A3C Conference Schedule
A3C conference events require an Executive pass, 5-Day pass or Conference pass.
Some conference events are reserved for Executive Passes only.
Festival passes are for the festival grounds only, and do not provide entry to conference events.
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TuneCore Connect on Wednesday
Connect with the TuneCore team, sign up for a free TuneCore account and get instant rewards, plus enjoy live DJ sets by Queen CoCo!Featuring:
Queen CoCoIAMQUEENCOCO.COM, DJ -
Wednesday Executive Brunch presented by the Dekalb Entertainment Commission
Start the day off with some coffee and brunch, while you connect with industry influencers as the Conference ramps up. Limited Access: Only... -
Serato x Roland Workshop
This workshop will cover the powerful and intuitive sampler plug-in for producers, Serato Sample. With Serato Sample, you can quickly find, chop,...Featuring:
OP MillerSerato, Artist Relations Manager
Sonny JamesSerato, Artist Relations Rep
Lyris Greene (DJ Lyris)Roland, Roland DJ Ambassador
Daniel LeeRoland Corp US, Channel Training Manager -
Producer x Artist Listening Session - Wed 1st
Producers and Artists sit across from each other at a conference table. Artist plays 1 min of music to give the produce an idea of their sound....Featuring:
Question-
Pacoe Smith-
Anatomē-
The Banger Slanger-
Cash FargoProducer
izze-
Matlock-
VXLLXY- -
Team Building Masterclass
For artists it is vital to have the right team members representing you to further your career. But, who are they? When do you need them? How much...Featuring:
Leron E. Rogers, Esq.Lewis Brisbois Bisgaard & Smith, LLP, Partner
Bryan CalhounPandora & Music Business Toolbox, Director -
BeatStars Allstars: Make 6 Figures Selling Beats Online
CashMoneyAP, DreamLife, Kato on the Track, DG Beats and DJ Pain 1 will collectively generate more than 1M via BeatStars this year. The...Featuring:
CashMoneyApCashMoneyAp, President
Dylan GrahamMake Real Listen Real LLC, Owner
Kato On The TrackNastyTrax Music LLC, Founder
Breana MarinLove Pulse Music, Inc, Songwriter
DJ Pain 1DJ Pain 1, Owner
DreamlifeDreamlife Beats, CEO
Abe BatshonBeatStars, CEO -
Serato x Rane Workshop
Rane is back with the Twelve and Seventy-two. This workshop will cover the Rane Twelve, the first-of-its-kind full 12" motorized MIDI Controller... -
Producer x Artist Listening Session - Wed 2nd
Producers and Artists sit across from each other at a conference table. Artist plays 1 min of music to give the produce an idea of their sound....Featuring:
Anatomē-
Smitti Boi-
Black MetaphorBlack Cloud Music Group, CEO
Joe Switay-
Pacoe Smith-
TEAUXNY-
Matlock-
Cash FargoProducer -
Invest Atlanta: Bridging the Gap Between Corporate & Creative
You can always afford to invest in yourself. This workshop will focus on various outlets and strategic tactics for artists and creators on funding...Featuring:
Aura ReyesThe Digital Plug, CEO & Founder
Sheoyki JonesInvest Atlanta, Program Manager, Creative Industries
Tialer "Flockaland" ScottSTAY(+), Founder
Erika SmithInvest Atlanta, Southside Development Manager
Yusuf MuhammadA3C Festival & Conference, Program Director -
Producer x Artist Listening Session - Wed 3rd
Producers and Artists sit across from each other at a conference table. Artist plays 1 min of music to give the produce an idea of their sound....Featuring:
Anatomē-
Mike S-
Double AA-
Digital Nas-
Ms Madli-
Kenny Buttons-
QbdaProblem-
Nuk Beatz "Da Prime Example"- -
Hip-Hop Journalists: Covering the Culture
Journalists are responsible for telling important stories and spotlighting things that impact and move the culture. Some of today's most important...Featuring:
Timothy "timmhotep aku" CornwallPitchfork, Senior Editor
Yoh PhillipsDJBooth, Senior Writer
Brandon 'Jinx' JenkinsRevolt TV, Co - Host of "State of the Culture"
Rodney CarmichaelNPR, hip-hop journalist -
Producer Feedback Session presented by Steereo - Wed
