Artist Accelerator 

Enable hip-hop artists to take control of their career and elevate to new levels

Loudermilk Center

Wednesday, Oct 4 - Friday, Oct 6

The following passes will get you into this track

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Network with innovators and industry leaders. Learn about the current trends, resources and future technology. Create new music and collaborate with creative professionals. 

Submit to Perform

Featured Speakers

  • Steve Rifkind

    Wav Media, Head of Talent

  • DJ Drama

    DJ/A&R

  • Fadia Kader

    Instagram, Strategic Partnerships Manager

  • MC Lyte

    Sunni Gyrl Inc, CEO

  • Don Cannon

    Producer/A&R

  • Combat Jack

    The Combat Jack Show

  • Amber Grimes

    Spotify, Sr. Manager Urban

  • Jason Reddick

    ASCAP, Associate Director

  • Dame Ritter

    Black & Orange Management, President

  • Lee Anderson

    Paradigm Agency, Agent

  • Rick Brooks

    Adella Thomas Management, CEO

  • Greggory Smith

    SESAC, Associate Director

Explore All Conference Speakers

Artist Accelerator Track Events

  • Artist Accelerator
    Wednesday, Oct 4, 12:00 PM
    Loudermilk Center, Room Two

    Building The Perfect Team

    An often under appreciated, but extremely important aspect of the music industry is building your team. This panel discuss insight and methods to...

    Featuring:

  • Artist Accelerator
    Wednesday, Oct 4, 12:00 PM
    Loudermilk Center, Room One

    Artist's Essential Guide to Hip-Hop

    Writers and Editors of A3C's Artist’s Essential Guide to Hip-Hop: The definitive resource for entrepreneurial hip-hop artists. We hope to...

    Featuring:

  • Artist Accelerator
    Wednesday, Oct 4, 1:00 PM
    Loudermilk Center, The Lab

    Getting On: Press Relations Dos & Don'ts

    Learn tips from media professionals and avoid the common mistakes artists make when reaching out to press.
  • Artist Accelerator
    Labelx
    Wednesday, Oct 4, 2:00 PM
    Loudermilk Center, Room One

    Brand Partnerships Don't Just Happen

    Artists and brands are developing mutually beneficial partnerships, but these relationships don't just happen by chance. There is a lot strategy,...

    Featuring:

  • Artist Accelerator
    Labelx
    Wednesday, Oct 4, 3:00 PM
    Loudermilk Center, Toyota Ballroom

    A Conversation with Steve Rifkind

    Combat Jack and legendary hip-hop executive, Steve Rifkind, will have an intimate conversation about today's music industry, entrepreneurship and...

    Featuring:

  • Artist Accelerator
    Labelx
    Wednesday, Oct 4, 4:00 PM
    Loudermilk Center, Room One

    PR in the World of Social Media

    Independent artists and independent record labels all struggle for visibility - to find ways to get in front of their target audience. What is the...
  • Artist Accelerator
    Beatstars Summit
    Wednesday, Oct 4, 4:00 PM
    Loudermilk Center, Room Two

    Meet The PROs: SESAC, ASCAP & BMI

    Meet with the directors from SESAC, BMI & ASCAP and learn how best to monetize your music. A Performing Rights Organization (or P.R.O.) helps...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Wednesday, Oct 4, 5:00 PM
    Loudermilk Center, The Lab
  • Artist Accelerator
    Labelx
    Wednesday, Oct 4, 6:00 PM
    Loudermilk Center, Room One

    Creative Deal Making: A Look Inside Today's Artist Deals

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Wednesday, Oct 4, 6:00 PM
    Loudermilk Center, Room Two

    Marketing Music: Creating A Digital Strategy

    Marketing music has become more complex, creative and data driven. Every artist needs to have a creative digital strategy to reach and engage with...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Wednesday, Oct 4, 7:00 PM
    Loudermilk Center, The Break Room
  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Wednesday, Oct 4, 8:00 PM
    Loudermilk Center, Toyota Ballroom
    Executive Passes Only

    Welcome to ATL Reception presented by ChooseATL

    The Welcome to ATL Reception kicks off the 13th annual A3C Festival & Conference with a few hundred tastemakers across Atlanta and the global...
  • Artist Accelerator
    Thursday, Oct 5, 11:30 AM
    Loudermilk Center, Room Two

    What's Your Presence: Artist Merchandising

    Understanding the world of merchandising and social commerce will create a strong revenue stream for all artists from DIY to Major Label....

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Thursday, Oct 5, 12:30 PM
    Loudermilk Center, The Lab

    Social Media Strategy presented by Socially In

    A strong social media strategy is essential for all artists and brands. Learn some tips on setting and executing a social media strategy that's...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Thursday, Oct 5, 1:30 PM
    Loudermilk Center, Room One

    Spend Cheese to Make Bread: Digital Advertising 2.0

    Digital advertising should be part of your marketing plan. There is an enormous amount of data and tools available for artists, no matter what...
  • Artist Accelerator
    Beatstars Summit
    Thursday, Oct 5, 2:30 PM
    Loudermilk Center, The Lab

    Instagram Masterclass

    Featuring:

  • Artist Accelerator
    Labelx
    Thursday, Oct 5, 3:30 PM
    Loudermilk Center, Room Two

    Keys to Artist Development with Today's Top Managers

    A manager can play many different roles, but many of the best managers are involved in artist development, business strategy, creating...

    Featuring:

  • Artist Accelerator
    Labelx
    Thursday, Oct 5, 3:30 PM
    Loudermilk Center, Room One

    Alternative Financing: Know Your Options

    Producing and releasing an album takes creativity, time, talent... and money. The good news is that you don't have to have a record deal or invest...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Thursday, Oct 5, 4:30 PM
    Loudermilk Center, The Lab

    Music Entrepreneurship Club: Presentation + Q&A

    There are many educational resources out there for the modern music industry. A great deal of those resources available are not as helpful as they...

    Featuring:

  • Artist Accelerator
    Music Tech
    Thursday, Oct 5, 5:30 PM
    Loudermilk Center, Room Two

    Listen Up, Podcasting is a Big Business

    If you have been living under a rock, you may not know that Podcasts have been blowing up. Hip-Hop artists and personalities are launching their...
  • Artist Accelerator
    Beatstars Summit
    Thursday, Oct 5, 5:30 PM
    Loudermilk Center, Room One

    Music Entrepreneurship Club: Business Beyond Music

    One of JAY-Z’s famous quotes is “I’m not a businessman, I’m a business, man.” How do we get more artists to develop this entrepreneurial...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Thursday, Oct 5, 6:30 PM
    Loudermilk Center, The Break Room

    Music Entrepreneurship Club: Meetup

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Thursday, Oct 5, 7:00 PM
    Loudermilk Center, Toyota Ballroom

    Monetizing Mounds of Data from Streaming Music

    Steaming has completely changed the music business, and we're now entering the golden age of music. There is money and valuable data flowing back...

    Featuring:

  • Artist Accelerator
    Labelx
    Music Tech
    Thursday, Oct 5, 7:30 PM
    Loudermilk Center, Room Two

    On One LIVE Podcast with Angela Rye

    On One with Angela Rye. Tune in every week for the most honest answers to the pressing political, racial, and pop culture questions of the...

    Featuring:

  • Artist Accelerator
    Labelx
    Friday, Oct 6, 10:30 AM
    Loudermilk Center, Executive Lounge
    Executive Passes Only

    Women in Charge Leadership Breakfast hosted by Amber Grimes & MC Lyte

    This Leadership Breakfast hosted by Amber Grimes & MC Lyte kicks off the Women in Charge series of events, which celebrates dynamic women in...

    Featuring:

  • Artist Accelerator
    Labelx
    Friday, Oct 6, 11:00 AM
    Loudermilk Center, Room One

    More Views & Subscribers: Grow Your YouTube with Opposition

    Learn how to get more YouTube views and subscribers from the experts behind the Opposition Network, which helps connect true hip hop artists with...
  • Artist Accelerator
    Labelx
    Friday, Oct 6, 11:00 AM
    Loudermilk Center, Room Two

    Curating The Culture: Hip-Hop's Biggest Event Promoters

    Meet the curators behind some of the most influential hip-hop events in the US. There is a lot that goes into the production of large hip-hop...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Music Tech
    Friday, Oct 6, 12:00 PM
    Loudermilk Center, The Lab

    Start Up and Glow Up - Keys to Building and Growing a Successful Brand

    The most successful music and media moguls know that there's more to making money than selling a product- it's about crafting an experience....

    Featuring:

  • Artist Accelerator
    Labelx
    Music Tech
    Friday, Oct 6, 12:00 PM
    Loudermilk Center, Toyota Ballroom

    Women in Charge

    This panel hosts some of hip-hop's most innovative, creative and entrepreneurial women. The conversation will touch on issues effecting women in...

