The Classroom

    Online Tools to Unlock Your Career

    Finishing and promoting music is hard work. Get the strategies you need to ease the pain of creating, completing and advancing your music on your...

    Featuring:

  • Beatstars Summit
    Thursday, Oct 4
    4:00 PM - 4:30 PM
    Loudermilk Center, The Studio

    Live Beat Making w/ Bryan-Michael Cox presented by Splice

    Influential producers will make new beats in front of a live audience, taking us through their creative process and providing pro tips.

    Featuring:

  • Beatstars Summit
    Thursday, Oct 4
    4:30 PM - 5:30 PM
    Loudermilk Center, Panel Room

    Building a Brand for Producers

    Producers are artists. If you want to have a sustainable career in the music business, you have to create and cultivate a brand. Learn from...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Thursday, Oct 4
    4:30 PM - 5:30 PM
    Loudermilk Center, The Corner Office

    Managers & A&Rs: Mentorship Session

    Mentorship Sessions enable attendees to spend up to 8 minutes 1-on-1 with industry professionals. Apply on-site.

    Featuring:

  • Beatstars Summit
    Thursday, Oct 4
    4:30 PM - 5:00 PM
    Loudermilk Center, The Studio

    Live Beat Making w/ Black Metaphor presented by Splice

    Influential producers will make new beats in front of a live audience, taking us through their creative process and providing pro tips.

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Thursday, Oct 4
    5:00 PM - 7:00 PM
    Loudermilk Center, The Beat Box presented by SAE Institute of Atlanta

    Producer x Artist Listening Session - Thur 3rd

    Producers and Artists sit across from each other at a conference table. Artist plays 1 min of music to give the produce an idea of their sound....

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Thursday, Oct 4
    6:00 PM - 7:00 PM
    Loudermilk Center, Panel Room

    Digital Marketing: Limited Investment w/ Major Impact

    Marketing is about numbers, data and ROI. Social media and the internet has made some marketing campaigns extremely cost effective and viral....

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Thursday, Oct 4
    6:30 PM - 7:30 PM
    Loudermilk Center, Executive Lounge presented by The Gathering Spot
    Executive Passes Only

    Thursday Executive Happy Hour presented by Recording Academy

    Enjoy an open bar and connect with industry influencers as the Conference winds down for the day, and everyone gets ready for an evening of shows,...
  • Artist Accelerator
    Beatstars Summit
    Labelx
    Thursday, Oct 4
    7:30 PM - 8:30 PM
    Loudermilk Center, Panel Room

    A Conversation w/ Rob Stone the Founder of Cornerstone + Co-Founder of The FADER

    A3C will host an intimate conversation with Rob Stone to discuss his more than 20 years helping to give a voice to artists in hip-hop and beyond....

    Featuring:

  • Beatstars Summit
    Thursday, Oct 4
    7:30 PM - 8:30 PM
    Loudermilk Center, The Studio

    Screening: "The Overdriven" Documentary featuring Zaytoven, DJ Spinz & Sonny Digital

    The Overdriven is an indie documentary that examines the backstory behind the relentless pursuit of passion and purpose from three of hip-hop’s...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Friday, Oct 5
    10:00 AM - 7:00 PM
    Loudermilk Center, TuneCore Suite

    TuneCore Connect on Friday

    Connect with the TuneCore team, sign up for a free TuneCore account and get instant rewards, plus enjoy live DJ sets by Queen CoCo!

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Friday, Oct 5
    10:00 AM - 11:00 AM
    Loudermilk Center, Executive Lounge presented by The Gathering Spot
    Executive Passes Only

    Friday Executive Brunch

    Start the day off with some coffee and brunch, while you connect with industry influencers as the Conference ramps up. Limited Access: Only...
  • Artist Accelerator
    Beatstars Summit
    Labelx
    Friday, Oct 5
    10:30 AM - 10:50 AM
    Loudermilk Center, The Classroom

    Music Contract Masterclass: Management Agreements

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Friday, Oct 5
    10:55 AM - 11:15 AM
    Loudermilk Center, The Classroom

    Music Contract Masterclass: Producer Agreements

    Featuring:

  • Beatstars Summit
    Friday, Oct 5
    11:00 AM - 12:00 PM
    Loudermilk Center, The Studio

    MPC Live Workshop presented by Akai Pro

    Akai Professional made huge waves worldwide this year with the announcement of the MPC Live. A portable powerhouse, the battery-operated MPC Live...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Friday, Oct 5
    11:00 AM - 1:00 PM
    Loudermilk Center, The Beat Box presented by SAE Institute of Atlanta

    Producer x Artist Listening Session - Fri 1st

    Producers and Artists sit across from each other at a conference table. Artist plays 1 min of music to give the produce an idea of their sound....

