Jagermeister at A3C:
As a choice spirits brand entrenched in the concert, tour and festival circuit, Jagermeister returned to A3C in 2011 with a strong visible presence as sponsor to the front outdoor stage throughout all three days of A3C. From their two-story blow-up Jager bottle, branded stage and tenting to the beautiful Jagerettes and key promo items attendees loved including co-branded matches and shot glasses, attendees welcomed Jager with open arms.
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A3C RECAP:
A3C 2011 was a success from every angle with over 15,000 attendees participating October 6-8th. With stages presented by Jagermeister, iHipHop Distribution, Creative Loafing, Perfect Attendance and A3C Pro Audio, attendees enjoyed 12 different industry panels, several pro audio equipment and software demos, the Needle 2 the Record DJ Battle presented by Traktor, the iStandard Producer Showcase presented by Native Instruments and SkullCandy, the Enter the Cypher Freestyle Exhibition presented by Sarah West and Sennheiser and the Deuces Wild 45′s Edition Breakdance Competition presented by B-Girl South.
Live performances were nearly non-stop with well-attended showcases presented by LRG, Jamla, Stones Throw, Okay Player, HipHopDX, AllHipHop, DJBooth, Red Bull, KevinNottingham.com, The Smoking Section, Earmilk, Good Music All Day, Dirty Glove Bastard, The Bloom Effect, World Hip Hop Market and of course A3C.
A3C 2011 artists included Big Daddy Kane, M.O.P., 9th Wonder, Big KRIT, Dead Prez, Random Axe, Murs, Freeway, Freddie Gibbs, Pill, XV, Jean Grae, Saigon, Rapper Big Pooh, Homeboy Sandman, Smoke DZA, Elzhi and 100′s more (full line-up here).
Off-site happenings included our 3-Day New Era x A3C Artist Meet & Greet In-Store, SXSW x A3C Opening Reception, Grooveshark x Stankonia Studio Sessions, Wish x A3C In-Store and four different after parties presented by SMKA and Fadia Kader.
A3C also had a full vendor presence, the A3C Mall of festival and artist merch which included Malice’s signing of his new book as well as the tricked out Unique Squared Mobile Studio where numerous onsite recording sessions and tours took place.
iHipHop Distribution created the 2-disc A3C Album featuring our top festival headliners, more info here.
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