1-on-1 session with an industry professional. Play your best beats and receive feedback on the spot.Featuring:
Jason ReddickASCAP, Associate Director for ASCAP Atlanta
Mitch MartinBMI, Senior Director of Creative
Henny Tha BiznessNow and Hen, LLC., CEO
STREETRUNNER- -
Startup Spotlight Showcase
5 innovative tech startups that impact how music is being created, shared, discovered, marketed and monetized will showcase their companies to a...Featuring:
Justin McLeodSurthrive, Founder
Diego FariasAmuse, CEO & Co-founder
Bob MoczydlowskyTechstars Music, Managing Director
Paul JudgeTechSquare Labs, Cofounder & Partner
Kurt WeiberthSonglink, Founder + CEO
Ryan WilsonTHE GATHERING SPOT, CEO/C-FOUNDER
FARAH ALLENThe Labz, CEO/ Founder -
SoundExchange: Your Recording = Your Royalties
SoundExchange works at the center of digital music and serves as an important source of revenue for the entire music industry. To date,...Featuring:
Lauren A DanzySoundExchange, Marketing Manager – Digital & Branding
Sean GloverSoundexchange, Director, Industry Relations -
Producers: Mentorship Session
Mentorship Sessions enable attendees to spend up to 8 minutes 1-on-1 with industry professionals. Apply on-site.Featuring:
Sal DaliSal Dali, Producer
Bryan-Michael Coxco-founder, Illustrate New Ideas, LLC., partner, DSRPT Media
Henny Tha BiznessNow and Hen, LLC., CEO
STREETRUNNER- -
Wednesday Executive Happy Hour presented by the Dekalb Entertainment Commission
Enjoy an open bar and connect with industry influencers as the Conference winds down for the day, and everyone gets ready for an evening of shows,... -
Live Beat Making w/ Dreamlife Beats presented by Splice
The Cratez will spend 30mins making a new beat in front of a live audience, taking us through their creative process and providing pro tips.Featuring:
DreamlifeDreamlife Beats, CEO -
Live Beat Making w/ Mannie Fresh presented by Splice
Influential producers will make new beats in front of a live audience, taking us through their creative process and providing pro tips.Featuring:
Mannie Fresh- -
Welcome to ATL Reception presented by ChooseATL
To kick off the 14th annual hip-hop music festival and conference, A3C and ChooseATL will host the official ‘Welcome to ATL Reception’ at The...Featuring:
Bria JanelleBria Janelle Enterprises, CEO
Rodney CarmichaelNPR, hip-hop journalist
Jermaine Dupri-
Wyclef Jean-
Royce BableA3C Festival & Conference, Director of Partnerships -
TuneCore Connect on Thursday
Connect with the TuneCore team, sign up for a free TuneCore account and get instant rewards, plus enjoy live DJ sets by Queen CoCo!Featuring:
Queen CoCoIAMQUEENCOCO.COM, DJ -
The Mayor's Brunch
The Mayor's Brunch will kick off the Women In Charge programming series at A3C Conference presented by Toyota. Rembert Browne, one of America's...Featuring:
Rembert Brownen/a, n/a
Keisha Lance BottomsCity of Atlanta, Mayor -
Producer x Artist Listening Session - Thur 1st
Producers and Artists sit across from each other at a conference table. Artist plays 1 min of music to give the produce an idea of their sound....Featuring:
Egomi-
Getyouamonte-
JPatz-
MALEX-
Cash FargoProducer
Matlock-
Mark ByrdProducer,CEO of GOD LVL Productions -
Claiming Our Ground: Create Music Group Founders Share their Silent Rise and Massive Growth
Create Music Group founders Jonathan Strauss and Wayne Hampton discuss how they are shaking up the traditional music business to get artists...Featuring:
Trent ClarkHipHopDX, Editor-in-Chief
Jonathan StraussCreate Music Group, Founder and CEO
Wayne HamptonCreate Music Group, Co-Founder/Chief Business Development Officer -
Music Technology and the Future of Beat Production presented by Akai Pro
Featuring:
Bryan-Michael Coxco-founder, Illustrate New Ideas, LLC., partner, DSRPT Media
Dan GillAkai Pro, Product Manager
Torrie JonesAkai Professional, Brand Manager -
Producer Feedback Session presented by Steereo - Thur
1-on-1 session with an industry professional. Play your best beats and receive feedback on the spot.Featuring:
Sal DaliSal Dali, Producer
Justin BolandPandora, Head of Hip Hop and R&B Programming
Byron WrightWarner/Chappell, Director, A&R
Marcus GriffinA3C Festival & Conference, A&R -
Producer x Artist Listening Session - Thur 2nd
Producers and Artists sit across from each other at a conference table. Artist plays 1 min of music to give the produce an idea of their sound....Featuring:
Papez-
Triple B-
Danny Boom-
A Class-
Ms Madli-
Matlock-
Nuk Beatz "Da Prime Example"-
Mason Taylor- -
The Keys to Making Money in the Music Business
Ever wonder what the formula is for making money in the music business? Join this conversation with Dawn Griffith, Director of Operations - Lyric...Featuring:
Dawn GriffithLyric Financial, Director, Operations
Sheoyki JonesInvest Atlanta, Program Manager, Creative Industries -
Breaking Down The Beat w/ OG Parker & Deko presented by Deepr
Producers will break down the making of several of their biggest hits. Learn how some of the biggest songs in hip-hop got created, and how they...Featuring:
OG ParkerOG PARKER, producer
DekoDEKO, producer -
Breaking Down The Beat w/ Mike & Keys presented by Landr
Producers will break down the making of several of their biggest hits. Learn how some of the biggest songs in hip-hop got created, and how they...Featuring:
Mike & KeysProducer -
Women In Charge: Mentorship Session
Mentorship Sessions enable attendees to spend up to 8 minutes 1-on-1 with industry professionals. Apply on-site.Featuring:
Nicole BilzerianInterscope Geffen A&M, SVP, Head of Urban Marketing
Nicole WyskoarkoInterscope Geffen A&M, EVP, Urban Operations
Uwonda Carter ScottThe Carter Law Firm, PC, Attorney/Owner
Malita the MogulMogul Mentality, LLC, Founder/CEO -
Online Tools to Unlock Your Career
Finishing and promoting music is hard work. Get the strategies you need to ease the pain of creating, completing and advancing your music on your...Featuring:
Rock TrembathLANDR, Global Marketing Director -
Live Beat Making w/ Bryan-Michael Cox presented by Splice
Influential producers will make new beats in front of a live audience, taking us through their creative process and providing pro tips.Featuring:
Bryan-Michael Coxco-founder, Illustrate New Ideas, LLC., partner, DSRPT Media -
Building a Brand for Producers
Producers are artists. If you want to have a sustainable career in the music business, you have to create and cultivate a brand. Learn from...Featuring:
Abe BatshonBeatStars, CEO
Anno DominiAnno Domini Nation, CEO
Rico BrooksAdella Thomas Management, CEO
Steven "Stevo" DingleThe Gloriam Group, CEO -
Managers & A&Rs: Mentorship Session
Mentorship Sessions enable attendees to spend up to 8 minutes 1-on-1 with industry professionals. Apply on-site.Featuring:
Summer WalkerLVRN RECORDS LLC, Artist Management • Creative Director • Studio Manager/Designer
Quinn GoydishStreamCut, SVP of A&R
Pat AfekuVP Head A&R, Generation Now/Atlantic, CEO, Certified Management Group
Jamil HunterSpinrilla, SVP Artist Relations -
Live Beat Making w/ Black Metaphor presented by Splice
Influential producers will make new beats in front of a live audience, taking us through their creative process and providing pro tips.Featuring:
Black MetaphorBlack Cloud Music Group, CEO -
Producer x Artist Listening Session - Thur 3rd
Producers and Artists sit across from each other at a conference table. Artist plays 1 min of music to give the produce an idea of their sound....Featuring:
ThaKracken-
Jared 'ReezyTunez' Thorne-
Gus Glasser-
Jay-EL & Mac Universe-
DJ Salt-
Getyouamonte-
DJ Pain 1DJ Pain 1, Owner
QbdaProblem- -
Digital Marketing: Limited Investment w/ Major Impact
Marketing is about numbers, data and ROI. Social media and the internet has made some marketing campaigns extremely cost effective and viral....Featuring:
Mike BoydVaynerMedia, Head of Music Partnerships and Artist Relations for Gary Vaynerchuk
Amir AbbassyBlame The Label (Founder), Head of Content (EMPIRE)
Chris AtlasWarner Bros.Records, SVP Marketing/Head of Urban Marketing
Aldin JacksonRostrum Records, Director of Marketing & Culture
Nicole BilzerianInterscope Geffen A&M, SVP, Head of Urban Marketing -
Thursday Executive Happy Hour presented by Recording Academy
Enjoy an open bar and connect with industry influencers as the Conference winds down for the day, and everyone gets ready for an evening of shows,... -
A Conversation w/ Rob Stone the Founder of Cornerstone + Co-Founder of The FADER
A3C will host an intimate conversation with Rob Stone to discuss his more than 20 years helping to give a voice to artists in hip-hop and beyond....Featuring:
Chris AtlasWarner Bros.Records, SVP Marketing/Head of Urban Marketing
Rob StoneCornerstone and The FADER, Founder & Co-CEO of Cornerstone and Co-Founder of The FADER -
Screening: "The Overdriven" Documentary featuring Zaytoven, DJ Spinz & Sonny Digital
The Overdriven is an indie documentary that examines the backstory behind the relentless pursuit of passion and purpose from three of hip-hop’s...Featuring:
DJ SpinzTune Freaks, Creator
Sonny DigitalSonny Digital Music Group, CEO
ZaytovenZaytown USA, CEO -
TuneCore Connect on Friday
Connect with the TuneCore team, sign up for a free TuneCore account and get instant rewards, plus enjoy live DJ sets by Queen CoCo!Featuring:
Queen CoCoIAMQUEENCOCO.COM, DJ -
Friday Executive Brunch
Start the day off with some coffee and brunch, while you connect with industry influencers as the Conference ramps up. Limited Access: Only... -
Music Contract Masterclass: Management Agreements
Featuring:
Beth B. MooreThe Beth B. Moore Law Firm, Entertainment Attorney -
Music Contract Masterclass: Producer Agreements
Featuring:
Bernie Lawrence-WatkinsB. Lawrence Watkins & Associates, PC, Principal Attorney -
MPC Live Workshop presented by Akai Pro
Akai Professional made huge waves worldwide this year with the announcement of the MPC Live. A portable powerhouse, the battery-operated MPC Live...Featuring:
Booker EdwardsNoiZreduction.com, owner -
Producer x Artist Listening Session - Fri 1st
Producers and Artists sit across from each other at a conference table. Artist plays 1 min of music to give the produce an idea of their sound....Featuring:
Jared 'ReezyTunez' Thorne-
Gus Glasser-
Double AA-
MALEX-
Cash FargoProducer
Mook Beatz-
Matlock-
RatchetGxds- -
Music Contract Masterclass: Music Publishing Deals
Featuring:
Amy Oraefo, Esq.Amy Oraefo, P.C., Owner and Managing Attorney -
Music Contract Masterclass: Synch Licenses
Featuring:
Lee Morin, Esq.MORIN Entertainment Law, Principal and Founder -
The Akai Experience
Join Team Akai as they demo their newest products in this interactive workshop. Ask questions and try out Akai’s hottest new production tools in...Featuring:
Booker EdwardsNoiZreduction.com, owner -
Music Contract Masterclass: Live Performance
Featuring:
Lerae FunderburgFunderburg Law, Managing Partner -
Entertainment Lawyer Meetup
Featuring:
Lee Morin, Esq.MORIN Entertainment Law, Principal and Founder
Lerae FunderburgFunderburg Law, Managing Partner
Amy Oraefo, Esq.Amy Oraefo, P.C., Owner and Managing Attorney
Bernie Lawrence-WatkinsB. Lawrence Watkins & Associates, PC, Principal Attorney -
Entertainment Lawyers: Mentorship Session
Mentorship Sessions enable attendees to spend up to 8 minutes 1-on-1 with industry professionals. Apply on-site. Artists are welcome to consult...Featuring:
Amy Oraefo, Esq.Amy Oraefo, P.C., Owner and Managing Attorney
Eddie SandersTroglia Kaplan, LLC, Attorney
Lerae FunderburgFunderburg Law, Managing Partner
Bernie Lawrence-WatkinsB. Lawrence Watkins & Associates, PC, Principal Attorney -
Producer x Artist Listening Session - Fri 2nd
Producers and Artists sit across from each other at a conference table. Artist plays 1 min of music to give the produce an idea of their sound....Featuring:
TEAUXNY-
Startin5-
J-Live-
Will A Fool-
Matlock-
ThaKracken-
Myke Stallone-
RatchetGxds- -
Mic Check: How to Succeed in the Music Business
Join this conversation with Solo, Program Director / Promotions Director - Streetz 94.5 FM moderated by Mitch Martin, Senior Director, Creative -...Featuring:
Mitch MartinBMI, Senior Director of Creative
SOLOStreetz 94.5, FM, Program Director/Promotions Director -
Breaking Down the Beat w/ Fuse presented by Deepr
Producers will break down the making of several of their biggest hits. Learn how some of the biggest songs in hip-hop got created, and how they...Featuring:
Fuse808 mafia, VP -
Breaking Down the Beat w/ Needlz presented by Deepr
Producers will break down the making of several of their biggest hits. Learn how some of the biggest songs in hip-hop got created, and how they...Featuring:
NeedlzDry Rain Entertainment, Owner -
SoundCloud Masterclass
Come find out everything you have wanted to know about SoundCloud, including best practices, promotional opportunities, and how artists, managers,...Featuring:
Albert CookeSoundCloud, Artist Relations Manager -
Producer Feedback Session presented by Steereo - Fri
1-on-1 session with an industry professional. Play your best beats and receive feedback on the spot.Featuring:
Jamal JimohPremier Music Group, Head Of Urban Programming and Revenue
Gregg SmithSESAC, Regional Director Of Creative Services
Diana SchweinbeckSchweinbeck LLC, Owner
Lasanna "ACE" HarrisReach Records, Director of A&R -
The Liberation of Sampling
Sampling has been the cornerstone of hip-hop from the very beginning. Most of the biggest hits in the history of the genre have featured an...Featuring:
Deborah Mannis-GardnerDMG Clearances Inc., Owner/President
Tom SilvermanTommy Boy, Founder and CEO
Pär AlmqvistTracklib, Co-Founder & CEO
ZaytovenZaytown USA, CEO
Drumma BoyDrum Squad, CEO -
Live Beat Making w/ Smitti Boi presented by Splice
Influential producers will make new beats in front of a live audience, taking us through their creative process and providing pro tips.Featuring:
Smitti Boi- -
Blockchain: The Technology That's Changing the Music Industry
Blockchain is more than a buzzword. It's the fundamental technology behind some of the most exciting startups and innovations in music, and...Featuring:
Bradley MilesFancoin, CEO
DJ J-ScrillaRare Scrilla, LLC, President
Matt RobinsoneMusic, AVP Product -
Instagram Masterclass and Music Partnerships
Fadia Kader, who is apart of Instagram Music Partnerships, will host a masterclass to discuss the latest and best practices around IGTV, stories...Featuring:
Fadia KaderInstagram, Strategic Partnerships Manager -
Producer x Artist Listening Session - Fri 3rd
Producers and Artists sit across from each other at a conference table. Artist plays 1 min of music to give the produce an idea of their sound....Featuring:
Kenny Buttons-
Jay-EL & Mac Universe-
Versatile Traxx-
Reazy Renegade-
Nick "FURY" Loftin aka PLAIN JOHN-
Pacoe Smith-
QbdaProblem-
Myke Stallone- -
Official A3C Mixer presented by Millennials Of Atlanta
Featuring:
Remington RoléMillennials Of Atlanta, Development Director
Briana HolmesMillennials of Atlanta, Founder & CEO -
Friday Executive Happy Hour
Enjoy an open bar and connect with industry influencers as the Conference winds down for the day, and everyone gets ready for an evening of shows,... -
How Can You Benefit from Georgia’s Music Investment Act?
Featuring:
Shachar OrenGeorgia Music Partners, President
Phillana WilliamsCity of Atlanta, Director, Marketing & Strategy
Asante BradfordGeorgia Department of Economic Development, Digital Entertainment
Tammy HurtGeorgia Music Partners, Co-Founder -
A Conversation w/ RZA #WuTangATL
An intimate 1-on-1 conversation with RZA, the leader of the Wu-Tang Clan and one of the most prolific producers in hip-hop history. He has...Featuring:
Rodney CarmichaelNPR, hip-hop journalist
RZAWu-Tang Clan, Producer