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Friday, Oct 5
    11:20 AM - 11:40 AM
    Loudermilk Center, The Classroom

    Music Contract Masterclass: Record Deals

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Friday, Oct 5
    11:45 AM - 12:05 PM
    Loudermilk Center, The Classroom

    Music Contract Masterclass: Music Publishing Deals

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Friday, Oct 5
    12:10 PM - 12:30 PM
    Loudermilk Center, The Classroom

    Music Contract Masterclass: Synch Licenses

    Featuring:

  • Beatstars Summit
    Friday, Oct 5
    12:30 PM - 1:30 PM
    Loudermilk Center, The Studio

    The Akai Experience

    Join Team Akai as they demo their newest products in this interactive workshop. Ask questions and try out Akai’s hottest new production tools in...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Friday, Oct 5
    12:35 PM - 12:55 PM
    Loudermilk Center, The Classroom

    Music Contract Masterclass: Live Performance

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Friday, Oct 5
    1:00 PM - 1:45 PM
    Loudermilk Center, HQ

    Entertainment Lawyer Meetup

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Friday, Oct 5
    1:30 PM - 2:30 PM
    Loudermilk Center, The Corner Office

    Entertainment Lawyers: Mentorship Session

    Mentorship Sessions enable attendees to spend up to 8 minutes 1-on-1 with industry professionals. Apply on-site. Artists are welcome to consult...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Friday, Oct 5
    2:00 PM - 4:00 PM
    Loudermilk Center, The Beat Box presented by SAE Institute of Atlanta

    Producer x Artist Listening Session - Fri 2nd

    Producers and Artists sit across from each other at a conference table. Artist plays 1 min of music to give the produce an idea of their sound....

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Friday, Oct 5
    2:00 PM - 2:45 PM
    Loudermilk Center, TuneCore Suite

    Mic Check: How to Succeed in the Music Business

    Join this conversation with Solo, Program Director / Promotions Director - Streetz 94.5 FM moderated by Mitch Martin, Senior Director, Creative -...

    Featuring:

  • Beatstars Summit
    Friday, Oct 5
    2:00 PM - 2:30 PM
    Loudermilk Center, The Studio

    Breaking Down the Beat w/ Fuse presented by Deepr

    Producers will break down the making of several of their biggest hits. Learn how some of the biggest songs in hip-hop got created, and how they...

    Featuring:

  • Beatstars Summit
    Friday, Oct 5
    2:30 PM - 3:00 PM
    Loudermilk Center, The Studio

    Breaking Down the Beat w/ Needlz presented by Deepr

    Producers will break down the making of several of their biggest hits. Learn how some of the biggest songs in hip-hop got created, and how they...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Friday, Oct 5
    2:30 PM - 3:30 PM
    Loudermilk Center, The Classroom

    SoundCloud Masterclass

    Come find out everything you have wanted to know about SoundCloud, including best practices, promotional opportunities, and how artists, managers,...

    Featuring:

  • Beatstars Summit
    Friday, Oct 5
    3:00 PM - 4:00 PM
    Loudermilk Center, The Corner Office

    Producer Feedback Session presented by Steereo - Fri

    1-on-1 session with an industry professional. Play your best beats and receive feedback on the spot.

    Featuring:

  • Beatstars Summit
    Friday, Oct 5
    3:00 PM - 4:00 PM
    Loudermilk Center, Panel Room

    The Liberation of Sampling

    Sampling has been the cornerstone of hip-hop from the very beginning. Most of the biggest hits in the history of the genre have featured an...

    Featuring:

  • Beatstars Summit
    Friday, Oct 5
    4:00 PM - 4:30 PM
    Loudermilk Center, The Studio

    Live Beat Making w/ Smitti Boi presented by Splice

    Influential producers will make new beats in front of a live audience, taking us through their creative process and providing pro tips.

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Friday, Oct 5
    4:00 PM - 5:00 PM
    Loudermilk Center, HQ

    Blockchain: The Technology That's Changing the Music Industry

    Blockchain is more than a buzzword. It's the fundamental technology behind some of the most exciting startups and innovations in music, and...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Friday, Oct 5
    4:30 PM - 5:30 PM
    Loudermilk Center, Panel Room

    Instagram Masterclass and Music Partnerships

    Fadia Kader, who is apart of Instagram Music Partnerships, will host a masterclass to discuss the latest and best practices around IGTV, stories...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Friday, Oct 5
    5:00 PM - 7:00 PM
    Loudermilk Center, The Beat Box presented by SAE Institute of Atlanta

    Producer x Artist Listening Session - Fri 3rd

    Producers and Artists sit across from each other at a conference table. Artist plays 1 min of music to give the produce an idea of their sound....

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Friday, Oct 5
    6:00 PM - 7:30 PM
    Loudermilk Center, HQ

    Official A3C Mixer presented by Millennials Of Atlanta

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Friday, Oct 5
    6:30 PM - 7:30 PM
    Loudermilk Center, Executive Lounge presented by The Gathering Spot
    Executive Passes Only

    Friday Executive Happy Hour

    Enjoy an open bar and connect with industry influencers as the Conference winds down for the day, and everyone gets ready for an evening of shows,...
  • Artist Accelerator
    Beatstars Summit
    Labelx
    Friday, Oct 5
    6:30 PM - 7:20 PM
    Loudermilk Center, The Classroom

    How Can You Benefit from Georgia’s Music Investment Act?

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Friday, Oct 5
    7:30 PM - 8:30 PM
    Loudermilk Center, Toyota Music Ballroom

    A Conversation w/ RZA #WuTangATL

    An intimate 1-on-1 conversation with RZA, the leader of the Wu-Tang Clan and one of the most prolific producers in hip-hop history. He has...

    Featuring: