Music Tech: spark

Connect music tech startups, end-users and music industry leaders to spark innovation and partnerships

Loudermilk Center

Wednesday, Oct 4 - Friday, Oct 6

The following passes will get you into this track

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Discover new music technology that impacts how artists share, create, market and monetize music. Meet and learn from those behind the most innovative tech advances in music. 

Atlanta is the capital of Hip-Hop and A3C is the annual gathering for Music, Tech & Hip-Hop.

Featured Speakers

  • Fadia Kader

    Instagram, Strategic Partnerships Manager

  • Amber Grimes

    Spotify, Sr. Manager Urban

  • Lars Murray

    Pandora, SVP Strategic Partnerships

  • Allen Nance

    TechSquare Labs, Founder

  • Jewel Burks

    Amazon, Team Lead, Visual Search

  • Dallas Austin

    Rowdy Digital Media, CEO

  • Jason Geter

    Culture Republic, Co-Founder

  • Abe Batshon

    BeatStars, CEO

Explore All Conference Speakers

The Startup Spotlight

Find and support 5 innovative music tech startups

We will be selecting 5 music tech startups to highlight at 2017 A3C Conference.  We will provide a valuable experience to help spark growth and development.  

Startups will be able to connect with record labels, music industry veterans, artists and producers. Engage with potential partners, advocates, ambassadors and users. Receive useful and actionable feedback. 

We're specifically looking for music technology that impacts how artists share, create, market and monetize music and videos

The Startup Spotlight Includes:

  • 2 A3C Passes
  • Exhibitor Table at Music Tech Experience
  • Featured Speaker & Presentation at Music Tech Experience
  • Music Tech Mixer

More information on the experience and opportunities coming soon.

Why Hip-Hop?

Hip-Hop is the most important, influential and potentially largest user-base for many music tech companies. Hip-Hop artists are early adopters and often the most active and engaged community on most social and music technology platforms.

Submission Deadline: August 19th at 11:59pm EST

Music Tech Track Events

  • Beatstars Summit
    Music Tech
    Wednesday, Oct 4, 3:15 PM
    Loudermilk Center, The Studio

    Native Sessions Masterclass

    A quality workshop led by NI’s very own Product Specialists focusing on current features and products are part of what makes each session a...
  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Wednesday, Oct 4, 8:00 PM
    Loudermilk Center, Toyota Ballroom
    Executive Passes Only

    Welcome to ATL Reception presented by ChooseATL

    The Welcome to ATL Reception kicks off the 13th annual A3C Festival & Conference with a few hundred tastemakers across Atlanta and the global...
  • Music Tech
    Thursday, Oct 5, 11:30 AM
    Loudermilk Center, Toyota Ballroom

    Music Tech Experience Kickoff Brunch hosted by Startup Atlanta

    Music Tech Experience (MTX) converts the Loudermilk Center Ballroom into a hybrid exhibitor space + conference room on Thursday, October 5th from...
  • Music Tech
    Thursday, Oct 5, 11:30 AM
    Loudermilk Center, Room One

    A Creative Interface: Hip-Hop + Tech presented by WeWork

    Hear from a panel of Industry Insiders who utilize WeWork for their business. Gain valuable insight on how hip hop and technology meet and...

    Featuring:

  • Music Tech
    Thursday, Oct 5, 1:00 PM
    Loudermilk Center, Toyota Ballroom

    Building Atlanta's Music Tech Ecosystem

    Atlanta is quickly becoming a tech hub. The city is already a leader in select tech sectors (ie. Fintech), but Atlanta is perfectly positioned to...