    Featuring:

  • Artist Accelerator
    Labelx
    Music Tech
    Friday, Oct 6, 1:00 PM
    Loudermilk Center, Room One

    Music Distribution: Exploring New Models

    Music distribution is simply the process that recorded music reaches consumers. Technology has changed the distribution ecosystem, and artists are...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Friday, Oct 6, 1:00 PM
    Loudermilk Center, Room Two

    Plan A to Point B: Opportunities in Publishing and Placements

    In this panel we will discuss creating opportunities for content creators and music makers in a new media market. We will cover product, networks...

    Featuring:

  • Artist Accelerator
    Labelx
    Friday, Oct 6, 2:00 PM
    Loudermilk Center, The Break Room

    Breakout Session: Women In Hip-Hop

    This breakout session invites the panelists from Women In Charge to continue the conversation and connect with other women hoping to connect and...
  • Artist Accelerator
    Labelx
    Friday, Oct 6, 3:00 PM
    Loudermilk Center, The Lab

    Mentorship Sessions: Women in Hip-Hop

    Featuring:

  • Artist Accelerator
    Labelx
    Friday, Oct 6, 3:00 PM
    Loudermilk Center, Room Two

    Agents of Change presented by Paradigm

    Learn how can your talent agency be your new artist development partner? Since its founding in 1992, Paradigm has established itself as a leading...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Friday, Oct 6, 3:00 PM
    Loudermilk Center, Room One

    All You Need to Know About Publishing

    Learn everything you need to know about music publishing from industry experts. If you make music and want to learn how to make more money through...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Labelx
    Friday, Oct 6, 3:30 PM
    Loudermilk Center, Executive Lounge
    Executive Passes Only
  • Artist Accelerator
    Beatstars Summit
    Labelx
    Friday, Oct 6, 4:00 PM
    Loudermilk Center, Toyota Ballroom

    A Conversation with DJ Drama & Don Cannon

    From mixtapes kings to music executives. DJ Drama and Don Cannon exemplify the hip-hop story. They started hustling tapes to becoming two of the...

    Featuring:

  • Artist Accelerator
    Beatstars Summit
    Friday, Oct 6, 4:00 PM
    Loudermilk Center, The Break Room

    Breakout Session: Publishing & Licensing

    This breakout session invites the panelists from All You Need to Know About Publishing to continue the conversation and network with the most...

    Featuring:

  • Artist Accelerator
    Labelx
    Music Tech
    Friday, Oct 6, 5:00 PM
    Loudermilk Center, Room One

    The Future of Music Streaming: Playlists and Music Discovery

    If you're listening to music today, you're likely streaming the music via one of the most popular music services: Spotify, Pandora, Apple Music,...
  • Artist Accelerator
    Labelx
    Friday, Oct 6, 5:00 PM
    Loudermilk Center, Room Two

    A Conversation with MC Lyte & Lynn Richardson

    This is a special intimate conversation with hip-hop pioneer, MC Lyte, and Lynn Richardson. MC Lyte was the first solo female rapper to release a...

    Featuring:

  • Artist Accelerator
    Labelx
    Friday, Oct 6, 5:30 PM
    Loudermilk Center, Executive Lounge
    Executive Passes Only
  • Artist Accelerator
    Labelx
    Friday, Oct 6, 6:00 PM
    Loudermilk Center, Toyota Ballroom

    10 Years of Fools Gold Records: Running An Independent Label

    An intimate conversation with A-Trak will be discussing creativity, innovation, artist development and the record labels role in today’s music...

    Featuring:

Live Feedback Sessions

Music Reviews from Industry Professionals

We are offering an opportunity for artists to have their music reviewed by A&Rs, Booking Agents, Record Execs and Industry Veterans.  

To be considered you must (1) submit to perform at A3C via Sonicbids and (2) fill out the Artist ApplicationArtists will be selected at random. We will contact you directly if selected.

Live Online

Leading up to  A3C 2017 our programming team will be hosting listening sessions and reviewing music LIVE on social media.  We will also be providing feedback on your EPK.

Submit to Perform

Artist Application

 

A Space for Artists to Create and Collaborate 

Find out more

New & Noteworthy

 

Executive Pass

$485 

while supplies last

Access to Festival, Conference, shows & events + exclusive networking events

For music industry professionals, entrepreneurs and startups

This pass is best for the music industry professional, artist, and entrepreneur looking to grow their business and/or career.  Among other things, you'll have access to private events, and parties with other industry leaders and influencers.

