Steel City’s newest ambassador Ray Dawn, takes a Run-D.M.C. “My Adidas” approach in his brand new visual “NB 420″; giving us a day to day account of his life through his soles. He graced our respected stage last year in his favorite pair of grey and peach New Balance 420 sneaker’s. The single was produced by Danimal, Directed by F. Pat Murray Of Glass Canon Film’s, and is the latest cut off his The Last Sleep Of Author EP. “Is it the shoes ?”, in Ray Dawn’s case it just might be !