    Featuring:

  • Artist Accelerator
    Music Tech
    Thursday, Oct 5, 5:30 PM
    Loudermilk Center, Room Two

    Listen Up, Podcasting is a Big Business

    If you have been living under a rock, you may not know that Podcasts have been blowing up. Hip-Hop artists and personalities are launching their...
  • Music Tech
    Thursday, Oct 5, 5:30 PM
    Loudermilk Center, Toyota Ballroom

    Startup Spotlight Presentations

    5 promising music tech startups on the rise will be presenting at the Music Tech Experience. The music tech companies will specifically impact...
  • Music Tech
    Thursday, Oct 5, 6:00 PM
    Loudermilk Center, The Lab

    Using Technology to Thrive in the Music Business

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Thursday, Oct 5, 7:00 PM
    Loudermilk Center, Toyota Ballroom

    Monetizing Mounds of Data from Streaming Music

    Steaming has completely changed the music business, and we're now entering the golden age of music. There is money and valuable data flowing back...

    Featuring:

  • Artist Accelerator
    Labelx
    Music Tech
    Thursday, Oct 5, 7:30 PM
    Loudermilk Center, Room Two

    On One LIVE Podcast with Angela Rye

    On One with Angela Rye. Tune in every week for the most honest answers to the pressing political, racial, and pop culture questions of the...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Friday, Oct 6, 12:00 PM
    Loudermilk Center, The Lab

    Start Up and Glow Up - Keys to Building and Growing a Successful Brand

    The most successful music and media moguls know that there's more to making money than selling a product- it's about crafting an experience....

    Featuring:

  • Artist Accelerator
    Labelx
    Music Tech
    Friday, Oct 6, 12:00 PM
    Loudermilk Center, Toyota Ballroom

    Women in Charge

    This panel hosts some of hip-hop's most innovative, creative and entrepreneurial women. The conversation will touch on issues effecting women in...

    Featuring:

  • Artist Accelerator
    Labelx
    Music Tech
    Friday, Oct 6, 1:00 PM
    Loudermilk Center, Room One

    Music Distribution: Exploring New Models

    Music distribution is simply the process that recorded music reaches consumers. Technology has changed the distribution ecosystem, and artists are...

    Featuring:

  • Artist Accelerator
    Labelx
    Music Tech
    Friday, Oct 6, 5:00 PM
    Loudermilk Center, Room One

    The Future of Music Streaming: Playlists and Music Discovery

    If you're listening to music today, you're likely streaming the music via one of the most popular music services: Spotify, Pandora, Apple Music,...
  • Beatstars Summit
    Music Tech
    Friday, Oct 6, 6:30 PM
    Loudermilk Center, The Studio
  • Beatstars Summit
    Music Tech
    Friday, Oct 6, 7:30 PM
    Loudermilk Center, The Studio

Music Tech Experience

Music Tech Experience (MTX) will convert the Loudermilk Center Ballroom into a hybrid exhibitor space + conference room. 

Who Should Exhibit?

Music tech startups and innovative companies interested in showcasing their latest applications and tools for artists, producers and the music industry.

Limited Exhibitor Tables Available. All Exhibitors Are Pre-Approved.

  • Loudermilk Center  
  • Thursday, October 5
  • 12pm - 8:30pm

Programming

A series of mixers, panels, presentations, demos and conversations featuring some of the most innovative and influential people in music tech.

Meet and learn from those behind the most innovative advances in music apps, streaming, VR, AR, hardware, data analytics, and software.

Exhibitor Application

 

A Space for Artists to Create and Collaborate 

Find out more

New & Noteworthy

 

Executive Pass

$485 

while supplies last

Access to Festival, Conference, shows & events + exclusive networking events

For music industry professionals, entrepreneurs and startups

This pass is best for the music industry professional, artist, and entrepreneur looking to grow their business and/or career.  Among other things, you'll have access to private events, and parties with other industry leaders and influencers.

Available Only While Supplies Last.  Limited # of Passes at Each Price. 

Includes everything in the VIP Upgrade.

Access to a series of private events including: Leadership Brunches, Keynote Speaker Meet & Greets, Happy Hours Mixers and More Events TBA.