Available Only While Supplies Last.  Limited # of Passes at Each Price. 

Includes everything in the VIP Upgrade.

Access to a series of private events including: Leadership Brunches, Keynote Speaker Meet & Greets, Happy Hours Mixers and More Events TBA.

Welcome to ATL Reception presented by ChooseATL

The Welcome to ATL Reception kicks off the 13th annual A3C with a few hundred tastemakers across Atlanta and the greater hip-hop community.  A3C will honor two individuals with the A3C Cultural Influence Award and A3C Social Impact Award. This is a private event only accessible with an Executive Pass.  Open Bar & Buffet Dinner Service.  

Preferred Seating in Ballroom at the A3C Conference Center.  Access to the Executive Lounge. 

There will be a team dedicated to help you and answer any questions you may have.  You can contact our dedicated assistant by phone or email 24/7.

 

A3C Pass

$237 

while supplies last

+ $70 for VIP Upgrade

Access to Festival, Conference and 5-days of shows & events

This pass is best for the industry professionals, artists, entrepreneurs, creatives and hip-hop heads that want 5-days of hip-hop shows, events, networking, learning, and discovery.

Includes all benefits of the Festival and Conference passes, plus you’ll have access to all to the official A3C shows and events taking place between Wed, Oct 4 - Sun, Oct 8th.

Limited # of Passes at Each Price.  Available Only While Supplies Last

20% Discount Passes Available for Groups of 3 or More

VIP Upgrade

$70

The VIP Upgrade is an add-on for the Festival or A3C pass, but does NOT grant access to the A3C Festival.  The VIP Upgrade is best for fans that want to enjoy the A3C Festival at The Georgia Freight Depot like a boss.  

The VIP Upgrade enables access to the A3C Festival's VIP Area that includes the pit in front of the main stage and a lounge with a bar, couches, tables and chairs next to the main stage. You also get access to the Artist Lounge at the A3C Festival.

The VIP Upgrade can not be used with a Conference pass.  

VIP Upgrade includes 4 Drinks, 1 Limited Edition A3C T-Shirt and 25% off A3C Merchandise.

 

Festival Pass

$70

while supplies last

+ $70 for VIP upgrade

Access to A3C Festival only

Enjoy the 2-day outdoor hip-hop festival at the Georgia Freight Depot on Sat, Oct 7 & Sun, Oct 8

This pass is best for the hip-hop fans and festival lovers that just want to watch their favorite artists, hang out with friends and have the “festival” experience. The A3C Festival is a 2-day music festival at The Georgia Freight Depot on Sat, Oct 7 & Sun, Oct 8. Join thousands of fans from around to enjoy Hip-Hop music, and culture.

The A3C Festival pass does NOT enable access to any additional A3C shows, events or the A3C Conference.

Lineup TBA

Limited # of Passes at Each Price. Available Only While Supplies Last

20% Discount Passes Available for Groups of 3 or More

Single Day Festival Passes Are Available

VIP Upgrade

$70

The VIP Upgrade is an add-on for the Festival or A3C pass, but does NOT grant access to the A3C Festival.  The VIP Upgrade is best for fans that want to enjoy the A3C Festival at The Georgia Freight Depot like a boss.  

The VIP Upgrade enables access to the A3C Festival's VIP Area that includes the pit in front of the main stage and a lounge with a bar, couches, tables and chairs next to the main stage. You also get access to the Artist Lounge at the A3C Festival.

The VIP Upgrade can not be used with a Conference pass.  

VIP Upgrade includes 4 Drinks, 1 Limited Edition A3C T-Shirt and 25% off A3C Merchandise.

 

Conference Pass

$195

while supplies last

Access to A3C Conference only

Learn, connect and create at the A3C Conference from Wed, Oct 4 - Fri, Oct 6.

This pass is best for the music industry, entrepreneurs, artists, music makers and organizations that want to learn, connect and create, but don’t mind skipping the A3C Festival, shows, events and parties.

Access Includes:

A3C Conference Center @ Loudermilk Center

A3C Action Summit @ Auburn Avenue Research Library

A3C Creator Complex @ GSU Creative Media Industries Institute  

Lineup & Schedule TBA


Limited # of Passes at Each Price.  Available Only While Supplies Last

20% Discount Passes Available for Groups of 3 or More

Single Day Conference Center Passes Available Soon