Welcome to ATL Reception presented by ChooseATL

The Welcome to ATL Reception kicks off the 13th annual A3C with a few hundred tastemakers across Atlanta and the greater hip-hop community.  A3C will honor two individuals with the A3C Cultural Influence Award and A3C Social Impact Award. This is a private event only accessible with an Executive Pass.  Open Bar & Buffet Dinner Service.  

Preferred Seating in Ballroom at the A3C Conference Center.  Access to the Executive Lounge. 

There will be a team dedicated to help you and answer any questions you may have.  You can contact our dedicated assistant by phone or email 24/7.

 

A3C Pass

$237 

while supplies last

+ $70 for VIP Upgrade

Access to Festival, Conference and 5-days of shows & events

This pass is best for the industry professionals, artists, entrepreneurs, creatives and hip-hop heads that want 5-days of hip-hop shows, events, networking, learning, and discovery.

Includes all benefits of the Festival and Conference passes, plus you’ll have access to all to the official A3C shows and events taking place between Wed, Oct 4 - Sun, Oct 8th.

Limited # of Passes at Each Price.  Available Only While Supplies Last

20% Discount Passes Available for Groups of 3 or More

VIP Upgrade

$70

The VIP Upgrade is an add-on for the Festival or A3C pass, but does NOT grant access to the A3C Festival.  The VIP Upgrade is best for fans that want to enjoy the A3C Festival at The Georgia Freight Depot like a boss.  

The VIP Upgrade enables access to the A3C Festival's VIP Area that includes the pit in front of the main stage and a lounge with a bar, couches, tables and chairs next to the main stage. You also get access to the Artist Lounge at the A3C Festival.

The VIP Upgrade can not be used with a Conference pass.  

VIP Upgrade includes 4 Drinks, 1 Limited Edition A3C T-Shirt and 25% off A3C Merchandise.

 

Festival Pass

$70

while supplies last

+ $70 for VIP upgrade

Access to A3C Festival only

Enjoy the 2-day outdoor hip-hop festival at the Georgia Freight Depot on Sat, Oct 7 & Sun, Oct 8

This pass is best for the hip-hop fans and festival lovers that just want to watch their favorite artists, hang out with friends and have the “festival” experience. The A3C Festival is a 2-day music festival at The Georgia Freight Depot on Sat, Oct 7 & Sun, Oct 8. Join thousands of fans from around to enjoy Hip-Hop music, and culture.

The A3C Festival pass does NOT enable access to any additional A3C shows, events or the A3C Conference.

Lineup TBA

Limited # of Passes at Each Price. Available Only While Supplies Last

20% Discount Passes Available for Groups of 3 or More

Single Day Festival Passes Are Available

VIP Upgrade

$70

The VIP Upgrade is an add-on for the Festival or A3C pass, but does NOT grant access to the A3C Festival.  The VIP Upgrade is best for fans that want to enjoy the A3C Festival at The Georgia Freight Depot like a boss.  

The VIP Upgrade enables access to the A3C Festival's VIP Area that includes the pit in front of the main stage and a lounge with a bar, couches, tables and chairs next to the main stage. You also get access to the Artist Lounge at the A3C Festival.

The VIP Upgrade can not be used with a Conference pass.  

VIP Upgrade includes 4 Drinks, 1 Limited Edition A3C T-Shirt and 25% off A3C Merchandise.

 

Conference Pass

$195

while supplies last

Access to A3C Conference only

Learn, connect and create at the A3C Conference from Wed, Oct 4 - Fri, Oct 6.

This pass is best for the music industry, entrepreneurs, artists, music makers and organizations that want to learn, connect and create, but don’t mind skipping the A3C Festival, shows, events and parties.

Access Includes:

A3C Conference Center @ Loudermilk Center

A3C Action Summit @ Auburn Avenue Research Library

A3C Creator Complex @ GSU Creative Media Industries Institute  

Lineup & Schedule TBA


Limited # of Passes at Each Price.  Available Only While Supplies Last

20% Discount Passes Available for Groups of 3 or More

Single Day Conference Center Passes Available Soon